Project image
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NZ$ 17,461
pledged of NZ$ 25,000pledged of NZ$ 25,000 goal
35
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, November 28 2019 6:43 PM UTC +00:00.

The Milford Diver by Bern Watch Co

The most versatile dive watch with an automatic Japanese movement.

The Milford Diver by Bern Watch Co

The most versatile dive watch with an automatic Japanese movement.

NZ$ 17,461
pledged of NZ$ 25,000pledged of NZ$ 25,000 goal
35
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, November 28 2019 6:43 PM UTC +00:00.

About

Thank you for your interest in our crowd funding project, we are very excited to share with you further insights on the Bern Milford Diver. The Design has been perfected after more than 100 revisions to the original concept, more than 10,000 man hours have been dedicated to producing one of the most versatile Automatic dive watch without compromising on quality, form and function, it has been an incredible journey to bring to you our latest creation, make it yours by backing our Kickstarter campaign today.

From the very beginning the whole process has been about YOU, the central theme of the design has been based on maximum versatility and wear ability, change the strap from leather to a stainless steel bracelet or a nylon nato and you can change its functionality and the look completely, with 9 color combinations there is one that you surely will fall in love with.  

 Being an avid watch collector, every purchase from a major brand set me back $2000 to $5000 and this hobby was starting to have a very negative effect on my wallet, in 2015 I started buying into smaller microbrands on Kickstarter, I quite liked the idea of getting more bang for my buck, during this time a lot of kick starter campaigns featured classic designs mostly inspired by mainstream brands, the innovation in design was hitting a new low, so we decided to work on a dive watch design concept from ground up, our focus was a on developing a unique design, which would standout nicely on the wearers wrist, while it had to be unique it also had to be functional, reliable and affordable, while we wanted the design to meet all of these objectives our principle aim is to establish our brand on trust and continue to offer unique designs at affordable price. 

 Classic designs look good but really they are boring, when starting out on the design we wanted to create something original, most designs are copies of successful designs by major brands by sourcing off the shelf design components from supplier catalogs the investment in design and development can be reduced by more than 75% but then the result would be mediocre and un interesting. Our approach was to create something very unique and so we started out with various design prototypes of the case and decided to use drop angles on every aspect of the design, the drop angles can be seen on the lugs, crown guards, crown, bezel, indexes and the hands. The design theme flows seamlessly throughout the watch. The end product is a testament to every person who strives everyday be better than the day before, to push boundaries and create positive change. 

 Our number one criteria was reliability, NH35 made by Seiko is one of the most reliable workhorse movement you can find on the market, bosting 24 jewels and a 41 hour power reserve it is one of the most well made 3 hand date movement that we could source in comparison to other movements offered by Chinese factories, we preferred to go for quality and reliability and NH35 was the obvious choice.  

My experience with micro brands has been somewhat mixed what irked me the most about this process was

1. The Extended wait for the watches to arrive, this ranged between 3 months to 6 months, in some cases the rewards did not turn up

2. The changes to specifications after the creator had taken your money which is essentially not supplying an advertised product

3. Extremely poor response rate by the campaign creator.

Addressing the issues surrounding delayed fulfilment times and changes to product specifications was paramount, we wanted to change how watches are launched on Kickstarter and create a positive experience for our backers and build our brand on trust so we decided to invest our own money not only on design and development but also on production of 500pcs this will ensure faster order fulfilment for our backers and there will be no changes to the advertised specifications. We are very excited to bring this campaign to you and we hope that you place your trust in us and back our campaign to secure a truly unique time piece that becomes a cherished part of your collection.

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Risks and challenges

To Deliver our First Kickstarter campaign on the recommended timeline, we have 500pcs of the watches in stock that will be delivered with 2 weeks of receiving backer pledges, however, there could be delays due to unforeseen circumstances that cannot be predicted, delays caused by issues with supply chain partners, weather disruptions or geopolitical stability, however, we will do our best to keep our backers informed of any possible delays every step of the way if there are any possible delays.

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Support

  1. Make a pledge without a reward

    NZ$
    About $7

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  2. Select this reward

    Pledge NZ$ 475 or more About US$ 302

    Super Early Bird 1 x Milford Diver

    Get 1 Automatic Milford diver in Stainless Steel or Black Pvd Case
    Save US $150 over future retail price

    Options:
    (All Options come with Genuine Calf Leather Strap and a Rubber Strap as Standard)

    • Stainless Steel Case with Black Dial
    • Stainless Steel Case with Blue Dial
    • Stainless Steel Case with White Dial
    • Black Pvd case with Black Dial
    • Black Pvd Case with White Dial
    • Black Pvd case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your prefered colour option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (183 left of 200) 17 backers
    NZ$
    About US$ 302

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge NZ$ 485 or more About US$ 308

    Early Bird 1 x Milford Diver

    Get 1 Automatic Milford diver in Stainless Steel or Black Pvd Case
    Just in time to Save US $140 over future retail price

    Options:
    (All Options come with Genuine Calf Leather Strap and a Silicone Strap as Standard)

    • Stainless Steel Case with Black Dial
    • Stainless Steel Case with Blue Dial
    • Stainless Steel Case with White Dial
    • Black Pvd Case with Black Dial
    • Black Pvd Case with White Dial
    • Black Pvd case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your preferred color option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NZ$
    About US$ 308

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge NZ$ 555 or more About US$ 353

    Super Early Bird 1 x Milford Diver

    Get 1 Automatic Milford diver in CuSn8 solid bronze case Case
    Save US $150 over future retail price

    Options:
    (All Options come with Genuine Calf Leather Strap and a Silicone Strap as Standard)

    • Solid Bronze Case with Black Dial
    • Solid Bronze Case with Blue Dial
    • Solid Bronze Case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your preferred colour option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (34 left of 50) 16 backers
    NZ$
    About US$ 353

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge NZ$ 565 or more About US$ 359

    Early Bird 1 x Milford Diver

    Get 1 Automatic Milford diver in CuSn8 solid bronze case Case
    Just in time, Save US $140 over future retail price

    Options:
    (All Options come with Genuine Calf Leather Strap and a Silicone Strap as Standard)

    • Solid Bronze Case with Black Dial
    • Solid Bronze Case with Blue Dial
    • Solid Bronze Case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your preferred color option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NZ$
    About US$ 359

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge NZ$ 930 or more About US$ 591

    Super Early Bird 2 x Milford Divers

    Get 2 Automatic Milford diver in Stainless Steel or Black Pvd Case
    Save US $320 over future retail price (mix & match your favourite colours)

    Options:
    (All Options come with Genuine Calf Leather Strap and a Silicone Strap as Standard)

    • Stainless Steel Case with Black Dial
    • Stainless Steel Case with Blue Dial
    • Stainless Steel Case with White Dial
    • Black Pvd case with Black Dial
    • Black Pvd Case with White Dial
    • Black Pvd case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your prefered colour option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NZ$
    About US$ 591

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge NZ$ 1,480 or more About US$ 940

    Super Early Bird 3 x Milford Divers

    Get 3 Automatic Milford diver in 2 x Stainless Steel or Black Pvd Case option and 1 x CuSn8 Solid Bronze Case option
    Save US $517 over future retail price (mix & match your favourite colours)

    Options:
    (All Options come with Genuine Calf Leather Strap and a Silicone Strap as Standard)

    • Stainless Steel Case with Black Dial
    • Stainless Steel Case with Blue Dial
    • Stainless Steel Case with White Dial
    • Black Pvd case with Black Dial
    • Black Pvd Case with White Dial
    • Black Pvd case with Green Dial
    • Solid Bronze Case with Black Dial
    • Solid Bronze Case with Blue Dial
    • Solid Bronze Case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your prefered colour option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    NZ$
    About US$ 940

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge NZ$ 4,000 or more About US$ 2,539

    The Ultimate Connoisseur collection pack

    The Ultimate Connoisseur collection - Welcome to the Bern Watch Co Hall of fame - Offer Limited to 10 Backers only

    Get 9 x Automatic Milford diver in Stainless Steel, Black Pvd Case and in CuSn8 solid bronze case
    Save US $1670 over future retail price

    Options:
    (All Options come with Genuine Calf Leather Strap and a Silicone Strap as Standard)

    • Stainless Steel Case with Black Dial
    • Stainless Steel Case with Blue Dial
    • Stainless Steel Case with White Dial
    • Black Pvd case with Black Dial
    • Black Pvd Case with White Dial
    • Black Pvd case with Green Dial
    • Solid Bronze Case with Black Dial
    • Solid Bronze Case with Blue Dial
    • Solid Bronze Case with Green Dial

    IMPORTANT: After you confirm your reward, you'll receive an email with instructions on how to secure your exact Milford Dive watch in your preferred color option.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (10 left of 10) 0 backers
    NZ$
    About US$ 2,539

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.