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Creating smart and inclusive animated videos to expose animal abuse, inspire compassion, and empower millions to explore vegan eating
778 backers pledged $108,050 to help bring this project to life.

That's a wrap!

Posted by Better Eating International (Creator)

To our 778 Kickstarter backers -- wow! 

After a rollercoaster 4 weeks, we are so honored and humbled to say that, because of you all, Better Eating International's flagship project was successfully funded at $108,500! In hindsight it might have appeared inevitable, but we want each of you to know how triumphant this accomplishment really is: 

  • Only 36% of the 352,403 projects ever launched on Kickstarter were successfully funded at all. 
  • Only 3,994 projects have ever raised more than $100,000 -- 1.1% of those launched!!! 
  • The rate is even starker in the Film & Video category: fewer than 0.6% of those projects have earned more than $100,000, meaning we achieved something that only one in every 200 video projects do! 
  • We successfully became the second-largest-funded "Vegan" project on Kickstarter of all time (out of 1,100), only behind a well-established restaurant. 

All of you made this happen for us, despite being a new nonprofit with no tangible product to offer you. Your generosity inspires us, and your passion will ensure that we do not let you down. 

The Better Eating team is taking a few days for rest, but we'll be back next week with exciting updates. Mostly, we can't wait to get to the real work: making vegans instead of making money! 

Graciously yours,
The Better Eating Team

Steve Schuster, Julie Morcate, and 17 more people like this update.


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    1. Demetrius on

      Adore this – "making vegans instead of making money!"