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Dramatically enhance your pumping experience with Perfect Latch, a stretchy and soft nipple cushion that works with any breast pump.
Dramatically enhance your pumping experience with Perfect Latch, a stretchy and soft nipple cushion that works with any breast pump.
Dramatically enhance your pumping experience with Perfect Latch, a stretchy and soft nipple cushion that works with any breast pump.
291 backers pledged $26,441 to help bring this project to life.

About this project

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Perfect Latch - Give Your Breast Pump a Makeover!

$26,441

291

Link to website:  BeauGen.com

At BeauGen, we are committed to bringing mom-inspired innovation to life.

That's why we spent several months collaborating with hundreds of moms to discover solutions for a more comfortable breast pumping experience.  

We're super excited to announce that we've created a product that will forever improve the way moms feel during each pumping session.  

Now all we need is your help to bring this product to life.  

It's called Perfect Latch, a breast pump accessory that is designed to gently conform to the mom's nipple and areola while fitting into any breast pump shield.

Yes!  It works with any breast pump breast shield.
Yes! It works with any breast pump breast shield.

Once in place, the pumping mom will notice how Perfect Latch cushions their nipple and areola, stretches along with their skin, and acts as a friction barrier. 

We sent our prototypes to our lovely mom testers all around the country to better understand and solve for their needs.  

Perfect Latch prototypes were shipped from coast-to-coast!
Perfect Latch prototypes were shipped from coast-to-coast!

What we ended up with was a mom-tested and mom-approved solution. 

With Perfect Latch, breast pumping can be really, truly comfortable. 

It’s a teeny-tiny luxury that will make every pumping mom feel like a queen - because she deserves it! 

Why We Need Your Support

As crowdfunding may be new to most of you, we'd like to briefly explain how it works:  

  • IDEA: Projects on Kickstarter begin with a creative idea, concept and/or prototype that a talented team wants to turn into a real product if they can raise enough money, or funding.  
  • FUNDING: Before the team can start to produce the product, they determine how much they need in funding from the crowd to create the product in a professional manner (e.g. manufacturing).  
  • CROWD: Through Kickstarter, the team is able to attract a crowd of small-scale investors/backers (such as yourself) to help fund the project in exchange for a reward
  • REWARD:  In exchange for investors' monetary contributions, the team provides either non-product or product based rewards.  The most common reward is the new product itself.  That is, only if the project reaches is funding goal.
  • GOAL:  Each crowdfunding campaign on Kickstarter is an all-or-nothing effort.  Only if project teams reach or exceed their funding goal (in our case, $25,000) will the investors/backers be charged, project team receive funding, and rewards be delivered.

Production and Delivery Timeline

Once we reach or exceed our funding goal, the timeline for producing and delivering Perfect Latch is as follows:

  • December 11, 2015 - Yay!  Successfully Funded on Kickstarter!
  • December 30, 2015 - All "Digital Hug" Rewards Delivered
  • January 15, 2016 - Injection Mold Tooling Complete
  • January 29, 2016 - Tooling Setup and Initial Test Runs
  • February 15, 2016 - Commence First Production Run
  • February 29, 2016 - Complete First Production Run
  • March 15, 2016 - Quality Assurance and Adjustments Complete
  • March 25, 2016 - Commence Delivery for VIP Rewards First
  • April 29, 2016 - Commence Delivery for all other Rewards
  • May 31, 2016 - All Rewards Delivered!

Special Thanks  

We would like to thank all of our wonderful Mommy Innovation group testers for all your ideas, feedback, and middle of the night discussions over the past several months.  There are too many of you to list here but you all know who you are! 

Last but not least, thank you Carlos for all the blood, sweat, and tears that you literally shed while helping us to bring the many Perfect Latch prototypes to life.  We couldn't have made it this far without you!

Thank you for helping us to make Perfect Latch a reality for all those deserving moms out there!
Thank you for helping us to make Perfect Latch a reality for all those deserving moms out there!

What are you waiting for? Say YES to comfort and a better breast pumping experience by backing our Perfect Latch campaign today!

Note:  Check out the Frequently Asked Questions (FAQ) section below and don't hesitate to use the Contact me link above for any additional questions.

Risks and challenges

We have worked closely with expert manufacturing and design teams to complete the prototyping and testing phases of our project over the past several months. As a result, we now have the final design for the injection mold for Perfect Latch. Still, we recognize there are always risks involved with taking an idea from the prototype stage into the production stage.

MANUFACTURING: Creating robust and accurate tooling to manufacture any product requires expert knowledge to get it right. On average, it could take up to 6 weeks lead time to create the hardened steel molds for a product like Perfect Latch and this is where delays could occur. To minimize that possibility we've selected tooling manufacturers with a track record for prompt quality. Also, Perfect Latch is a single piece of material with an adhesive layer. By designing out all moving parts and the add-on pieces from our earlier prototypes, we've simplified the manufacturing process which will help to lower the defect rate and speed up our quality assurance process.

PRODUCT ADJUSTMENTS: While Perfect Latch is a relatively simple product (no electronics or moving parts) minor adjustments may still be required to improve the final product. A first sample run will ensure that we get the process right before our full scale production run. We will provide updates as we reach the first sample stage to let you know why the adjustments are being made (if any) and to confirm that we are still on track for timely delivery of the backer rewards.

FULFILLMENT: Anybody who has ever had to wait longer than expected for a package to arrive knows that fulfillment can be a challenge in addition to production. Delays typically are caused by: a supplier is delayed, the manufacturing tooling requires repair, or a shipment gets lost in the mail. To minimize these types of delays we have identified back-up suppliers for the TPE material and backup manufacturers in case volume spikes over our forecast or in case of natural disaster.

Rest assured we will be working with manufacturers who have years of experience delivering high quality products in larger volumes than our maximum predicted demand for Perfect Latch.

Any pledge amount brings us one step closer to our goal. Help us make the Perfect Latch a reality for all those deserving moms out there by choosing a reward that best suits your needs, and by helping us to spread the word by sharing our Kickstarter page with your friends, family, and broader network.

As always, we THANK YOU for time, attention, and support!

Learn about accountability on Kickstarter

FAQ

  • No, unfortunately we cannot send what we have not yet produced. If we reach or exceed our funding goal ($25,000), you will be charged on Dec 11th for the exact amount you have pledged, and we will then receive the total funds. With the funds, we will start manufacturing Perfect Latch and keep you updated on our progress. The timeline above is just an estimate, but we will do everything in our powers to meet or even beat the deadlines as shown!

    Last updated:
  • Perfect Latch will be packaged as a set of two nipple cushions. It's just like buying a pair of shoes. The only difference is that each nipple cushion is identical, so there is no difference between left side vs. right side.

    Last updated:
  • Absolutely! We quickly discovered a solution early on in our prototyping and testing process, but that required us to make a specific nipple cushion for each pump brand, and a specific diameter to fit each flange size. We knew we had to modify our design to fit virtually every pump brand and all standard flange sizes in order to help as many pumping moms as possible. Needless to say we were ecstatic when we nailed down our final Perfect Latch design, a truly one size fits all solution!

    Last updated:
  • Yes, but not to a point where it will constrict the milk flow by causing unnecessary nipple compression to occur based on our test results. As the tunnel portion of Perfect Latch is stretched under the vacuum pressure it will get thinner as it is super soft and stretchy. Once the vacuum pressure is shut off and Perfect Latch is removed the tunnel portion will return to its original shape and thickness.

    Last updated:
  • Just like any pump part you use today, we recommend washing Perfect Latch after each use. This will include removing Perfect Latch from the flange, and using a gentle hand soap or dish detergent (e.g. eco-friendly, biodegradable brand) to extend the lifespan of the product. Also, we do not recommend subjecting Perfect Latch to temperature extremes (e.g. freezing, boiling or steaming) to ensure Perfect Latch stays super soft and stretchy.

    Last updated:

Support this project

  1. Select this reward

    Pledge $10 or more About $10

    ADVOCATE (0 PAIRS): Select this reward to help us donate Perfect Latch to hospitals, milk banks, and lactation support groups. In return you will receive a personalized "digital hug" for being so awesome!

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    35 backers
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  2. Reward no longer available

    Pledge $20 or more About $20

    EARLY BIRD SPECIAL (1 PAIR): Hurry! Select this amazing deal for one pair of Perfect Latch before they're all gone. Retail value for one pair is $30, so enjoy the $10 savings. You earned it!

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    Ships to Only United States
    Reward no longer available 50 backers
    $
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  3. Select this reward

    Pledge $25 or more About $25

    ONE FOR MY BABY (1 PAIR): Select this reward if you or someone you care about is a part time pumper, a cost-conscious pumper, or in need of a one-of-a-kind baby shower gift.

    Save up to $5 off the retail value for one pair of Perfect Latch or increase your pledge to also take part in the ADVOCATE reward above

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    Ships to Only United States
    36 backers
    $
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  4. Select this reward

    Pledge $30 or more About $30

    IN THE VIP (1 PAIR): Select this reward if you or someone you care about has less than 6 months remaining in the pumping journey or just want to be one of the first to receive Perfect Latch when we are ready to ship the first batch.

    You get one pair at retail value but will be among the first to receive Perfect Latch. Increase your pledge to also take part in the ADVOCATE reward above

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    Ships to Only United States
    Limited 80 backers
    $
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  5. Select this reward

    Pledge $50 or more About $50

    DOUBLE THE FUN (2 PAIRS): Select this reward if you or someone you care about leaves a set of breast shields at the office, or use multiple breast shields at home.

    Save up to $10 off of the retail value for two pairs of Perfect Latch or increase your pledge to also take part in the ADVOCATE reward above

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    Ships to Anywhere in the world
    26 backers
    $
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  6. Select this reward

    Pledge $75 or more About $75

    THREE'S COMPANY (3 PAIRS): Select this reward if you just don't have the time to wash pump parts more than once a day. Also a great option for multiple baby shower gifts.

    Save up to $15 off of the retail value for three pairs of Perfect Latch or increase your pledge to also take part in the ADVOCATE reward above

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    Ships to Anywhere in the world
    4 backers
    $
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  7. Select this reward

    Pledge $100 or more About $100

    FOUR OF A KIND (4 PAIRS): Select this reward if you or someone you care about uses multiple breast pump and breast shield brands.

    Save up to $20 off of the retail value for four pairs of Perfect Latch or increase your pledge to also take part in the ADVOCATE reward above

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    Ships to Anywhere in the world
    11 backers
    $
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  8. Select this reward

    Pledge $125 or more About $125

    FIVE STAR (5 PAIRS): Select this reward if you or someone you care about could use some extra comfort for the many and long daily pump sessions. You or they most likely fill deep freezers like a champ and donate the extra supply to those in need. We salute you for being or supporting a true pump star!

    Save up to $25 off of the retail value for five pairs of Perfect Latch and you automatically qualify for the ADVOCATE reward above

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    Ships to Anywhere in the world
    11 backers
    $
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  9. Select this reward

    Pledge $300 or more About $300

    SMALL EXPO ADVOCATE: Select this reward to help us feature in a small local expo.

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    3 backers
    $
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  10. Select this reward

    Pledge $3,000 or more About $3,000

    LARGE EXPO ADVOCATE: Select this reward to help us feature at a large national expo.

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    2 backers
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Funding period

- (30 days)