Project image
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£1,291
pledged of £13,200pledged of £13,200 goal
28
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, March 7 2013 4:35 PM UTC +00:00
Alphabet Media LtdBy Alphabet Media Ltd
First created
Alphabet Media LtdBy Alphabet Media Ltd
First created
£1,291
pledged of £13,200pledged of £13,200 goal
28
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, March 7 2013 4:35 PM UTC +00:00

About

Hi, my name is Paul and I work in the creative industries in London. We often have bad weather here in the UK but when the sun actually shines people want to go and have a drink in the sun NOT the shade! 

We have been developing this concept for a website and mobile app for almost a year now and believe it will provide a quality enhancement to city dwellers summer social lives. Through 'Beer In The Sun' we will provide a website & mobile app that allows people to seamlessly locate the nearest pub or bar that is currently basking in the sunshine at any given time!

We want to solve a problem in cities with some very ambitious data aggregation and provide a slick end tool that benefits the summer social lives of urban workers everywhere…

www.beerinthesun.com will be a gateway to happiness in the summer!

PROBLEM 1 - It's very difficult to find somewhere in crowded cities (like central London or Manhattan) that is not in the shade at 5pm (blame those high rise buildings!) 

PROBLEM 2 - The few places that have anywhere to drink in the sun are always mega busy.

At 1pm this pub was in the sun - Not at 5pm it isn't!
At 1pm this pub was in the sun - Not at 5pm it isn't!


This got me thinking whether it would be possible to map all pubs in any area on an hour by hour basis and create a database of which pubs had any space, and most importantly were in the right position, where you could actually have a beer in the sun. THIS IS A DATA PROJECT....before you ask it is not possible to map using Google Maps - we tried this and the results were really poor.

Starting with London, through a painstaking data aggregation process we are going to map various cities pubs and bars against where the sun is at any given time in the summer months. This will provide a unique website and app that will benefit your summer! 

www.beerinthesun.com

Sounds hard? Well it is and it isn't - we have already mapped Soho & Clerkenwell (in London) so we know the process very well. We can rule out lots of pubs that have no outside space or never get any sun light due to their obvious location (being surrounded by 4 huge high-risers doesnt help!). However, it requires man power and time to walk the streets and map this data each hour - this is why we need your help..

First input your postcode (or on your mobile device it will geolocate)
First input your postcode (or on your mobile device it will geolocate)
Results will be shown on the map
Results will be shown on the map

The Website & App:

We have extensive experience in developing websites & apps for some big clients like Universal Pictures, BBC, 20th Century Fox, The History Channel. Want to see some of our work? Check out our portfolio

As you can see for us this is the easy bit. We have built lots of these before... It will be simple and well designed to ensure the user can easily access the data they want (i.e. where to find a beer in the sun… not be stuck on our website or app!)

What needs to get built:

Content Management System / Native Mobile Apps / Website (HTML5)

All the tech side will be built & managed here in our studios in Clerkenwell, London.

Huge amounts of data are involved!
Huge amounts of data are involved!

The hard part (and by that I mean costly part) about this process isn't necessarily the creation of the website or app, what I'm seeking pledges for is to help with the aggregation of the core data. As the sun moves its position throughout the summer and autumn months we'll need to track every pubs outside space. First we'll start with the rest of central London (as mentioned we have already done Soho & Clerkenwell). If we exceed our target we will map other cities in the UK, New York and beyond… 

We'll need a team of people who can catalogue and document the locations and ensure the data is accurate (we dont want unhappy users!). This is obviously more work than any one person can do so we'll be recruiting temporary workers in the core locations. We'd ideally like to hire anyone who is interested in learning more about data aggregation / mapping and/or the app development process too so they can see where and how the data will be used for the end website and app (Apple iOS & Android).

A team of people are required
A team of people are required

We currently have data covering Soho and Clerkenwell (in London). We have started work on basic layouts, UI designs and app functions but would love pledgers to have input on this kind of thing.

We own the domain names: www.beerinthesun.com & www.beersinthesun.com (in case people want more than one beer!)

We want to create a simple and quality service to city dwellers. We know people will love it and it is our job to ensure the integrity of the data and simplicity of the delivery via the web & app.

We will start with mapping London, then depending on how much is pledged we intend to map New York City, along with other major UK and US cities.

Our main aim is to get this launched by May 2013 so people can enjoy the whole summer with beerinthesun.com

We also intend to make the data available through an API to any 3rd party developers who want to use the info to come up with clever ways for their own apps and websites.

Thanks for looking and we truly appreciate your pledges!

7th February Update!

Thanks to our early pledgers! We truly appreciate your support...

18th February Update!

Video views to date
Video views to date

Risks and challenges

Data Capture - The main challenge to this project is the data capture. Mapping the sun in any city is a tough ask that requires man power and planning. We have already mapped Clerkenwell & Soho (in London) so we know and are ready for this challenge.

Popularity - if the website gets very popular our server costs will rise. We will always keep this service free but may have to seek additional advertising partners to bridge the cost if this 'good' problem happens.

Thanks again for your support

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Support

  1. Select this reward

    Pledge £1 or more About US$ 1.27

    For the price of a packet of crisps you'll get our eternal thanks AND a credit on the website & app to document your support of this innovative project,

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  2. Select this reward

    Pledge £5 or more About US$ 6

    For the same price as a pint (in a fancy pub!) you'll get the above rewards + you'll get periodic updated emails on the project and a personal email from me.

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    7 backers
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  3. Select this reward

    Pledge £30 or more About US$ 38

    For the price of a good night out (!) you'll get the above rewards + you'll get early access to the beerinthesun app and website and a special limited edition beerinthesun.com beer coaster.

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  4. Select this reward

    Pledge £75 or more About US$ 95

    For the price of an awesome night out you'll get the above rewards + an exclusive beerinthesun.com t-shirt to show off to your mates!

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  5. Select this reward

    Pledge £200 or more About US$ 254

    For the price of an unforgettable night out you'll get the above rewards + we'll reserve you a spot in the sunshine (weather permitting) on any date at any pub of your choice in London. You will be the most popular man in your office / group when you rock up at your favourite pub in the sun and there is a table with your name on it!

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  6. Select this reward

    Pledge £500 or more About US$ 637

    You'll get the above rewards + you can have a rotating BANNER AD on the website and app for 4 months (i.e. this summer). This will allow you to directly participate in the success of the website & app. We will also tweet & FB our personal thanks to you (with a link to your company / website)

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  7. Select this reward

    Pledge £1,000 or more About US$ 1,271

    You'll get the above rewards + you can have a fixed BANNER AD on the website and app for 4 months (i.e. this summer). This will allow you to directly participate in the success of the website & app. We will also tweet & FB our personal thanks to you (with a link to your company / website)

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  8. Select this reward

    Pledge £5,000 or more About US$ 6,357

    You will be the official sponsor of the website & app for 2013. The sponsor will get a permanent fixed banner ad on the site and a logo on the mobile app start up sequence. This will buy you significant exposure and directly participate in the success of the website & app. We will also tweet & FB our personal thanks to you (with a link to your company / website)

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Funding period

- (30 days)