About this project
There are many ways of cooking rice. But will it taste as good? During my travels in Japan and China I got to eat rice that had much more flavour than I had ever tasted before. That was not only because of the rice, it was mostly in the way it was prepared. (Being) cooked in ceramics makes rice especially tasteful. Back in The Netherlands I could not find a good and affordable ceramic rice cooker. I decided to design a great ceramic rice cooker, for easy and delicious rice, myself.
The AZUME Ceramic Rice Cooker is the result. An elegant pot that is practical and affordable. Rice is especially suited for cooking in ceramics. Of course, you could use an electric rice cooker, but who needs extra cords and plugs in the kitchen? Ceramics are also very sustainable in production and use. No plastic parts or electronica parts that can break down. A ceramic rice cooker will last you much longer than any electric rice cooker. Cooking in ceramics is a lot of fun as well. It always works out and the thick bottom prevents the rice from burning. The rice doesn’t just taste delicious; it looks great as well. Instead of a basic side dish, this rice will complete your meal.
You can cook rice in any pan, but not every pan will give you the same tasty result.Cooking any rice, you should first rins it thoroughly, let it soak, cook it for a short time, turn of the heat and keep it covered. The rice will continue to steam until it’s done. Ceramics hold the heat very well and won’t let the rice cool down while letting it sit.
TASTEThe glaze on ceramics is very inert and won’t give off any taste like metal often does.
We added some extra benefits like special rims in the lid. The rims make sure that any steam that condensates will drip nicely on the surface of the rice, so the top layer won’t dry out.
LOOKS: taste and style go together
Tasteful rice should be presented tastefully. The Azume Ceramic Rice Cooker is an elegant, stylized pan and a fine object for your kitchen or dining table.
The colour of the pan contrasts with the rice and remains beautiful while using it on fire, you will not see the soot.
The pan has a manageable size for 2 to 4 persons.
A beautiful detail is the bamboo rice scoop, which you store together with the pan.
The Azume Ceramic Rice Cooker doesn’t use electricity and only needs a short time on the stove. The pan will last a lifetime. There are still Chinese Ceramic Pots from 4000 years ago. An electric rice cooker definitely won’t make that.
- Suited for every type of rice
- Bamboo rice scoop included
- No plugs and cords on the countertop
- The AZUME takes up little space
- The AZUME is dishwasher proof (the bamboo scoop is not)
- The handles give good grip and don’t get hot
- The lid lies deep in the pan so when the water boils over it will drip back into the pan, and not all over your stove
- The pan is microwave proof
Measurements: ø180 x H 180 mm. Material: flameproof ceramics Foodsafe: the glaze has been tested and is food safe. Colour: anthracite
If you don't have a Credit Card you can go to our website www.azume.kitchen and pay with Ideal, Paypal or Bancontact/Mistercash.
Four years ago, the first design sketch was on the table. In the past four years the design has been perfected to the best possible form. A lot of partners, including manufacturers, chefs and marketeers, have contributed to the final product.
We have done extensive testing on the AZUME. Not just us, but also Chef Crista Hammel from Kookstudiomix and Chef Jinai Looi from Het Zesde Geluk. Jinai even introduced the AZUME on Dutch television.
To realise this project we need funds for the following:
The AZUME Ceramic Rice Cooker is an initiative of Ben Oostrum, a Dutch product designer of products such as the Crosslight, be-Happy and Hoppy. He has won multiple awards including the Red Dot Award. Lately the focus of his work is on kitchen products. His enthusiasm for rice quickly attracted this AZUME-team, who all share a passion for good food and beautiful kitchen products. Together we will get the AZUME in production and to market.
- 2008 Honorable mention, Mart Stam Award
- 2007 Good Design Award of The Chicago Atheneum, Hoppy
- 2007 Nomination Dutch Design Awards
- 2007 Bricks
- 2006 Nomination Tokyo City Lights
- 2005 Good Design Award of The Chicago Atheneum, Crosslight
- 2004 nomination Designboom's 100% Tiles Competition
- 2004 nomination design award of the Federal Republic of Germany
- 2003 Red Dot Award, Crosslight
- 2003 Nomination Dutch Design Awards, Crosslight
- 2000 Nomination AVA keramiek award, Museum Lambert van Meerten, Delft
- 1997 VSB-Award
Rob Smith & Mart Hulspas from L5, Hans Oostrum & team from Studio Oostrum, Niels de Graaf from Enjoydesign, Ary van Krimpen & Marco Heinen from Van Krimpen Agencies, Petra Smulders, Sammie Oostrum, Katrien van de Eerden from Katrien van der Eerden Food & Books, Crista Hammel from Kookstudiomix, Jinaai Looi from Het Zesde Geluk, Mieke Montagne from Studio Poldergoed, Eva Lukkenaer from Pottenbakkerij de Vuurplaats, Joost Lasschuit, John Hartman from Cap4All, Robin van der Basch, Monica Ophuijsen from Ophuysen, Luc Scholten & Mark Elderson from Sprank, Marcel Oostrom from Catermaat, Darryll Atema, Harm van der Werf, Shailendra Sripal from SS Administratie en advies, Bart van den Ouden from Cardo Architecten, John van der Tuijn, Martin Oostrum, Rudi Abels from Melkman, Fatma Aktas, Gerard Rinkes from Solinger, Yolanda van der Jagt, Wim Parent, Hans van de Camp, Jeroen van Zeijl, Maarten Reijgersberg, and of course Swaen Oostrum and Roos Beesemer.
The Best Basic Recipe for Rice
- Rinse the rice thoroughly until the water is clear (at least three times).
- Measure the right amount of water: depending on the type of rice that will be approximately 1,25/1,5 cup of water for 1 cup of rice.
- Add salt of stock for flavour and let the rice soak for 30 minutes.
- Place the pan on the smallest burner, at the highest fire. As soon as the water is boiling, turn the fire down and let the rice simmer for 8 minutes.
- After 8 minutes, turn the stove off and let the rice steam in the pan for 12 minutes. Don’t lift the lid and don’t stir the rice. Let the Azume do it’s job.
- After 12 minutes you can stir the beautiful, light and tasteful rice. Because ceramics hold the heat very well, the rice won’t cool down too much while you finish the rest of the meal.
Especially for our business customers we provide the option to laser burn YOUR LOGO in the bamboo rice paddle for FREE with an order for 10 AZUME's
Risks and challenges
We have many years of experience designing and manufacturing interior design products. Therefore, we understand the risks that can occur in the production process. As with any physical item, flaws not picked up in the rigorous testing phase are possible. That may result in a delay on delivery.
One challenge is coping with a larger direct-to-consumer delivery than we're used to. That’s why we have already planned for this and have lined up several options for third party logistics, all of whom have crowdfunding expertise.
As the AZUME gets geared up for production, there will likely be some minor adjustments to improve the final product. Pre-production prototypes are made to test and refine the product and allow us to incorporate our adjustments and those suggested by experienced manufacturing partners. These will always be for the benefit of you, the consumer, and we will let you know exactly how and why any are made.
If any issues arise, we'll communicate them to you as soon and openly as possible so you wont be left in the dark.Learn about accountability on Kickstarter
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