Happy, Probably proudly presents: Fetagetaboutit: A Revolutionary Plant-Based, Minimal Waste Cookbook. This is a cookbook created by the infamous Beatmaster Bobby Slay with over 50 recipes, all plant-based and focused on limiting waste. Several diversions throughout the book will showcase topics like waste reduction, smart grocery shopping, and story bits telling a cohesive story with beginning, middle, and end about Bobby Slay and how he met the team.
- 50 Accessible recipes with efficient grocery shopping in mind
- Recipe playlists build on each other to minimize waste and maximize yummy potential
- Punchy writing to keep you interested in cooking new things
- *Beatmaster Approved* song pairings with every meal
- Material on how to cook smarter and leave less of an environmental impact
- Professionally done photography and page designs
- A full "Life and Times" of the Chef Bobby
- Feel as cool as a Beatmaster
Reducing food waste (#3) and eating a plant-rich diet (#4) are ranked in the top 5 solutions to climate change on Project Drawdown, with the top 2 solutions focused on infrastructure and policy rather than individual action.
Wasting food is more than a smelly avocado at the back of the fridge! Wasted food contributes to:
- Lost resources from growing and transporting food
- An increase in greenhouse gas emissions from food transport, methane emissions from landfills, and emissions from incineration
- Wasted money and time on behalf of the consumer (you and me)!
Our cookbook will not only aim to prevent wasted food with tips and tricks on grocery shopping and using and storing produce, it will also give advice for reducing plastic and packaging waste and how to effectively use food scraps in composting or recipes.
A plant-based diet means you only eat plants and no meat, diary, or other animal products. This diet is commonly referred to as vegan!
A well-rounded, varied plant-based diet is sustainable for your health and can help reduce/reverse the effects of food-related diseases. Emerging scientific studies are increasingly linking the benefits of adopting a more plant-centric lifestyle to reductions in cardiovascular illness, diabetes, and cancer.
We want to show you that plants are cool, and that you can live healthier by eating your veggies. However, the healthiest diet is one that you can sustain and turn into a lifestyle. Even if you aren't fully vegan, this cookbook can help introduce more vegetables and variety into your diet!
The most illustrious meat-eaters can still enjoy a meatless Monday every now and then. ;)
The cookbook has been in full production since December 2018, while the idea has been formulated and tweaked since October 2018. We have settled into a good rotation and have completed around 30% of the cookbook at the moment.
For any particular cooking session our workload is as follows:
Step 1: The three chefs meet to discuss what recipes will be done in the upcoming cooking session
Step 2: Recipe ingredients are gathered, props for the photoshoot obtained
Step 3: A "Cooking Session" day, usually several hours, cooking multiple recipes followed by lengthy photoshoots
Step 4: Photos are edited and prepared
Step 5: Recipes are written by Beatmaster Bobby Slay
Step 6: The graphic design is put together for each recipe
We've all wanted to get into this space, whether it's food photography or developing a cookbook. Alone, we couldn't pull it off. Together, we can. That doesn't change the fact that are all still working full-time and covering living expenses with no money to truly invest into a project like this.
We got this far on our own but the project will continue to get more expensive. We need help to finish it. Here is what we're looking at:
- $1,900 for physical publication of the cookbook
- $900 for the creation of a fixed-layout eBook
- $400 for photo props for the remainder of the cookbook
- $300 for reimbursements for 50% of the food purchases required on photo-shoot days
- $750 payment for filming and editing of video to video creator
- $250 for purchasing graphic design software specific to the cookbook
- ~$200-250 for creation of backer bonuses
- $250 for Kickstarter fees
To keep the pages varied for the remaining 30+ recipes, we need set dressing. We need tablecloths, plates, fun props to make the pictures pop. A thrift store run will solve this problem -- keeping donated items cycling. Afterwards, we will split items up we want to keep and donate the rest back.
A lot of these costs are one-time payments during the initial publication cost. As more backers reserve copies of the cookbook, these initial cost margins become smaller and smaller and we can use the extra money to invest back into some fun ideas for the cookbook.
As a backer, you can expect to be treated to some really special behind-the-scenes updates. See up to date photos of new recipes and even participate in backer-wide votes to determine some names and song pairings!
- $6,000 - Early access for all backers to 5 recipes digitally, rendered as "final" versions
- $7,500 - More Bobby: 5 new recipes, more stories and educational material (roughly an additional 15 pages of the goods)
- $10,000 - Hard-Cover option with the ability for backers at the $50(+) pledge to opt for a hardcover should this be met
Risks and challenges
This is a big project. A cooking photoshoot day consists of usually 5-6 recipes and take an entire day. The photo editing and page creation is time consuming. Finding time for all of us to get together to have the photoshoot days takes flexibility. We have done 30% of the cookbook currently, all completely volunteer and out-of-pocket. The funding lets us take that stress away and tackle the rest of the book without worrying about our financial health.
One of our chefs, Kae, will be moving away in July. We plan to have wrapped on their recipes in the cookbook by then.Learn about accountability on Kickstarter
- (30 days)