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Creating smart and inclusive animated videos to expose animal abuse, inspire compassion, and empower millions to explore vegan eating
778 backers pledged $108,050 to help bring this project to life.

From Backer #60: "I found $10 more for the animals. And you?"

Posted by Lacey (Collaborator)
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Hi Better Eating donors! I’m Lacey, and I am a backer like you. I keep increasing my pledge, and I’m hoping you’ll do the same! Why? Because I've dedicated my life to understanding the best way to help animals, and this is the best approach to doing so I've yet seen.

Let me back up: I wanted to make a small pledge the day this Kickstarter launched, because I’ve met some of the Better Eating team, and I figured they’d probably do a good job.

Then I actually watched their video, and I upped my pledge.

I’ve been an activist for 18 years, and I’m currently a DrPH student at the Johns Hopkins Bloomberg School of Public Health, where they teach us that this exact targeted approach to behavior change is the way to go! The only thing we know for sure about why people eat the way we do is that advertising works.

Today I noticed how close this campaign is, and considered what a shame it would be if it fell short and got nothing. Once more, I increased my support. I got on the phone with Michael and asked him if there’s anything else I can do.

We realized that if everyone who pledged could just increase their donation by $10, we’d be done today!

So what do you think? Will you join me? Ensuring the success of this campaign will save more lives than any other action I have ever taken. I hope you’ll help me make this happen!

Lacey Gaechter, Backer #60

NOTE: Please ADD $10 to your pledge. Do not replace your pledge with "$10". Some backers have run into that problem. Thanks!

Erin Nelson, Daniela, and 6 more people like this update.

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