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Let’s get saucy.
Inspired by our childhoods spent in Amsterdam, we (Dashal, Chan and Ezda) opened BeFries in August 2016 to bring quality, Belgian double-cooked chips to the shores of Brighton & Hove, accompanied by a varied selection of exceptional house-made sauces.
It was really important to us when we launched that we got our sauces just right - of course, they’re half of our business! We spent months trying sauce brand after sauce brand, testing flavour combinations and creating recipes.
One thing we did discover along our journey, however, was that the options for vegan mayonnaise already on shelves was really underwhelming - we felt it really fell short in terms of flavour and consistency.
Seeing a gap in the vegan condiment market for fresh, exciting flavours, we decided to create an extensive menu of house-made sauces. With his cheffing background, Chan came up with the winning recipe for our vegan mayos using aquafaba and lots of fresh ingredients, which have become a firm favourite for both vegans and non-vegans across the city. As of today, we have 22 sauces in-house - 12 of them vegan, all of them tasty.
Though the condiment market grows year on year, there’s still a gap in the market for fresh and full-flavoured sauces - and we want to fill it.
We’ve been selling a selection of our jarred sauces from our chip shop in West Street, Brighton, for over a year now, and the response has been huge. So huge, in fact, that they warrant a whole new business of their own. Our Vegan Basil Mayo, for example, was the only mayo to win two stars (the highest award for any mayonnaise that year) in the most recent Great Taste Awards.
With family at our heart, it’s always been really important to us that we have a strong relationship with our local community. Since we started, we’ve partnered up with some of Brighton’s finest street food outlets to offer our popular snack nights, been part of some really exciting initiatives in the city, and also raised money for local charities. Since opening we have also given away over 2,500 portions of chips to the homeless and rough sleepers of Brighton.
With your support we will be able to purchase three key pieces of equipment enabling us to upscale the production of our sauces and increase volume of sales.
- A large emulsifier which will increase our production by ten fold.
- A dispenser allowing jars to be filled at a much faster rate with more accuracy.
- A labelling machine saving us a huge amount of time from manually labelling as we currently do.
Your support will also help us purchase packaging boxes, jars and labels.
We really hope you’ll join us as we work towards our dream of being the biggest vegan condiment producer in the UK, with our vision to be a global brand.
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Risks and challenges
We’re well aware of the challenges posed to us working within the restaurant sector in Brighton & Hove. As one new outlet opens its doors for the first time, another one seems to close - with those first few years now more crucial than ever.
BeFries is reaching it's 3rd Birthday on the 5th of August 2019, and with each new month that passes we are confident to rise to the challenge of expanding our business and sell our sauces to a wider audience.
Of course, we don’t expect this to be plain sailing. There’s additional planning, design, construction, staffing and sourcing equipment to make time for as we launch BeSaucy, on top of running our chip shop day-to-day. As a family-run establishment, it’s also really important for us to retain our core values, branching out without forgetting the amazing community we’ve come from, and without losing sight of the integral things that make BeFries what it’s always been.
We admit that 30 days to reach £30,000 is an ambitious goal. But we’ve already experienced first hand what this amazing community can do, through our past fundraising efforts for Brighton Dome and other local charities, and we’ve got a bonafide outreach plan with well-timed targeted social posts and email blasts in the works to make sure the right people are hearing about our story.
With support from our regulars, occasional diners and fellow small business owners, plus even more from our family and friends, we have the motivation to deliver what we’re promising and endeavour to always move forward with BeFries.
Even if we stop one step short of world domination - you’ll have helped us get there, and for that we’ll be eternally grateful.
BeAwesome with us.
BeFries xLearn about accountability on Kickstarter
- (30 days)