About this project
CJR’s newest watch, the Commander Series, blends beautiful aerodynamic curves with industrial, sturdy design. There is a clear focus to highlight various mechanical and design features found on various aircraft from around the world. These special details make the watch look like it's always moving at Mach speed.
The hands of a watch are just as important as the gauges on a fighter jet. They require accuracy and precision in order to convey information concisely. This is why the hands on the Commander Series have contrasting, colored tips for clarity. The custom-cut hands also make it seem like the wearer is staring directly at the instrumentation of their own aircraft.
The aircraft industry is all about innovation and this feature is something wonderfully unique. The traditional second hand of the Commander Series has been scrapped in favor of a second wheel. This wheel moves like the turbine of a plane and propels time forward. Not only is it very functional, but it is seriously cool to look at. Just like flying, time should never be boring.
This feature was designed for the jetsetters and frequent flyers. When traveling between time zones, it is easy to lose track of time, particularly whether it is AM or PM. That’s where the Commander Series’ 24-hour indicator comes in. By showing the hour of the day, time never eludes the wearer.
Curves are beautiful and aerodynamic. The front glass of our newest watch aims to make the wearer feel like a pilot. The smooth curve of the glass as it blends seamlessly with the body of the watch mimics the cockpit canopy found on aircraft. Who says pilots always have the best views?
Mechanics in motion is magical. The Commander Series features layer upon layer of intricate, mechanical parts all moving in perfect harmony. Just like with the exposed engines of vintage aircrafts, the wearer will be able to see each carefully-considered piece of the Miyota 82S7 that brings life to this timepiece .
A watch must make a statement at all times. Taking into consideration comments from our AIRSPEED project backers, we have ensured that this watch glows in the dark. The night helps the Commander shine with the Super Luminous added to the hands and hour markers of our watch. Telling time in the dark is now a breeze.
The design of a watch does not stop at its face. Our carefully crafted straps ensure that the overall color scheme of the watch has a complete look. However, we know that taste is not uniform, so we have made our straps easily detachable for extra customizability. At a lug width of 22mm, just about any watch strap can be used in conjunction with the Commander Series.
Our previous timepiece, AIRSPEED, did not allow the wearer to service the watch easily. Taking this feedback into consideration, we have now introduced a screw-back design that allows wearers to access the watch’s internal adjustments as required.
Risks and challenges
1. Failing to meet the minimum order number of our manufacturer partner.
2. Production schedule. Since Christmas is usually a very busy season, we may see delays in production. However, with our extensive experience in this field, we believe we have left a sufficient buffer to counteract any delays along the way. The watches should be delivered on time.
3. Quality control on key components. Learning from our experience with our Airspeed model, we have opted to change the domed glass material to a high-quality mineral glass. Since this switch, we have been having no quality control issues. Should we run into any other issues, we will be open and honest with our backers and customers.Learn about accountability on Kickstarter
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