About this project
Stylish, modern and mindful. In her very first book, yoga teacher, travel writer and former magazine editor, Sara Graham, guides you through dealing with people, pets, paperwork and all the important moving parts of relocation. By combining her own real-life-learning tips with extensive research and expat contributions from all over the globe, she fills the information gaps for those looking to move to another city or country. This fresh and original resource goes a step further by dedicating chapters to dealing with the emotional aspects of a big move... And then jumps beyond the ebook to include a workbook, instructional videos, and online community as part of the package. How To Make Big Moves: Relocate Without Losing Your Mind plans to put essential tools in the relocation kit – whether you are making the jump to another town, crossing the border, or flying across an ocean.
Don’t make a BIG MOVE without it!
Every backer will receive a copy of the guidebook in either Kindle or iBooks format.
BACKGROUND I am a yoga teacher, writer and former magazine editor, who has traveled a lot, while also having gone through three pretty big relocations. First from Bermuda to Toronto, Canada, where I lived for almost 20 years. I met an Italian in 2011, and his job is the reason we have been on a European/Scandinavian tour for the last two years.
After moving twice between January 2014 and June 2015, I decided to document the process in a way that would help others planning a big move. I started researching last March and discovered that there a lot of people who could probably benefit from hearing about the hard lessons I had learned. In fact, an independent study reported a steady growth rate of expats - from 50 million in 2013 to 57 million by 2017. Another survey highlights that entrepreneurial Millennials will make up the majority of the new American expat generation.
So I thought, how can I deliver a resource that will not only support these big movers with information and organizational tools, but also help them move mindfully?
While I have traveled a lot, no trip could have prepared me for big moves to the Czech Republic and Sweden. Relocating anywhere, especially abroad, is an all-encompassing, full body experience. Try it and you will, in fact, lose your mind at some point. My goal is to help others cope with the crazy bits by bringing organizational tools and personal wellness strategies into the mix. Further to that, yoga and meditation were game-changers for me, so I am sharing the specifics on how a regular practice can play into a successful transition.
TOPICS COVERED Global Overview, Working Abroad, Visas, Permits, Residency vs. Citizenship, Banking, Taxes, Healthcare, Selling Stuff, Packing, Shipping, Pets, Relationships (With Others and With Yourself), Social Media, Learning Languages, Yoga, Meditation, Ayurveda, Chakra System, Social Networking (On- and Offline), Tech Support, Relocation Apps, Low Waste Lifestyle Tips, Personal Security, Arrival Preparation.
WHO EXACTLY IS THIS E-GUIDEBOOK FOR? The content of this guide is made up of focused intelligence for the soon-to-be expatriate. For all intents and purposes, an ‘expat’ is defined as someone living outside of their native country for at least six months of a 12-month period. We’re talking about lifestyle migrants looking for a fresh start in a totally foreign environment. That said, if you fall into one of the following groups, you will appreciate the information and tips.
So are you…
• a corporate employee relocating for work?
• an entrepreneur/freelancer looking for a change of scenery?
• moving because of your partner's career?
• currently living as an expat?
• moving to further education?
• moving for an internship?
• moving to another city within your native country?
Or do you know someone who falls into one of the above categories? Let's face it, everyone moves at some point, and everyone knows a move is stressful; HTMBM puts essential tools in your kit. Even if a company is helping with a relocation, this guidebook is an excellent supplement for personal organization, while going a step further in addressing the emotional aspects of a big move.
This multi-platform project has 4 core components:
#1 The Guidebook 18 chapters in under 80 pages!
#2 The Workbook Filled with essential checklists and cheat sheets.
#3 Instructional Videos From packing to pets to yoga poses, I’ll be talking through the relocation process in a series of videos that will be posted on YouTube as well as at howtomakebigmoves.com.
#4 Online Community Through social media platforms and a dedicated Facebook Group, anyone making a big move will be able to access current information, ask questions and find support.
I have researched the major relocation topics, spoken to experts, and each chapter contains a hit list of online resources and the best apps for big moves. In addition, I’ve gathered intel from all over the globe. There are more than 15 contributors, including entrepreneurs and independent business owners from Aruba, Argentina, Australia, China, Thailand, New Zealand, Sweden, USA and UK.
Kickstarter is an exciting way to connect with investors and generate buzz.
$10K IS A LOT OF CASH, YOU SAY? Yes, it certainly is. While top quality content is guaranteed, for this project to hit its full potential in the marketplace stellar design and multi-platform marketing are both vital. And both of which are big expenses. On top of the funds needed for the e-guidebook, developing the workbook, and supplementing with videos as well as social media, fulfilling the investor rewards increases the ask. Kickstarter campaigns are a TON of extra work, but I am thrilled to offer some exciting and unique rewards! Whichever you choose, your money will be allocated towards:
• Research & Editing
• Graphic Design
• PR Strategy & Execution
• Promotions & Advertising
• Video Production & Editing
• Reward Production & Fulfillment
• Trademarks & Licensing
• Web Design, Maintenance & Set-Up Fees
• Building Online Community
Because maintaining personal well-being is a big part of any big move, each reward supports a healthy mind and body. So no matter where you are - whether you are making big moves at home or abroad - you can select something that will motivate your own wellness practice.
INTENTIONAL JEWELLERY Justyna Zarzeczny is the founder of health and wellness blog ThriveWithTheSeasons.com, a contributor to MarthaStewart.com, and the designer behind House of Bauble. As an aspiring Holistic Nutritionist, Justyna believes living a healthy lifestyle differs from one individual to the next, and the only way to understand what works best for you is to be more in tune with your body.
With this objective in mind, she created a collection of intentional jewellery. Each piece is meant to be worn as a reminder to achieve a life of happiness and optimal health on your own terms.
BOXES OF HEALTHY GOODNESS Georgie Hendl is a New Zealand-based yogini (yoga-obsessed-instructor) and foodie (food-obsessed-nutritionist) with a large appetite for eating well and inspiring others to do the same. In that spirit, she founded I AM Co. and created I AM boxes for “busy-everyday folk who need a little extra health in their life”.
These are boutique boxes, filled with high-end health products that have been ethically sourced and earth-consciously packaged. While everything is naturally derived, many products are gluten-free, dairy-free, sugar-free, vegan, raw and/or local. Only available in NZ, but exclusively shipping anywhere in the world for this campaign!
WELLNESS CONSULTATIONS (via Skype or in-person) Dr. Dominika Zarzeczny N.D. is a licensed naturopathic doctor based in Toronto. She is a member of the Canadian Association of Naturopathic Doctors and Ontario Association of Naturopathic Doctors, and is registered with the Board of Directors of Drugless Therapy of Ontario.
Dr. Dominika received her undergraduate degree from the University of Ottawa in Biopharmaceutical Science and her Doctor of Naturopathic Medicine degree at the Canadian College of Naturopathic Medicine in Toronto. Dominika’s practice focuses on treating mental health, as well as women’s health. She has been a guest speaker on topics such as menopause, childhood anxiety, ADHD and depression.
ORIGINAL ART An illustrator since 2000, Adrian Valencia was born in Argentina and now lives in London, UK. His client list boasts names like Chanel, The Sunday Telegraph, Vanity Fair, Johnny Walker, American Express, British Airways and international editions of InStyle Magazine, to name a few.
After falling in love with Adrian’s unique style via Instagram, I commissioned him to illustrate the cover of How To Make Big Moves. A lucky investor will be drawn by Adrian and receive an original print!
WITH MORE WE CAN DO MORE!
ADDITIONAL REWARDS: All backers get a wellness bracelet! Those who have already pledged $45 or more will receive another bracelet.
ADDITIONAL REWARDS: All backers get an (additional) aromatherapy blend and a complimentary copy of the next edition of How To Make Big Moves. PLUS AN INVITE TO THE HTMBM LAUNCH PARTY. New Zealand in February … Toronto in March … Sweden in April. Tell your mates, friends and vanner!
PROJECT CREATOR | Sara Graham has lived in Bermuda, Canada, the Czech Republic, and currently calls Sweden home. She is an entrepreneur, editor and yoga teacher, who has, over the last 15 years, focused on building brands through creative communications. From luxury loungewear and travel, to print and online properties, Sara has brought a discerning eye to each and every project.
Her successful term as editor-in-chief at Youth Culture Group not only saw Vervegirl magazine substantially increase in readership (+50k!), but involved producing customized advertorials for Rimmel, L’Oreal and Canadian Tire. Sara then went on to cultivate a freelance career; notably crafting original e-magazine content and videos for Toronto Eaton Centre. Her CV includes creative copywriting for the likes of Xerox and Cadillac Fairview, as well as for a Food Network Cupcake Wars champion and a Costa Rican resort.
In 2011, Sara launched TheTravelPresse.com (now FreshPresse.com) to document experiences in the many countries she had visited. That led to even more adventures (in 30+ countries!) and her travel features have appeared in Flight Centre's magazine, ELLE Canada, and on Notable.ca, LaineyGossip and HoltsMuse. Sara also blogs regularly for The Huffington Post's Travel, Style and Business sections.
A fast-paced lifestyle drew her to restorative yoga as a way to find inner peace and grounding. In 2013, Sara earned her teacher certificate and she has since taught chakra restorative yoga in Canada, New Zealand and Sweden. How To Make Big Moves: Relocate Without Losing Your Mind is Sara’s very first e-book publishing project.
GRAPHIC DESIGN | Paulina Perzynska was born in Poland, but spent her formative years in South Africa before moving to Canada in 2001. She is currently the Lead Designer at Rethink Breast Cancer, where she uses her skills to bring visual depth to their one-of-a-kind resources and award-winning campaigns. Paulina has a strong editorial background and has worked on everything from fashion to horse racing (for real). Paulina’s exceptional eye has also built creative concepts for discerning brands like Soho House and AKID BRAND footwear.
Her stationary design work has been featured by Style Me Pretty Canada, Amy Atlas, as well as in Wedding Bells Magazine, Wedding Obsessions and Martha Stewart Weddings. An animal fanatic, she spends her free time with a bossy dachshund named Sofie – and Sofie’s boyfriend Bryan (who’s actually Paulina’s fiancé). In five years she sees herself making big moves from a sun drenched cliff-side home in Cape Town. Paulina is designing the HTMBM e-guidebook and workbook.
PR STRATEGIST | With more than 15 years of experience in PR/Communications and Influencer Marketing, Charlene Lo knows a thing or two about building brands and communities. She has been senior strategist for industry-leading brands like Lolë Activewear, TOMS Shoes, Grey Goose Vodka, Procter & Gamble, and Wall Street English in Hong Kong. In her role as Consumer PR Lead at Cossette Toronto, four out of five P&G brands under Charlene’s guidance won Marketing Awards in Product Initiative and Commercial Innovation. Charlene has completed her Accreditation for Public Relations (APR) - the highest industry recognition, awarded by the Canadian Public Relations Society (CPRS).
An avid traveler, certified yogini, and having gone through a Canada to China relocation herself, Charlene brings an international perspective and first-hand experience on how to be location independent in work, life and play. She has been coordinating marketing efforts for How To Make Big Moves in Canada, USA, UK, Australia and Asia.
TAKE TWO! For those of you who may be thinking, "Didn't I see this before?", yes, this is a relaunch. Since the last Kickstarter campaign, I have been able to fine-tune the project and rework the rewards, which were previously adding considerable expense. The new $10k goal covers start-up costs, while stretch goals allow for essential extras that will serve to amplify the project.
QUESTIONS? Email email@example.com. You can also connect with me on social media…
Risks and challenges
The challenge with a project like this is producing a resource that any English-speaking person, no matter where in the world they might be moving, can gain valuable information from. They can pick up this guidebook, use the workbook, and watch the videos and feel like they are heading in the right direction. With this in mind, I have written, planned the checklists and cheat sheets, and filmed videos (5 so far!) and am confident a balanced, global perspective has been achieved.
Over the last year, a lot of work has gone into preparing high quality content – from the necessary research and writing, to filming and editing videos. The design process is underway.
So you can see that risks have already been taken in that time and money have already been spent. The important next steps require additional investment to launch How To Make Big Moves in such a way that the project can reach its full potential and market demand can be proven.
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