About this project
Fast Company: "...an heirloom-worthy ice cream scoop"
Wired: "...services up frozen treats and high style."
Cool hunting: "an elegant update on the classic utensil keeps comfort at the forefront of its design"
PSFK: "Cuts through ice cream like a hot knife through butter"
TrendHunter: "..effective and comfortable to hold"
We love products that are stunningly beautiful, perform brilliantly and exude craftsmanship. We believe that we have developed an ice cream scoop that has all of these characteristics. Our goal was to create the best performing, most beautiful and durable ice cream scoop ever created. We are seeking your support to bring the Belle-V ice cream scoop to life.
TWENTY YEARS OF PASSION
Dr. Karl Ulrich, Vice Dean of Innovation at the Wharton School has been collecting ice cream scoops for over twenty years.
Karl noticed many scoops pose ergonomic challenges by working against the natural motion of your wrist. This makes it hard to drive through hard ice cream or easily reach into the corners of ice cream containers.
Karl recently explored the redesign of an ice cream scoop as the example for his online Coursera class. The key innovation Karl presented to his students was to angle and elongate the head of the scoop, which allows you to keep your wrist straight and makes the ice cream scoop more comfortable and easier to use.
WORLD CLASS DESIGN PARTNER
LUNAR is a globally renowned design firm, famous for creating some of the world’s most beautiful and ergonomic products. Jeff Salazar, lead designer of the Oral-B CrossAction Toothbrush, amongst other products, led the design team that transformed Karl’s functional concept into a gorgeously simple and elegant form.
By designing, testing and refining several dozen prototypes, LUNAR optimized the asymmetric handle and refined the geometry of the angled scoop head with spade-shaped leading edge.
When was the last time you displayed a kitchen utensil like a piece of sculpture?
The Belle-V ice cream scoop has a striking design you can proudly show off in your kitchen or dining room and present as a centerpiece when serving dessert at your next party.
Does the Belle-V ice cream scoop really work better? YES!
- The handle is sculpted, weighted and balanced to feel just right in your hand.
- The angled head works with -- not against -- the natural rolling action of your wrist to give you maximum leverage to easily drive through the hardest ice cream.
- The spade-shaped leading edge helps you get into those hard-to-reach corners at the bottom of your ice cream container.
- Belle-V scoops are made from aluminum, chosen for its strength and high thermal conductivity.
- Heat from your hand quickly conducts through the handle to the head of the scoop to more easily release ice cream.
- The Belle-V ice cream scoop is patent pending.
HAND CRAFTED, HEIRLOOM QUALITY
Our team reminisced about heirloom artifacts that have been passed on from one generation to the next, and we set out to craft a Belle-V ice cream scoop with the same kind of lasting value. To ensure the highest quality and best functionality, we make each scoop out of die cast aluminum, hand finish it and then apply striking surface treatments.
Each scoop is finished and polished by hand to eliminate the rough edges of the die casting process. No two will be exactly alike, but all Belle-V scoops will be crafted to our exacting standards.
We are especially proud that Belle-V ice cream scoops have solid cores with no inserts, liquids or fillers. This yields a single form that is both elegant and durable.
BELLE-V SCOOP COLORS
WE NEED YOUR SUPPORT
We're launching this product on Kickstarter because conventional retailing models make it hard for even professionals like us to get products of this caliber directly to you. So please help us bring this product to life by supporting us with a pledge. The $5,000 we are seeking will help us fund production tooling and acquire material for initial production.
Risks and challenges
The Belle-V team has worked together on a number of projects and has collectively helped launch hundreds of products for start-ups and Fortune 500 companies alike. We have identified production partners and have spent a significant portion of 2013 prototyping, testing designs and evaluating product samples.
We learned the process used to apply finishes to our prototypes was not optimized for volume production. To address this issue, we are adding a small detail on the end of the scoop that accommodates volume manufacturing needs while preserving design integrity. We believe we have a solution, however, fully implementing this detail has the potential to impact future delivery dates.
We are also continuing to test the durability of our finishes to ensure they last to our high standards. Therefore we are only offering a select number of finishes.
There is always an inherent risk of unforeseen supply issues or delays involved with exporting, shipping and importing product. We will make every effort to meet the dates detailed in our pledge descriptions. A team member living in China will help ensure product quality and keep us on schedule, but if there are any production or shipping delays, we will keep our supporters updated.
Please see the bio tab for more information about our team.Learn about accountability on Kickstarter
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