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A sustainably made, reusable lunchbox box: designed especially for eating lunch on-the-go and reducing single use plastic.
154 backers pledged £15,567 to help bring this project to life.

About

PACKD LUNCH - eat takeaway without throwing away! project video thumbnail
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£15,567

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We're on a mission to help people reduce their dependence on single use plastics, one lunch at a time

PACKD Lunch is a sustainably made lunch box, designed especially for takeaway food. 

We believe in the power of design to change habits and attitudes. So we've created a super dooper lunchbox that makes it easy and fun to grab a takeaway, without throwing away! 

Do you often grab lunch to go?

We've estimated that in UK alone, we eat 5M takeaway lunches each day - creating enough single use packaging to fill Hyde Park every day.

Using a reusable lunchbox can prevent you from contributing up to 250 pieces of single use plastic from entering our waterways and oceans each year. 

How is PACKD Lunch different?

The lunch boxes currently available on the market aren't designed with ‘takeaway’ in mind, so we've done our research and made features that make it easy for cafe chefs to handle, and hungry lunchers to eat from.  

Where did the idea for PACKD Lunch come from?

Blue Planet II left a hole in our hearts and an impetus for action!  We, (Laura & Bettina) both started to notice the oodles of food packaging piling up after lunchtime at our offices. While many of our colleagues have reusable drink bottles and coffee cups - we thought there should surely be a convenient zero-waste solution for eating lunch on-the-go! Thats when PACKD Lunch was born  

David Attenborough's Blue Planet II started a new wave of action and awareness about ocean plastics
David Attenborough's Blue Planet II started a new wave of action and awareness about ocean plastics

WHY: We need to change our habits to protect our oceans

We're astounded and upset at the state of our world’s oceans. One garbage truck of single-use plastic enters our oceans and waterways each minute. From sea birds who have eaten more than 260 pieces of plastic, to whales washing up with 40KG of plastic bags in their bellies. 

Not only are sea life harmed by single use plastics - but it affects our health too with micro-plastics ending up on our plate via the fish we eat.

Unless we consume more thoughtfully, our world is heading towards an environmental crisis that we're unable to reverse. 

There is now more plastic in the oceans than fish
There is now more plastic in the oceans than fish

 How does PACKD Lunch work? 

How do we know it will be successful?

We recently conducted a pilot with Exmouth Market (London) and 75 employees from 10 local businesses.

  • 96% said they would use a BYO lunch box in the future
  • 90% would tell a friend about PACKD Lunch
  • "PACKD Lunch is such a great initiative and just what the world needs" (Consumer Trial Participant)
  • "This is important for all takeaway food businesses" (food vendor)

A little more about us! 

Laura (left), Bettina (Right)
Laura (left), Bettina (Right)

We are are two globe trotting Kiwis. Bettina Garnier (MBA) is an Innovation Strategist. She lives in London (UK) and works with global companies on marketing and brand challenges. Laura Burley (BArch MSc) is an architect and designer living in Copenhagen (Denmark) who’s passionate about improving sustainability through design. 

We both grew up near the beach and the sea is an important part of our lives. We’re really dismayed at our ocean plastics problem and we’re doing this project to help ensure that the oceans remain a wonderful place for sea life to live happily and for future generations to explore and enjoy with respect.


Where are we on our project roadmap?

We're currently finalising our lunchbox design through testing and prototyping, and working closely with manufacturers to get it ready for production. We're aiming to have these available for sale in November.  

Once we have our first lunch boxes they will initially be available for purchase at your favourite cafes and street food markets - to remind everyone to make the right packaging choice when they're grabbing lunch on the go.

 What is it made from? 

We've selected materials that are both durable and functional as well as have limited impact on the earth. The lid is made from shatter-proof borosilicate glass (Like Pyrex) and the bowl is made from recycled drink bottles collected in Japan! For a little lunchtime fine-dining, we've opted for lovely metal cutlery.


How will we use the money raised?

Our initial largest expenses are the tooling and manufacturing of our first batch of lunch boxes. Your support will help us begin production and get our first batch of PACKD lunch boxes to market!  

There’s a lot that goes into this - from tooling, to packaging and shipping!

If we go over our project target, your funds will help us hire a sales employee to help spread the word about our lunch boxes and mission.


Please support us and get behind PACKD Lunch. Now is the time for us all to change our everyday habits in order to improve and preserve our planet!

 Thank you from us and all fishes in the sea 

https://packd-lunch.com/ 

https://www.facebook.com/packdlunch/

https://www.instagram.com/packd.lunch/

Download our press kit 

Risks and challenges

We're pretty planned and thorough people but you never know when things go wrong. We aim to get the lunch boxes to you in November but if we have a hiccup with the manufacturing, you might receive it a little later. but don't worry - we'll keep you posted on progress

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

By design our lunch boxes are long lasting!! Unlike disposable packaging that has a useful life-span of 60min.. but a lifespan of 400years, our lunch boxes can be used over and over again!

Reusability and recyclability

If you decide you no longer need our lunchbox, you can return it to us and we'll recycle it properly.

Sustainable materials

Our lunch boxes are made from plastic drink bottles collected in Japan!
The lids are made from borosilicate glass - 100% recyclable

Something else

We'll be giving back a fixed % of every sale to organisations that actively help reduce ocean plastics through action, research and education.

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge £1 or more About $1.22

    Spare change for the oceans!

    Not much change to spare but still want to make a difference? Join our community of supporters and receive tips of how you can change your habits to change the world.

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    Reward no longer available 3 backers
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    Pledge £20 or more About $24

    PACKD Lunch box: First week 20% off!

    For our most fab friends and family who get in quick during week 1. You'll be the first ones to get our super dooper new lunchbox!

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    Ships to Anywhere in the world
    Reward no longer available 39 backers
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    Pledge £25 or more About $30

    PACKD Lunch box: FIRST EDITION

    Be the first of your friends to change your lunching habits and eat takeaway without throwing away!

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    Reward no longer available 5 backers
    £

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  4. Reward no longer available

    Pledge £25 or more About $30

    PACKD Lunch box: HELPING THE OCEANS 48h!

    We are now 75% funded meaning we only need 25% more to reach our target!

    To celebrate and show our commitment to the oceans we will DONATE 25% of the total price (including shipping) to the marine conservation charity "Surfers Against Sewage" for 48 hours only.

    This is a great chance to join us in saving the oceans one lunch at a time. Make your pledge today and know that you too are taking action!

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    Reward no longer available 3 backers
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    Pledge £25 or more About $30

    PACKD Lunch box: FIRST EDITION Part 2

    Be the first of your friends to change your lunching habits and eat takeaway without throwing away!

    Part 1 saw almost 50 different superstars getting their very own PACKD Lunch box - now's time to join them and get one for yourselves!

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    35 backers
    £

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  6. Reward no longer available

    Pledge £50 or more About $61

    SPECIAL: PACKD Lunch boxes x 2 (+1 free)

    We are SO close to making 50% of our target in under 3 days, we just need a few more backers and would like to reward our fab friends and family for helping us get there!

    It is limited to this weekend only, or until this special deal runs out. Better get in quick!

    Buy two, and we'll give you a third free!

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    Reward no longer available 13 backers
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    Pledge £65 or more About $79

    SPECIAL:PACKD Lunch boxes x 3 (free bag)

    This super special consists of 3 PACKD Lunch boxes with a (free!) recyclable Tyvek carry bag. Awesome for doing your shopping!

    It is limited to the first 20 people only, or until this special deal runs out. Better get in quick!

    Who doesn't like free things??

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    Limited 15 backers
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    Pledge £80 or more About $97

    PACKD Lunch box: FAMILY PACK (4 x piece)

    Help your whole family reduce waste with beautifully designed, sustainably lunch boxes for everyone. Also makes a great gift for friends! (Christmas is just around the corner!!)

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    15 backers
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  9. Reward no longer available

    Pledge £80 or more About $97

    FREE SHIPPING!! Family Pack (4 x piece)

    48hrs ONLY !! Save up to £30 (or USD$37!) on shipping costs!
    Help your whole family reduce waste. Also makes a great gift for friends! (Christmas is just around the corner!!)

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    Reward no longer available 0 backers
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  10. Select this reward

    Pledge £200 or more About $243

    PACKD Lunch box + LAUNCH PARTY

    Join us and our most valued supporters for a delicious long lunch, as we celebrate our first step in helping clean up the seas, one lunch at a time. (Location: East London) (Ticket is for 2 people)

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    Ships to Only United Kingdom
    Limited 1 backer
    £

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  11. Select this reward

    Pledge £400 or more About $486

    Modern tupperware party: PACKD Edition

    Get 20 lunch boxes to give away or sell to family, colleagues and friends.
    We'll also donate 20% of each party pack sold to Surfers Against Sewage to help clean up our oceans.
    Only £20 per lunchbox! (usually £25)

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    Ships to Only certain countries
    Limited 1 backer
    £

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  12. Select this reward

    Pledge £600 or more About $729

    Customised company PACKD Lunch box kit

    30 lunchboxes with your own design or or logo printed on the super dooper glass lid. Perfect for corporate christmas gifts or for selling in your own cafe!
    Demonstrate to your customers or employees that you really are serious about sustainability!

    Any single colour logo available

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    Limited 1 backer
    £

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Funding period

- (30 days)