About this project
CJR Watches - "An Unexpected Journey"
Updates - FREE NATO Strap of your choice
After testing all models with NATO straps, we like it a lot. and we would like to share this with all our supporters. For current and future supporters that has pledged for a watch, we will add an additional NATO strap of your choice if this project is successfully funded. Please help to spread the word.
I. The Inception of CJR Watches
Calvin JR. was conceived in October 2014. Our mission at CJR is to create timepieces that are bold and original. "An Unexpected Journey" to our team, our supporters, and ultimately to be a unique brand in the watch industry.
CJR strive to employ unconventional design concepts and utilize cutting-edge materials. From the initial concept to our final product we aim for uncompromising quality and affordable timepieces.
II. Design Concept - VELOCITA
The inspiration for the VELOCITA series comes from simple and powerful geometric patterns. The triangle is a fundamental, elegant, and robust foundation in architecture and engineering. At CJR we took our appreciation for bold and original style and transferred this idea to the VELOCITA.
We utilize the upfront watchmaking technologies and materials to make the watch we want to wear. Our timepiece must do three things: keep time precisely, be made with the highest level craftsmanship, and project a bold, original style.
III. Conception to Reality
An idea is an important first step, but at CJR we also know the importance on going from concept to creation. With a vision of the VELOCITA and the confidence to create something bold and refreshing, we set out to demonstrate we can deliver on our idea.
We began with concepts of triangular geometry from architecture and motorcycles chassis. These simple and powerful elements provide the foundation for fresh and innovative design. We knew we wanted to design a watch that combines originality, boldness, and fashion without sacrificing quality.
We then set out to work with component suppliers and craftspeople to produce the VELOCITA. We chose only the highest quality components. We focused on materials and production processes which would meet our high standards making sure to continually strive for a bold and creative design process.
Some of the elements we are most proud of is the skeleton wall design patterns. The case and the dial of VELOCITA are also purposely positioned at a 30 degree upper angle at the 12 hour position for an ergonomically time read while showcase the unconventional appearance that differentiates VELOCITA.
Unlike most timepieces, which are unibody, the VELOCITA's skeleton wall is cut and polished from 316L stainless steel, and then assembled in excruciating detail to ensure a precision fit for every watch.
Wanting to convey a bold confident presence on the wrist, we created a deep circular timepiece. Rising off the wrist, this is a watch that will convey both confidence and style, and we want that to be visible.
Our timepiece crown is located on the top of our watch, like a classic pocket watch. This bold design choice allows us to create a symmetrical timepiece which won't interfere with any movement of the hand. At the same time, adjusting the time will be smooth and natural.
IV. VELOCITA Collection
Our collection of timepieces will come in 3 series with 2 options in each series. We designed a total of 6 timepieces each incorporating unique design elements, materials, and visual features.
For our Automatic Series we decided to go with the well-known precision Swiss Automatic Chronograph Movement to complement with the C3P0-1 & Carbon model. A movement that would normally be seen on premium watches at a premium price.
VELOCITA - The Automatic Series
The Automatic Series also include a skeleton sidewall that is precisely machined and polished with the utmost attention to detail and clean, polished finish. CJR Automatic Series are available in two models: Carbon utilizes the lightweight & strength of carbon fiber in a subtle black/red color; in contrast, C3P0-1 unleashes the glamorous design and features of CJR on your wrist.
The reliable Swiss Quartz Chronograph Ronda 3520D movement is used in Series 1 and Series 2 timepieces.
VELOCITA - Series 1
Series 1 timepieces include the precision machined sidewall with a fine polished and platted skeleton side structure. Series 1 are available in Spacecraft dark grey/neon and USO Aquatic blue.
VELOCITA - Series 2
The Series 2 timepiece includes a solid skeleton sidewall with sandblasted finish. It is available in Army. The Fire Red model's solid sidewall will be filled with red enamel.
V. Rewards & Specification
CJR VELOCITA Specification
VI. Packaging Design & CJR VELOCITA Show case display
CJR is about quality in our entire package, from top to bottom, beginning to end. That’s why when we create and deliver a VELOCITA timepiece, it will be shipped in a customize design black case, which will both protect the product and convey the sense of style for the timepiece within.
VII. Project Timeline
For our project to be successful, we know the importance of creating a realistic project timeline and sticking with it. From January 2015, we’ve been working diligently to move things forward, while making sure we achieve our goals at each step of the process.
After successfully producing 3 prototypes, we are now at the point where we can confidently offer the VELOCITA series. We are now reaching out to the Kickstarter community for support to make our vision a reality. After securing the necessary funding, we can rapidly move forward to the next phase of volume production. We have been able to adhere to our timeline so far, and we believe we’ve created a realistic timeframe for delivering the VELOCITA to our supporters as soon as possible.
VIII. Product Showcase
Risks and challenges
CJR is committed to delivering the best quality timepiece to our supporters.
Reputable, supportive, and experienced suppliers are the essential element to succeed for any quality product. From the inception of the VELOCITA collection, our team has worked with suppliers to ensure the product is manufacturable while also pushing the limits of conventional manufacturing techniques.
Each model in the VELOCITA collection has gone through 3 prototype builds to ensure the we can deliver what we promised during volume production.
With an experienced and international team, we will keep our backers informed whenever there's any foreseeable change to the promised delivery date.
Thank for your support.Learn about accountability on Kickstarter
Support this project
- (35 days)