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DRYP tells you when to water your plants

AND helps you cure them when they're sick.
DRYP tells you when to water your plants AND helps you cure them when they're sick.
2,083 backers pledged $38,251 to help bring this project to life.

About

DRYP - an app that keeps your plants alive & happy project video thumbnail
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$38,251

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Plus, ALL new pledges help toward this: 

DRYP will help you keep houseplants alive and happy — as many as you want.

We all know how it goes. You buy a plant thinking "this will be a stand-in for interior design sense" or "I'll prove I can keep something alive."

A month later you have a droopy nightmare in a pot.

Enter DRYP, your personal plant assistant.

DRYP will help aspiring plant parents break their murderous cycle — and it'll make life easier for experts who have a whole jungle to care for.

1. It's a Simple Watering Tracker

Like any captive, a houseplant needs water or else it'll die — but not too much, or it'll drown. So what the hell?

DRYP lists your plants in order of when they they'll be thirsty next.

When a plant needs water, you'll get a notification.

Once you're done, just swipe it away.

2. It's A Plant Doctor

Oh no! Your plant is droopy, or yellow, or it's shedding like a St. Bernard!

Good news: DRYP is basically WebMD for plants.

Just tell DRYP how your plant is hurting

Answer any followup questions

And DRYP will tell you what's wrong & how to fix it

3. It's a Plant Tutor

DRYP has lessons on the basics of plant care AND important bullets about each plant you've got.

You'll never need to skim paragraphs of junk copy on Garden-Advice-Answers-Magazine dot com again. 

Donating to a Kickstarter is a selfless act, and I appreciate that.

But it doesn't have to be thankless!

Most Kickstarters function as pre-sales, but Apple doesn't allow us to bypass the App Store and "sell" an app on Kickstarter, so it's harder to fundraise.

I've done my best to design merch and come up with rewards for each tier that'll make you feel better about generously throwing your money into our mouths.

Most pledge tiers include multiple rewards & everything from lower levels!

For complete breakdowns of everything you'll get at each tier, see the rewards section.

Here are some examples of songs I've made.

Note: you can opt for lower tiers when you donate if, for example, you can't handle the rock.

Money doesn't grow in pots.
Money doesn't grow in pots.

It turns out making an app is kind of expensive! Who knew. I'm doing a whole lot of the work myself, or else this couldn't happen, but I want to respect my collaborators' time & talents!

Here's a breakdown of the budget:

These costs include what it'll take to design, code, test, and release the app, AND what it'll take to promote and keep it running beyond the kickstarter period. For example:

  • Establishing a business & associated fees
  • Legal stuff
  • Fixing the designs, which I hand drew like a baby
  • Coding the app
  • Writing all of the documentation & first aid protocols
  • Expanding the plant database
  • Running servers
  • Marketing
  • Kickstarter Fees & Taxes 

Lots of independent apps collapse under their own weight & we want to make sure that won't happen!

Given the current budget, we're anticipating the app will be available in December.

Like regular goals but...stretchier.
Like regular goals but...stretchier.

So the fundraising goal here is the minimum it'll take to bring this app into existence. This means choosing a single platform to start, which in our case is iOS.

That's why the very first stretch goal ($45,000) is going to be an Android version of the app.

It would be silly to leave such a large group of tech-savvy and potentially plant-savvy users high and dry.

The second stretch goal ($55,000) is a series of animated Basics-of-plant-care lessons that will live online and inside the app.

I'll update this section as things progress, but some other stretch goals include:

  • an online plant database with care instructions
  • a web interface for the whole app
  • sending notifications to someone else if you're away from home
  • IFTTT integration
  • automatic plant identification (big expensive one)
  • ability to buy plants/supplies from inside the app

One of the stretch goals I'm most excited about is an online plant care database.

Most of the websites with information on plant care bury the important stuff in paragraphs of junk copy & advertisements.

The internet needs a clean plant database that prioritizes information! It would be cool to make that happen.

A mockup of what an online plant database might look like
A mockup of what an online plant database might look like
A deeply existential question at best.
A deeply existential question at best.

I'm Ben! I live in Brooklyn. For money and fun, I do comedy writing, regular writing, illustration, animation, music, and a little bit of engineering.

I've worked all over the internet, most recently as a writer of words for Tumblr HQ and ClickHole.

You can follow me on twitter at @benkling.

Who took this photo???
Who took this photo???

If you have any ideas or feedback about this thing, feel free to tweet at me!

Risks and challenges

There is a Risks and Challenges section, even though this is a pretty low-risk operation, so let me think of some.

- Creating & tagging a database of houseplants and all of their needs is going to be time consuming! But who cares, I've already started.

- Minimizing server use is going to be important to keep running costs down so the app doesn't go bankrupt and stop getting updated like so many other independent apps do.

- Meeting the App Store standards, which are often convoluted and arbitrary, is gonna take some trial and error.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Delightful Update Emails

    You'll get updates on the process of funding and then building this here app!

    Plus, you'll be the first to know when it's finished and available!

    Includes:
    • Update Emails
    Less
    Estimated delivery
    1,137 backers
    $
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  2. Select this reward

    Pledge US$ 15 or more About US$ 15

    I'll Name Your Plant (or object)

    I'll name your houseplant myself!
    Or your fish or sister or whatever.

    Also you'll get the update emails!

    Includes:
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    232 backers
    $
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  3. Select this reward

    Pledge US$ 25 or more About US$ 25

    Basic Sticker Kit

    In addition to the rewards in previous tiers, you'll get

    - "Water Your Plants" sticker
    - A DRYP Logo sticker

    (see the Rewards section of the story for pictures)

    Includes:
    • Water Your Plants Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    298 backers
    $
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  4. Select this reward

    Pledge US$ 40 or more About US$ 40

    Full Sticker Kit

    In addition to the rewards in previous non-sticker tiers, you'll get

    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    (see the Rewards section of the story for pictures)

    Includes:
    • Plant Parenthood Sticker
    • Freak in the Leafs Sticker
    • Water Your Plants Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    102 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 60 or more About US$ 60

    Pin + All Stickers + Your Name In App

    In addition to the previously mentioned non-merch stuff, you get:

    - An enamel "Plant Parenthood" Pin

    - Your name (or the name of someone you choose) added to the app's random plant name suggestion database

    (see rest of page for details)

    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    (see the Rewards section of the story for pictures)

    Includes:
    • Plant Parenthood Pin
    • Your Name Added To Plant Name Database
    • Plant Parenthood Sticker
    • Water Your Plants Sticker
    • Freak in the Leafs Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    62 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 80 or more About US$ 80

    ALL Pins/Stickers + PATCH + Name In App

    You get all the other stuff mentioned, plus

    - An enamel "Water Your Plants" pin!!!

    - An excellent embroidered "PLANT PARENT" patch!!!

    (see the Rewards section of the story for pictures)

    The other stuff:

    - Enamel "Plant Parenthood" Pin

    - Your name (or the name of someone you choose) added to the app's random plant name suggestion database

    (see rest of page for details)

    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    (see the Rewards section of the story for pictures)

    Includes:
    • Water Your Plants Pin
    • PLANT PARENT Patch
    • Plant Parenthood Pin
    • Your Name Added To Plant Name Database
    • Plant Parenthood Sticker
    • Freak in the Leafs Sticker
    • Water Your Plants Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    41 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  7. Select this reward

    Pledge US$ 100 or more About US$ 100

    Full Merch Kit + Birth Certificate!

    In addition to all the previously mentioned merch, you'll get a hand illustrated birth certificate for your most treasured plant.

    Or bowling ball or whatever, I guess, I'll do whatever.

    (See the page for an example)

    OTHER STUFF:

    - Enamel "Water Your Plants" pin
    - Embroidered "PLANT PARENT" patch
    - Enamel "Plant Parenthood" Pin
    - Your name (or the name of someone you choose) added to the app's random plant name suggestion database

    (see rest of page for details)

    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    Includes:
    • Plant Birth Certificate
    • Your Name Added To Plant Name Database
    • PLANT PARENT Patch
    • Plant Parenthood Pin
    • Water Your Plants Pin
    • Plant Parenthood Sticker
    • Water Your Plants Sticker
    • Freak in the Leafs Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    24 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 250 or more About US$ 250

    Full Merch Kit + T-SHIRT! + Name in App

    Wow yes! You get, in addition EVERYTHING ELSE already mentioned:

    - A "Plant Parenthood" T-Shirt!

    (see the rest of the page for an image)
    (sizing info will be requested when the campaign closes)

    OTHER STUFF:

    - Hand Illustrated Plant (or other thing) Birth Certificate
    - Enamel "Water Your Plants" pin
    - Embroidered "PLANT PARENT" patch
    - Enamel "Plant Parenthood" Pin
    - Your name (or the name of someone you choose) added to the app's random plant name suggestion database

    (see rest of page for details)

    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    Includes:
    • Plant Parenthood Shirt
    • Plant Birth Certificate
    • Your Name Added To Plant Name Database
    • PLANT PARENT Patch
    • Plant Parenthood Pin
    • Water Your Plants Pin
    • Plant Parenthood Sticker
    • Water Your Plants Sticker
    • Freak in the Leafs Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 500 or more About US$ 500

    I'll Write You A Song + All Merch, etc.

    - I'll write and record a song thanking you personally for your contribution, or saying whatever you want, so long as it's not, you know, awful.

    -
    Plus everything else, which includes:

    - Hand Illustrated Plant (or other thing) Birth Certificate
    - "Plant Parenthood" T-Shirt
    - Enamel "Water Your Plants" pin
    - Embroidered "PLANT PARENT" patch
    - Enamel "Plant Parenthood" Pin
    - Your name (or the name of someone you choose) added to the app's random plant name suggestion database
    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    Includes:
    • Thank You Song
    • Plant Parenthood Shirt
    • Plant Birth Certificate
    • Your Name Added To Plant Name Database
    • PLANT PARENT Patch
    • Plant Parenthood Pin
    • Water Your Plants Pin
    • Plant Parenthood Sticker
    • Water Your Plants Sticker
    • Freak in the Leafs Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Artisanal Planter + Everything Before

    This one's limited!

    You'll get a one-of-a-kind, hand-thrown ceramic planter made for you by my friend Marian!

    Also:

    - "Plant Parenthood" T-Shirt
    - Enamel "Water Your Plants" pin
    - Embroidered "PLANT PARENT" patch
    - Enamel "Plant Parenthood" Pin
    - Your name (or the name of someone you choose) added to the app's random plant name suggestion database
    - A "Plant Parenthood" Sticker
    - A "Water your Plants" Sticker
    - A "Freak in the Leafs" Sticker
    - A DRYP Logo Sticker

    Includes:
    • Ceramic Planter by Marian
    • Thank You Song
    • Plant Birth Certificate
    • Plant Parenthood Shirt
    • Your Name Added To Plant Name Database
    • PLANT PARENT Patch
    • Plant Parenthood Pin
    • Water Your Plants Pin
    • Plant Parenthood Sticker
    • Water Your Plants Sticker
    • Freak in the Leafs Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Name on Sponsors Page + Yadda Yadda

    Obviously you get all the merch, your name added to the plant names database, etc.

    But ALSO, your name (or the person/company of your choice) will also go in the Sponsors section of the app, baked in, seat of honor.

    Includes:
    • Sponsor Listing
    • Thank You Song
    • Plant Birth Certificate
    • Plant Parenthood Shirt
    • Your Name Added To Plant Name Database
    • PLANT PARENT Patch
    • Plant Parenthood Pin
    • Water Your Plants Pin
    • Plant Parenthood Sticker
    • Water Your Plants Sticker
    • Freak in the Leafs Sticker
    • DRYP Logo Sticker
    • I'll Name Your Plant
    • Update Emails
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    A Rock

    For $10,000 I'll mail you a rock.

    You don't get anything else and
    you have to pay for shipping.

    This is a limited reward because I only have one rock.

    Includes:
    • A Rock
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
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Funding period

- (30 days)