About this project
In a tale of two cities, Bellafit was taken from dream to design in the the world capital of hardware, Shenzhen and the creative hub of San Francisco. Bellafit is an elegant accessory crafted for the confident woman dedicated to cultivating her fitness and style. Bellafit is Patent Pending.
Bellafit pushes the boundaries of style and fitness wearables. It can be worn as an accessory for your fitness tracker, turning your wearable into a piece of art for your wrist, or it can stand alone as a structural, statement piece of jewelry for women with the most refined fashion sense. Made with the highest quality Nickel Free, Hypoallergenic Brass and coated in 14K Gold and Palladium, Bellafit is a stunning piece of jewelry of the highest quality.
Initially, we considered designing something that concealed the tracker but ultimately, realized that owning a fitness tracker gives the wearer a sense of pride. It's a statement about health and fitness goals, and we didn't want to compromise that.
"We wanted our design to complement the fitness tracker, not conceal it"
Art for your wrist
We have designed Bellafit so that you can even wear it without your fitness tracker, and it's just a gorgeous piece of sleek yet structural jewelry. The spacious dimensions of the Bellafit ensure it feels light and comfortable for the wearer, whether complementing your tracker or worn by itself.
Easy to wear
Bellafit can be put on and taken off with just a flick of one hand so you don't have to fuss when you're heading back to the office after your lunchtime workout.
View your display and check your steps at any time while wearing your Bellafit.
Bellafit is available in three timeless metallic hues, giving the wearer a multitude of style and color combinations to choose from.
In order to make sure Bellafit suits the widest range of fitness trackers possible we have developed 3 different models:
Of the three models of Bellafit, the one that's for you will depend on which tracker you're wearing. No need to worry about size, color or model now. At the end of our (hopefully!) successful campaign, we'll be in touch with all of you our backers, to confirm which model we will send out to you.
Choose Your Model
The three Bellafit models, work with 23 trackers on the market as of the start of this campaign. Follow our guide below and match your fitness tracker to the Bellafit for you.
Choose Your Size
We offer Bellafit in two sizes, Small and Large. To know which size is right for you, download and print our size band below. Make sure to adjust the size band based on how you like to wear your tracker. If the arrow lands on the S bar, then the small will best suit you. If it lands on the L bar, then the large size will best suit.
KEY: Make sure to print the size band at 100%, otherwise you will not get an accurate result for your Bellafit size.
Remember, you don't need to choose your model and size now, we just want you to know that we will have the right Bellafit for you!
We hope you love Bellafit as much as we're enjoying this journey. Just in case you can't get enough, check out some color combinations we had fun with over the last few months.
Choose the reward for you from the list below. Once the campaign is over, you will select details such as size, color, model etc and you will be given an additional chance to add rewards or extras via a very easy to use survey.
This is a reward for those of you who simply believe in the value of our awesome project. Backers will receive our undying gratitude and exclusive access to updates on the project and our journey.
BELLAFIT Water Bottle
You love great brands and you want the world to know it. Maybe you're also just thirsty. This is the reward for you! 17oz (500ml) white stainless steel water bottle with our Bellafit logo.
The BELLAFIT Rewards
If you've read this far you know what this reward is. Back this on Kickstarter and get the best discounts on our Retail Price. The Early Bird Rewards are limited offer rewards, so get in fast! No need to worry about color, model or size now. You will be able to select all that on our survey after the campaign ends. We will make this process really simple.
The Gift Package
We haven't forgotten the boys. For all you adoring husbands, fathers, sons, boyfriends, brothers etc, this reward is for you. Show the amazing women in your life how much you value them with the gift of a Bellafit. This reward comes with special packaging and a greeting card that reads "I thought about you, I hope you love this".
You can't get enough of Bellafit and you want one in every color, or 3 in every color. Most likely though, you have a bunch of friends who also want a Bellafit. Or you have a Retail Store and you have very savvy customers who would adore a Bellafit. Our Bundle rewards are for you guys.
Super important! Why do we need your support, what do we plan to do with that support and how do we plan to get Bellafit into your hands?
Funding will be used to open the tooling for the 3 different models at different sizes, cover the material and manufacturing cost, packaging tooling and manufacturing, managing our suppliers and setting up all the logistics needed to bring our product to your hands.
We started thinking about Bellafit in February 2015, but it wasn't until last year when we met the supremely talented Angie Kim, that we really started to zone in on the design. Bellafit today complements the wearable device, fits a large variety of fitness trackers, is easy to put on and take off and still, remains a truly iconic design.
One year of design exploration, engineering, prototyping, refining later...
And the result is the structural, artistic, sleek and polished design you see today.
Karen Whelan: CEO. 5 years’ experience in online marketing, international shipping and product development, Karen is currently working at a leading technology company based in Luxembourg.
“My favourite part about working on the Bellafit project has been working with this team. They’re totally nuts. One day, I’ll share the outtakes from our videoshoot with Angie, or the screenshots I’ve taken of Carlos' attempts at "bluesteel" on one of our million video calls, or a list of the “that’s what she said” jokes that Julien manages to insert into every single business call. But until that time comes, just see them as superstars in their fields of expertise! They work so hard, they are warm, kind people.”
Carlos Martin: Advisor. Carlos worked in Shenzhen for almost 10 years as a product engineer, and is currently working at PCH Lime Lab in San Francisco. He has almost 20 years of experience of bringing products from design to manufacturing.
¨When my friend Karen told me about her idea I didn´t hesitate to help her bringing her dream product to market. It is great to work with good friends, even when they are a crazy Irish-French couple!"
Julien Morel: Engineering Advisor. Julien has worked as an engineer in France, Italy, China and South America. Julien is our enforcer. His favorite task is hounding our suppliers to make sure they’re on top of their deadlines.
“We had just completed a Trail Run in the hills of Hong Kong and were having a well deserved drink on the terrace of a restaurant when Karen announced her idea for Bellafit. I instantly recognized the unshakable determination of my wife and I knew this project would come to life. Two years later, and Bellafit is about much more than a product. Bellafit speaks to active women who no longer need to worry about compromising their style in order to achieve their fitness goals"
Angie Kim: Chief Designer. Angie has worked for over a decade as an industrial designer, largely at the renowned design consultancy IDEO in San Francisco. She is also an accomplished entrepreneur and founder of AYK. A Kickstarter Campaign.
"They're awesome. What else could I say about co-founders who are incredibly passionate about their product and have been able to bring an idea to life in the past 2 years amidst geographical moves, raising children, big life milestones, and having full time jobs. They are one of the most committed teams I've been graced by and an absolute joy to work with."
Marie Martin: Marie has played an integral role in this project by helping the team to remain focused and prioritize when it wasn't always easy to do so. She has a keen aesthetic eye and provides extremely valuable perspective and critique. She is also a very talented entrepreneur. Watch this space for a super exciting project that Marie has been developing for the past 12 months.
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Risks and challenges
Our team has extensive experience in making products and the logistics of international shipping. There are always challenges but we’ve always managed to overcome them in the past and delivered on our projects and we feel very confident that this experience will allow us to successfully deliver for our Bellafit backers. We have done and will continue to do our best to ensure that our cherished Bellafit backers receive exactly what we’ve promised.
Part of why it took us over two years to get campaign ready is because we were selecting the best partners to work with. We are collaborating with reputable and qualified manufacturing partners with factories ready to start production. We believe that we have set realistic and reasonable estimated delivery dates and as such, we anticipate that it will be a fairly smooth process if our project is funded.
Taxes and charges are not included in the cost of shipping your Bellafit.
The Bellafit is not an official product of Fitbit®, Garmin®, Sony®, Polar® or Xiaomi®.
Fitness Tracker is not included.
Not recommended to wear while exercising or sleeping.Learn about accountability on Kickstarter
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