We know how to do this stuff. We're huge music fans, and have lots of experience in the apparel world. Ed has launched companies that did customized apparel for stores nationwide (and also was one of the guys behind Where in the World Is Carmen Sandiego, of all things). Eduardo was a senior engineer at one of the biggest women's apparel web sites, so he knows how to get it done. Fermin was the head of creative merchandise for the biggest concert promoter in the world, so he knows...

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