In those rewards that refer to a royalty, the amount is 5 percent of the price we receive for the shirt when we sell it. (The designer also gets a share separately.)
What does that work out to be? The price we sell them for may vary, but we expect them to retail for $25 to $30, so in that case you would get $1.25 to $1.50 per shirt sold. If the design is used on a $50 hoodie, that would work out to $2.50 each. That may not sound like a lot but by the time we print, ship, and pay the artist, it's a big chunk of the profit. The industry norm is a lot less, if there is any royalty at all.
And if a product sells well, it can work out to be a lot, and there's no "cap" on how much we pay.
We can't guarantee how much we'll sell of any design, or even if it will sell at all. But we know the industry pretty well, and it’s not unusual for graphic t-shirts to sell 1,000 to 5,000 units on t-shirt websites, and a “hit” can sell 10,000 units or more. Again, no guarantees but we plan to market all our designs aggressively after the campaign. And we hope the artists and collaborators involved will help spread the word!
Finally, the fine print: We own the copyright on all designs created this way, but we have the royalty obligation to the collaborator indefinitely -- any time we use it on a product, now or in the future. That's also not typical -- most designs in the industry are "buy outs" with no royalties, and only a few hundred dollars total. Unless you’re the Rolling Stones. But even then, the artist who designed their shirts probably gets no royalty at all, only the band.