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Exceptional quality timepiece with bold design inspired by modern architecture, equipped with Swiss quartz and automatic movement.
Exceptional quality timepiece with bold design inspired by modern architecture, equipped with Swiss quartz and automatic movement.
Exceptional quality timepiece with bold design inspired by modern architecture, equipped with Swiss quartz and automatic movement.
54 backers pledged $40,239 to help bring this project to life.

About this project

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CJR Swiss Watches "VELOCITA" - Anything but generic

$40,239

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CJR Watches - "An Unexpected Journey"

Updates - FREE NATO Strap of your choice 

After testing all models with NATO straps, we like it a lot. and we would like to share this with all our supporters. For current and future supporters that has pledged for a watch, we will add an additional NATO strap of your choice if this project is successfully funded. Please help to spread the word. 

Choice of NATO Strap
Choice of NATO Strap
Army & Fire Red Model with NATO Strap
Army & Fire Red Model with NATO Strap
Army Model with NATO Strap
Army Model with NATO Strap
Fire Red with NATO Strap
Fire Red with NATO Strap

 I. The Inception of CJR Watches

Calvin JR. was conceived in October 2014. Our mission at CJR is to create timepieces that are bold and original. "An Unexpected Journey" to our team, our supporters, and ultimately to be a unique brand in the watch industry. 

CJR strive to employ unconventional design concepts and utilize cutting-edge materials. From the initial concept to our final product we aim for uncompromising quality and affordable timepieces.

VELOCITA Army
VELOCITA Army
VELOCITA Fire Red
VELOCITA Fire Red
VELOCITA - Spacecraft
VELOCITA - Spacecraft
CJR VELOCITA Automatic Series - C3P0-1. Equipped with Swiss Automatic Chronograph Movement
CJR VELOCITA Automatic Series - C3P0-1. Equipped with Swiss Automatic Chronograph Movement
CJR VELOCITA Automatic Series - Carbon. Equipped with Swiss Automatic Chronograph Movement
CJR VELOCITA Automatic Series - Carbon. Equipped with Swiss Automatic Chronograph Movement
CJR VELOCITA Series 1 - USO. Equipped with Ronda 3520D.
CJR VELOCITA Series 1 - USO. Equipped with Ronda 3520D.
CJR VELOCITA Series 2 - Army. Equipped with Ronda 3520D.
CJR VELOCITA Series 2 - Army. Equipped with Ronda 3520D.
CJR VELOCITA Series 1 - Spacecraft. Equipped with Ronda 3520D.
CJR VELOCITA Series 1 - Spacecraft. Equipped with Ronda 3520D.
CJR VELOCITA Series 2 - Fire Red. Equipped with Ronda 3520D.
CJR VELOCITA Series 2 - Fire Red. Equipped with Ronda 3520D.
VELOCITA Collection
VELOCITA Collection
Causal Shot - Fire Red
Causal Shot - Fire Red
Causal Shot - Fire Red
Causal Shot - Fire Red
Causal Shot- C3P0-1
Causal Shot- C3P0-1
Casual Shot - Carbon
Casual Shot - Carbon
Casual Shot - Army
Casual Shot - Army
Army-Casual shot
Army-Casual shot

II. Design Concept - VELOCITA

The inspiration for the VELOCITA series comes from simple and powerful geometric patterns. The triangle is a fundamental, elegant, and robust foundation in architecture and engineering. At CJR we took our appreciation for bold and original style and transferred this idea to the VELOCITA.

We utilize the upfront watchmaking technologies and materials to make the watch we want to wear. Our timepiece must do three things: keep time precisely, be made with the highest level craftsmanship, and project a bold, original style.

III. Conception to Reality

An idea is an important first step, but at CJR we also know the importance on going from concept to creation. With a vision of the VELOCITA and the confidence to create something bold and refreshing, we set out to demonstrate we can deliver on our idea.

Concept of skeleton structure
Concept of skeleton structure
Morphing conceptual design to wrist watch
Morphing conceptual design to wrist watch

We began with concepts of triangular geometry from architecture and motorcycles chassis. These simple and powerful elements provide the foundation for fresh and innovative design. We knew we wanted to design a watch that combines originality, boldness, and fashion without sacrificing quality.

Design concept to 3D render models
Design concept to 3D render models

We then set out to work with component suppliers and craftspeople to produce the VELOCITA. We chose only the highest quality components. We focused on materials and production processes which would meet our high standards making sure to continually strive for a bold and creative design process.

The process of making the CJR VELOCITA
The process of making the CJR VELOCITA

Some of the elements we are most proud of is the skeleton wall design patterns. The case and the dial of VELOCITA are also purposely positioned at a 30 degree upper angle at the 12 hour position for an ergonomically time read while showcase the unconventional appearance that differentiates VELOCITA. 

Unlike most timepieces, which are unibody, the VELOCITA's skeleton wall is cut and polished from 316L stainless steel, and then assembled in excruciating detail to ensure a precision fit for every watch.

Wanting to convey a bold confident presence on the wrist, we created a deep circular timepiece. Rising off the wrist, this is a watch that will convey both confidence and style, and we want that to be visible.

Our timepiece crown is located on the top of our watch, like a classic pocket watch. This bold design choice allows us to create a symmetrical timepiece which won't interfere with any movement of the hand. At the same time, adjusting the time will be smooth and natural.

IV. VELOCITA Collection

Our collection of timepieces will come in 3 series with 2 options in each series. We designed a total of 6 timepieces each incorporating unique design elements, materials, and visual features.

For our Automatic Series we decided to go with the well-known precision Swiss Automatic Chronograph Movement to complement with the C3P0-1 & Carbon model. A movement that would normally be seen on premium watches at a premium price.  

Swiss Automatic Chronograph Movement
Swiss Automatic Chronograph Movement

VELOCITA - The Automatic Series
The Automatic Series also include a skeleton sidewall that is precisely machined and polished with the utmost attention to detail and clean, polished finish. CJR Automatic Series are available in two models: Carbon utilizes the lightweight & strength of carbon fiber in a subtle black/red color; in contrast, C3P0-1 unleashes the glamorous design and features of CJR on your wrist.

The reliable Swiss Quartz Chronograph Ronda 3520D movement is used in Series 1 and Series 2 timepieces. 

VELOCITA - Series 1
Series 1 timepieces include the precision machined sidewall with a fine polished and platted skeleton side structure. Series 1 are available in Spacecraft dark grey/neon and USO Aquatic blue.

VELOCITA - Series 2
The Series 2 timepiece includes a solid skeleton sidewall with sandblasted finish. It is available in Army. The Fire Red model's solid sidewall will be filled with red enamel. 

 V. Rewards & Specification

 Rewards

CJR VELOCITA Specification

Dimension of VELOCITA
Dimension of VELOCITA

VI. Packaging Design & CJR VELOCITA Show case display 

CJR is about quality in our entire package, from top to bottom, beginning to end. That’s why when we create and deliver a VELOCITA timepiece, it will be shipped in a customize design black case, which will both protect the product and convey the sense of style for the timepiece within.

**Packaging design will be subjected to minor modification**
**Packaging design will be subjected to minor modification**

VII. Project Timeline

For our project to be successful, we know the importance of creating a realistic project timeline and sticking with it. From January 2015, we’ve been working diligently to move things forward, while making sure we achieve our goals at each step of the process.

After successfully producing 3 prototypes, we are now at the point where we can confidently offer the VELOCITA series. We are now reaching out to the Kickstarter community for support to make our vision a reality. After securing the necessary funding, we can rapidly move forward to the next phase of volume production. We have been able to adhere to our timeline so far, and we believe we’ve created a realistic timeframe for delivering the VELOCITA to our supporters as soon as possible.

 VIII. Product Showcase

CJR VELOCITA - C3P0-1
CJR VELOCITA - C3P0-1
CJR VELOCITA - Carbon
CJR VELOCITA - Carbon
CJR VELOCITA - Fire Red
CJR VELOCITA - Fire Red

Risks and challenges

CJR is committed to delivering the best quality timepiece to our supporters.

Reputable, supportive, and experienced suppliers are the essential element to succeed for any quality product. From the inception of the VELOCITA collection, our team has worked with suppliers to ensure the product is manufacturable while also pushing the limits of conventional manufacturing techniques.

Each model in the VELOCITA collection has gone through 3 prototype builds to ensure the we can deliver what we promised during volume production.

With an experienced and international team, we will keep our backers informed whenever there's any foreseeable change to the promised delivery date.

Thank for your support.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Thank you very much for supporting CJR - a young brand with high ambition to establish a footprint in the watch industry.

    We'd like to dedicate a page on the CJR website (http://www.cjr-watches.com) to recognize your support along with other supporters to our kickstarter campaign in order to make this project possible.

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  2. Select this reward

    Pledge $19 or more About $19

    Receive one genuine leather of your choice (buckle not included) to complement with your CJR watch or any other timepiece in your collection.

    Genuine leather strap:
    A. Brown leather with brown liner
    B. Black leather with black liner
    C. Grey leather with grey liner
    D. Blue leather with blue liner
    E. Green leather with green liner
    E. Black leather with RED liner

    Please leave a message on your selection when you order.

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  3. Select this reward

    Pledge $199 or more About $199

    ***Early Bird Special***
    Receive one CJR Velocita - Army Edition
    (Ronda 3520D Swiss Chronograph Movement) Equipped with green genuine leather strap with green liner. A saving of $200usd (50% off) compare to retail price $399usd and much more saving when compare to a similar class swiss chrono watch.

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  4. Select this reward

    Pledge $239 or more About $239

    ***Early Bird Special***
    Receive one CJR Velocita - FIRE RED Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with black genuine leather strap with red liner. A saving of $260usd (52% off) compare to retail price $499usd and much more saving when compare to a similar class swiss chrono watch.

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  5. Select this reward

    Pledge $249 or more About $249

    Receive one CJR Velocita - ARMY Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with green genuine leather strap with green liner. A saving of $150usd (38% off) compare to retail price $399usd and much more saving when compare to a similar class swiss chrono watch.

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  6. Select this reward

    Pledge $299 or more About $299

    One CJR Velocita - FIRE RED Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with black genuine leather strap with red liner. A saving of $200usd (40% off) compare to retail price $499usd and much more saving when compare to a similar class swiss chrono watch.

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  7. Select this reward

    Pledge $299 or more About $299

    ***Early Bird Special***
    Receive one CJR Velocita - SPACECRAFT Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with grey genuine leather strap with grey liner. A saving of $300usd (50% off) compare to retail price $599usd and much more saving when compare to a similar class swiss chrono watch with the level of craftsmanship involved in making VELOCITA.

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  8. Select this reward

    Pledge $299 or more About $299

    ***Early Bird Special***
    Receive one CJR Velocita - USO Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with blue genuine leather strap with blue liner. A saving of $300usd (50% off) compare to retail price $599usd and much more saving when compare to a similar class swiss chrono watch with the level of craftsmanship involved in making VELOCITA.

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    Limited 4 backers
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  9. Select this reward

    Pledge $399 or more About $399

    Receive one CJR Velocita - SPACECRAFT Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with grey genuine leather strap with grey liner. A saving of $200usd (33% off) compare to retail price $599usd and much more saving when compare to a similar class swiss chrono watch with the level of craftsmanship involved in making VELOCITA.

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  10. Select this reward

    Pledge $399 or more About $399

    Receive one CJR Velocita - USO Edition
    (Ronda 3520D Swiss Chronograph Movement). Equipped with blue genuine leather strap with blue liner. A saving of $200usd (33% off) compare to retail price $599usd and much more saving when compare to a similar class swiss chrono watch with the level of craftsmanship involved in making VELOCITA.

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  11. Select this reward

    Pledge $1,299 or more About $1,299

    Receive one CJR Velocita - Carbon Edition
    (Swiss Automatic Chronograph Movement). Equipped with black genuine leather strap with black liner. A saving of $700usd (35% off) compare to retail price $1999usd and much more saving when compare to a similar class ETA7750 swiss chrono watch.

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  12. Select this reward

    Pledge $1,299 or more About $1,299

    Receive one CJR Velocita - 3CPO-1 Edition
    (Swiss Automatic Chronograph Movement). Equipped with brown genuine leather strap with brown liner. A saving of $700usd (35% off) compare to retail price $1999usd and much more saving when compare to a similar class ETA7750 swiss chrono watch.

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  13. Select this reward

    Pledge $3,200 or more About $3,200

    Receive the full collection of CJR Velocita with display stand - a total of 6 watches 48% off the retail value $6094usd (C3P0-1, Carbon, Spacecraft, USO, Army, and Fire Red).This reward will also include a customize CJR display stand showcasing the watch. An immediate additional saving for collector/ giver/ business person.

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Funding period

- (35 days)