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Durable ceramic rice cooker for cooking delicious rice an easy way. 
This rice cooker that will last you a lifetime (and longer)
Durable ceramic rice cooker for cooking delicious rice an easy way. 
This rice cooker will last you a lifetime (and longer)
Durable ceramic rice cooker for cooking delicious rice an easy way. This rice cooker will last you a lifetime (and longer)
264 backers pledged €39,235 to help bring this project to life.

About

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€39,235

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There are many ways of cooking rice. But will it taste as good? During my travels in Japan and China I got to eat rice that had much more flavour than I had ever tasted before. That was not only because of the rice, it was mostly in the way it was prepared. (Being) cooked in ceramics makes rice especially tasteful. Back in The Netherlands I could not find a good and affordable ceramic rice cooker. I decided to design a great ceramic rice cooker, for easy and delicious rice, myself.

Prototype AZUME Ceramic Rice Cooker
Prototype AZUME Ceramic Rice Cooker

 

 

The AZUME Ceramic Rice Cooker is the result. An elegant pot that is practical and affordable. Rice is especially suited for cooking in ceramics. Of course, you could use an electric rice cooker, but who needs extra cords and plugs in the kitchen? Ceramics are also very sustainable in production and use. No plastic parts or electronica parts that can break down. A ceramic rice cooker will last you much longer than any electric rice cooker. Cooking in ceramics is a lot of fun as well. It always works out and the thick bottom prevents the rice from burning. The rice doesn’t just taste delicious; it looks great as well. Instead of a basic side dish, this rice will complete your meal.

AZUME Ceramic Rice Cooker
AZUME Ceramic Rice Cooker

 

 

You can cook rice in any pan, but not every pan will give you the same tasty result.

Cooking any rice, you should first rins it thoroughly, let it soak, cook it for a short time, turn of the heat and keep it covered. The rice will continue to steam until it’s done. Ceramics hold the heat very well and won’t let the rice cool down while letting it sit.
Before cooking the rice you should first rins it thoroughly.
Before cooking the rice you should first rins it thoroughly.

 

 

TASTE

The glaze on ceramics is very inert and won’t give off any taste like metal often does.

We added some extra benefits like special rims in the lid. The rims make sure that any steam that condensates will drip nicely on the surface of the rice, so the top layer won’t dry out.

The rings inside the lid make sure that any steam that condensates drips nicely on the rice making sure the top layer won’t dry out.
The rings inside the lid make sure that any steam that condensates drips nicely on the rice making sure the top layer won’t dry out.

LOOKS: taste and style go together

Tasteful rice should be presented tastefully. The Azume Ceramic Rice Cooker is an elegant, stylized pan and a fine object for your kitchen or dining table. The colour of the pan contrasts with the rice and remains beautiful while using it on fire, you will not see the soot.
The pan has a manageable size for 2 to 4 persons. 
A beautiful detail is the bamboo rice scoop, which you store together with the pan.

AZUME with free Bamboo Rice Paddle
AZUME with free Bamboo Rice Paddle

SUSTAINABLE

The Azume Ceramic Rice Cooker doesn’t use electricity and only needs a short time on the stove. The pan will last a lifetime. There are still Chinese Ceramic Pots from 4000 years ago. An electric rice cooker definitely won’t make that.

Chinese Ding Cooking Pot 2000 BC
Chinese Ding Cooking Pot 2000 BC

PRACTICAL

  • Suited for every type of rice
  • Bamboo rice scoop included 
  • No plugs and cords on the countertop
  • The AZUME takes up little space 
  • The AZUME is dishwasher proof (the bamboo scoop is not) 
  • The handles give good grip and don’t get hot 
  • The lid lies deep in the pan so when the water boils over it will drip back into the pan, and not all over your stove 
  • The pan is microwave proof

 

Measurements: ø180 x H 180 mm. Material: flameproof ceramics Foodsafe: the glaze has been tested and is food safe.  Colour: anthracite

AZUME info
AZUME info

 

3d model AZUME
3d model AZUME

 

prototyping
prototyping

 

 

 

 

 

If you don't have a Credit Card you can go to our website  www.azume.kitchen and pay with Ideal, Paypal or Bancontact/Mistercash.

Four years ago, the first design sketch was on the table. In the past four years the design has been perfected to the best possible form. A lot of partners, including manufacturers, chefs and marketeers, have contributed to the final product.

AZUME timeline
AZUME timeline

 

 

We have done extensive testing on the AZUME. Not just us, but also Chef Crista Hammel from Kookstudiomix and Chef Jinai Looi from Het Zesde Geluk. Jinai even introduced the AZUME on Dutch television.

Jinai Looi and Crista Hammel
Jinai Looi and Crista Hammel

 

 

To realise this project we need funds for the following: 

  • Moulds 
  • Production 
  • Packaging
  • Marketing
  • Transportation

 

 

 

 

The AZUME Ceramic Rice Cooker is an initiative of Ben Oostrum, a Dutch product designer of products such as the Crosslight, be-Happy and Hoppy. He has won multiple awards including the Red Dot Award. Lately the focus of his work is on kitchen products. His enthusiasm for rice quickly attracted this AZUME-team, who all share a passion for good food and beautiful kitchen products. Together we will get the AZUME in production and to market.

Some of our team members
Some of our team members

 

 

Ben Oostrum has won many awards with previous designs, amongst which:

  • 2008 Honorable mention, Mart Stam Award 
  • 2007 Good Design Award of The Chicago Atheneum, Hoppy
  • 2007 Nomination Dutch Design Awards
  • 2007 Bricks 
  • 2006 Nomination Tokyo City Lights
  • 2005 Good Design Award of The Chicago Atheneum, Crosslight 
  • 2004 nomination Designboom's 100% Tiles Competition 
  • 2004 nomination design award of the Federal Republic of Germany 
  • 2003 Red Dot Award, Crosslight 
  • 2003 Nomination Dutch Design Awards, Crosslight 
  • 2000 Nomination AVA keramiek award, Museum Lambert van Meerten, Delft 
  • 1997 VSB-Award

 

 

The AZUME on Dutch television
The AZUME on Dutch television

 

 

                                                                                                    
A lot of people have contributed to the realisation of the AZUME Ceramic Rice Cooker and this campaign. 
 
With the risk of forgetting somebody, I would like to thank:  

Rob Smith & Mart Hulspas from L5, Hans Oostrum & team from Studio Oostrum, Niels de Graaf from Enjoydesign, Ary van Krimpen & Marco Heinen from Van Krimpen Agencies, Petra Smulders, Sammie Oostrum, Katrien van de Eerden from Katrien van der Eerden Food & Books, Crista Hammel from Kookstudiomix, Jinaai Looi from Het Zesde Geluk, Mieke Montagne from Studio Poldergoed, Eva Lukkenaer from Pottenbakkerij de Vuurplaats, Joost Lasschuit, John Hartman from Cap4All, Robin van der Basch, Monica Ophuijsen from Ophuysen, Luc Scholten & Mark Elderson from Sprank,  Marcel Oostrom from Catermaat, Darryll Atema, Harm van der Werf, Shailendra Sripal from SS Administratie en advies, Bart van den Ouden from Cardo Architecten, John van der Tuijn, Martin Oostrum,  Rudi Abels from Melkman, Fatma Aktas, Gerard Rinkes from Solinger, Yolanda van der Jagt, Wim Parent, Hans van de Camp, Jeroen van Zeijl, Maarten Reijgersberg, and of course Swaen Oostrum and Roos Beesemer.

 

Ben Oostrum, Rob Smith & Mart Hulspas, Hans Oostrum & Alain de Kruijff & Vera Groen
Ben Oostrum, Rob Smith & Mart Hulspas, Hans Oostrum & Alain de Kruijff & Vera Groen

 

The Best Basic Recipe for Rice

  • Rinse the rice thoroughly until the water is clear (at least three times).
  • Measure the right amount of water: depending on the type of rice that will be approximately 1,25/1,5 cup of water for 1 cup of rice.
  • Add salt of stock for flavour and let the rice soak for 30 minutes.
  • Place the pan on the smallest burner, at the highest fire. As soon as the water is boiling, turn the fire down and let the rice simmer for 8 minutes.
  • After 8 minutes, turn the stove off and let the rice steam in the pan for 12 minutes. Don’t lift the lid and don’t stir the rice. Let the Azume do it’s job.
  • After 12 minutes you can stir the beautiful, light and tasteful rice. Because ceramics hold the heat very well, the rice won’t cool down too much while you finish the rest of the meal.
(bon appétit)
(bon appétit)

 

Eet smakelijk!
Eet smakelijk!

 

 

Especially for our business customers we provide the option to laser burn YOUR LOGO in the bamboo rice paddle for FREE with an order for 10 AZUME's

AZUME with Business Logo
AZUME with Business Logo

 

Azume with phrase of your choice
Azume with phrase of your choice

 

BewarenBewaren

Risks and challenges

PRODUCTION:
We have many years of experience designing and manufacturing interior design products. Therefore, we understand the risks that can occur in the production process. As with any physical item, flaws not picked up in the rigorous testing phase are possible. That may result in a delay on delivery.

DELIVERY:
One challenge is coping with a larger direct-to-consumer delivery than we're used to. That’s why we have already planned for this and have lined up several options for third party logistics, all of whom have crowdfunding expertise.

PRODUCT ADJUSTMENTS:
As the AZUME gets geared up for production, there will likely be some minor adjustments to improve the final product. Pre-production prototypes are made to test and refine the product and allow us to incorporate our adjustments and those suggested by experienced manufacturing partners. These will always be for the benefit of you, the consumer, and we will let you know exactly how and why any are made.

If any issues arise, we'll communicate them to you as soon and openly as possible so you wont be left in the dark.

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Support

  1. Select this reward

    Pledge €5 or more About $6

    AZUME FOUNDING MEMBER

    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.

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  2. Reward no longer available

    Pledge €87 or more About $98

    EARLY BIRD OFFER

    - 1 AZUME Ceramic Rice Cooker (€120 retail value)
    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  3. Select this reward

    Pledge €94 or more About $106

    KICKSTARTER OFFER

    - 1 AZUME Ceramic Rice Cooker (€120 retail value)
    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.

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    Ships to Anywhere in the world
    97 backers
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  4. Select this reward

    Pledge €99 or more About $112

    X-MAS OFFER

    Summer has yet to begin, but here you can already order your first Christmas present. We’ll have the AZUME in a nice Christmas wrapping delivered to your loved ones, friends or just as a present to yourself. We’ll even add a nice Christmas card.
    HO HO HO!

    - 1 AZUME Ceramic Rice Cooker (€120 retail value) In a nice Christmas wrapping.
    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.

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    Ships to Anywhere in the world
    11 backers
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  5. Select this reward

    Pledge €250 or more About $283

    VIP OFFER

    - Invitation for 2 for our PRESENTATION PARTY
    - 1 AZUME Ceramic Rice Cooker (€120 retail value)
    - Our special Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.
    - Free shipping.

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    Ships to Anywhere in the world
    1 backer
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  6. Reward no longer available

    Pledge €575 or more About $651

    COLLECTORS ITEM

    - 1 HANDMADE AZUME Working Prototype (priceless retail value)
    - 4 HANDMADE AZUME Rice Bowls
    - Invitation for 2 for our PRESENTATION PARTY
    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.
    - Free shipping.

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
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  7. Select this reward

    Pledge €750 or more About $849

    BULK

    -10 AZUME Ceramic Rice Cooker (€120 retail value each)
    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond
    - Your name will be on our website’s backers page.

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
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  8. Select this reward

    Pledge €750 or more About $849

    BUSINESS OPTION

    - With FREE laser burnt logo's or phrase of your choice in the Bamboo Rice Paddles.
    -10 AZUME Ceramic Rice Cookers (€120 retail value each)
    - Our special AZUME Rice Cookbook as pdf
    - Backers-only updates throughout our campaign and beyond.
    - Your name will be on our website’s backers page.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
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Funding period

- (30 days)