DKK 11,036
pledged of 35 000 DKK pledged of 35 000 DKK goal
64
backers
50hours to go

All or nothing. This project will only be funded if it reaches its goal by Fri, December 14 2018 8:31 AM UTC +00:00.

Beasts of Burden IVSBy Beasts of Burden IVS
First created
Beasts of Burden IVSBy Beasts of Burden IVS
First created
DKK 11,036
pledged of 35 000 DKK pledged of 35 000 DKK goal
64
backers
50hours to go

All or nothing. This project will only be funded if it reaches its goal by Fri, December 14 2018 8:31 AM UTC +00:00.

About

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Ever tried lying in bed late at night with sweaty palms or pounding heart, pondering the pressures of life?

Then you've most likely experienced the symptoms of stress first hand... Maybe you tried meditating - or one of the great stress apps out there - but found it hard to integrate into your busy day?


Beasts of Burden - bob - is a game-driven approach to establishing better habits, overcoming stress, and increasing well-being.

The game is based on 30 years of research into stress management, and provides bite-sized and fun activities proven to build a resilient mindset. All delivered by a powerful A.I. within one delightful app.

 
A game based approach to developing resilience

When first entering the game you are greeted by your inner-voice (in fact an A.i.) which acts as your guide and mentor on your journey. It explains that it has “captured a beast draining your energy”, and begins providing you with challenges matching your needs and choices.

By completing activities in the real world, you release pressure from your virtual beast - taming and transforming it over time. Making it simple and fun to train a mindset resilient to stress.

Find it hard to meditate or follow training programs?
Find it hard to meditate or follow training programs?


Inspiration for style

We are creating an experience, that feels unlike a tedious training routine nor dutiful mindfulness app, while still reaping the obvious benefits of these. 

For the overall experience, we are very inspired by the meditative mood of game Monument Valley and meditation app Pause. (developed by our friends at ustwo

Playfully develop a resilient mindset
Playfully develop a resilient mindset

For the built-in A.i., we like to think of it as a mix between the inquisitive fairies of Zelda and the philosophical ‘little prince’ of Antoine de Saint-Exupéry's novel of 1943.

And not least, our ‘beasts of burden’ draws on the characteristics of Hayao Miyazaki adorable characters, the soul of 'Where the Wild Things Are', mixed with a modern love for Nicolai Howalt’s vivid imagery.

Inspired by a delightful world of childhood magic and modern design
Inspired by a delightful world of childhood magic and modern design


How does it actually work?

Our approach builds on Dr. Derek Roger’s research and Challenge of Change Resilience Training™ model for creating a 'resilient mindset' developed through his company the Work Skills Centre™. That in just the recent three years, has trained over 17k people globally in this approach. 

His research shows:
"That ongoing thoughts about worry and negative emotions (rumination) have the effect of keeping our mind and body in a state of high alertness. This maintains high levels of adrenaline and cortisol in our bodies, that over time leads to wear and tear on our cardiovascular and immune systems... by calming our thoughts we can avoid the negative effects of turning pressure into stress in our lives" 

Identify and tame pressure through playful challenges
Identify and tame pressure through playful challenges


Playing through the experience, you will learn to identify behavior creating unnecessary pressure in your life, and develop new habits and skills leading to a resilient mindset.

For some, this requires building more 'structure in life', others strengthening 'social connections', yet others to practice being in the moment (mindfulness) ...

United by our passion for making the world a less pressured place
United by our passion for making the world a less pressured place


Our passionate team

Toke started the project in early 2017, with the ambition of creating a beautiful and playful experience allowing people to discover hidden pressures in their life and develop healthier habits. Pressure he himself was unaware of, and that lead to a stress breakdown summer 2008. (Read his story here) A year later, we are today a handful of people united by a desire to create a happier and mentally balanced life for our friends, families, and colleagues across the globe.

Jeppe: Our Unity code wizard, who in his day job happens to program factory robots and by night fly drones for the film industry.

Toke: Our wholehearted producer, who brings a deep passion for crafting magical experience that transform people. At other times he’s seen training Pokemon with his two sons, or taking an icy swim.

Niels: Our poetic minstrel, brings a Ph.D. in ‘procedural audio for computer games’ and a love for foley recordings and live performance. Mostly found in the games industry or managing his record label Jenka Music.

Lisa: Our visual master, seeks pixel perfection and user satisfaction. She’s into designing neurofeedback games, at other times seen VJ'ing in the local Copenhagen nightlife.

Dr. Derek Roger: Our inspiration, having dedicated his life to research and neuroscience - and today a leading expert on resilience and stress management.


Special Thanks: To everyone who has or is currently assisting in the development of bob. We look forward to your continued support - this includes you as Kickstarter!

From early sketches to first prototypes in unity
From early sketches to first prototypes in unity


Why Kickstarter?

Beast of Burden is a passion project built in our spare time over the recent 16 months.  We are calling out for your support to help us achieve our dream of putting this game into the hands of millions of people across the globe. People in need of developing a resilient mindset towards stress. 

As a team, we have firsthand experience with the effects of stress and are knowledgeable about applying game mechanics to identifying and developing behaviors that lead to less pressure in life. 

That said, we need you as a community to input, critique and support our efforts to ensure real-world impact. 


Your financial support will go directly to bringing your pocket-sized beast to life through rich animations and a wide range of emotions. As this will require the help of an external animator and developer specialized in procedurally generated graphics and animation. 

Any additional funding will be spent on expanding the app, aiming to tame additional behavior types (ex. the Worry beast or Bulldozer beast) together with matching challenges.


Funding goal

35k dkk Evolver bob (~5.5k USD)
Fully funded iOS experience coming to an app store near you January 2019. Supported by procedurally generated beasts, that change behavior and appearances to reflect your ongoing progress in building a resilient mindset towards stress.


Stretch goals

We have great ambitions for bob, and any additional support will accelerate us towards these goals:

65k dkk Moody bob (~10k USD)
Fully implemented Android version. Includes a wider range of beast emotions supported by animation, interaction, and audio.

More to come...

We will work with you to decide which stretch goals we should pursue!
We will work with you to decide which stretch goals we should pursue!



Help us by sharing Beasts of Burden with your friends!

Know somebody who would be as excited about Beasts of Burden as you are? Share our campaign with them through the "share" buttons below.  Sharing is truly caring! 👇

You can find our press-pack right here.

                 

What's unique about beasts of burden?

Changing habits is close to impossible, unless we put the fun back into learning new skills:

  • Adopt, tame and transform a 'beast' representing pressure in your life
  • Tame ‘beast’ behavior known to create pressure
  • Learn to identify and manage pressure IRL through fun and bite-sized activities built on proven methods
  • Train activities that adapt to your progress powered by an A.I.
  • Build a resilient mindset in 6 key areas

Risks and challenges

As a team, we have consistently been working towards delivering the bob-app as a side-project for a period of 16 months. Along the way, we have been testing and iterating training activities, interactions, and content with our early test group. This will be core to our further development, as it ensures an engaging and lovable experience with real impact.

Our iOS mobile version is today 90% complete, including content and mechanics to tame three core types of beast behavior. Your backing will help bring our vision 100% to life, including final polish and an Android version of the app. To achieve this, we will draw on the expertise of two freelancers whom we have worked with on work for hire projects.

Backing will allow the team to focus efforts on purely delivering a playful, transformative and delightful experience.

Should we exceed our funding goals (fingers crossed), then it is our desire to expand the game with challenges that help tame three additional beast behavior types, add more moods and interaction to beasts, bring challenge cards to life through music, animation, and voiceovers.

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Support

  1. Make a pledge without a reward

    DKK
    About $8
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  2. Select this reward

    Pledge DKK 10 or more About US$ 2

    bob's secret angel

    Heartfelt thanks for helping bob. Every tiny bit will help us realize our beautiful app.

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    1 backer
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    About US$ 2
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  3. Select this reward

    Pledge DKK 35 or more About US$ 5

    early-bob (limited early bird)

    Kickoff 2019 on a playful note building healthy habits, starting with 3 months free access.

    Includes:
    • 3 month free subscription (IOS or Android)
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    Limited (15 left of 25) 10 backers
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    About US$ 5
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  4. Select this reward

    Pledge DKK 65 or more About US$ 10

    mobile bob

    5 months of free access, and limited edition bob wallpaper for your mobile devices.

    Includes:
    • 5 months free subscription (IOS or Android)
    • mobile bob wallpaper
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    10 backers
    DKK
    About US$ 10
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  5. Select this reward

    Pledge DKK 150 or more About US$ 23

    bob beta queen

    Get early access to follow the development process of the game. Help decide on the bob experience with access to our user forum. Enjoy limited bob digital wallpaper, and get 12 months free subscription when live.

    Includes:
    • 12 months free subscription (IOS or Android)
    • early access to app
    • decide on the bob experience as member of our beta community
    • mobile bob wallpaper
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    Limited (13 left of 50) 37 backers
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    About US$ 23
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  6. Select this reward

    Pledge DKK 450 or more About US$ 68

    "what's your bob?" T-shirt

    Get the limited bob t-shirt that is guaranteed to strike up friendly conversations while you help decide on the bob experience. Includes 12 months free subscription when we go live.

    Includes:
    • "what's your bob?" t-shirt
    • 12 months free subscription (IOS or Android)
    • early access to app
    • decide on the bob experience as member of our beta community
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    Ships to Anywhere in the world
    Limited (18 left of 20) 2 backers
    DKK
    About US$ 68
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  7. Select this reward

    Pledge DKK 1,150 or more About US$ 175

    bob for life

    Lifetime free subscription to bob, giving you access to all future content and playful bob activities coming down the line. Comes with the bob-themed notebook for organizing your thoughts. From here on in bob is all yours.

    Includes:
    • lifetime bob subscription (IOS or Android)
    • bob themed notebook (leather)
    • early access to app
    • decide on the bob experience as member of our beta community
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    2 backers
    DKK
    About US$ 175
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  8. Select this reward

    Pledge DKK 1,350 or more About US$ 206

    * inspiration bob (1-50 participants)

    Get inspired to build experiences that transform people.

    An interactive and inspirational webinar by Toke lifting the lid on developing bob. Taking you through his personal story of creating a mental wellbeing tool - from early Startup idea to game-driven app.

    Diving into research and gaming inspiration, key insights, mental models, game loops, key design principles, structuring and simplifying challenges, ethical dilemmas of upping engagement and retention, prototyping, user testing and much much more…

    You get to ask all the questions you might have!

    Includes a 3-month subscription to the bob app for 15 people.

    Includes:
    • Behind the scenes inspirational webinar
    • 15× 3 month free subscription (IOS or Android)
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    Limited (5 left of 5) 0 backers
    DKK
    About US$ 206
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  9. Select this reward

    Pledge DKK 2,450 or more About US$ 373

    * work resilience bob (2-50 people)

    Raise awareness about stress and introduce simple resilience tools at your workplace.

    A 45-90 min interactive session introducing everyday practical tools for understanding and building a stress-resilient workplace by Toke at your workplace.

    Participants will learn about the physiological effects of pressure on our mind and body, and practice everyday tools for identifying and managing pressure that can lead to stress over time. All participants are given 3 months free access to the bob app.

    (excludes related travel costs)

    Includes:
    • Session on everyday tools for building a resilient workplace
    • 25× 3 month free subscription (IOS or Android)
    • your name in the credits
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    Estimated delivery
    Limited (5 left of 5) 0 backers
    DKK
    About US$ 373
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  10. Select this reward

    Pledge DKK 7,500 or more About US$ 1,142

    * training bob (1-12 participants)

    As a team learn to build your own game driven apps.

    A full-day hands-on masterclass run by Toke at your studio/office. Taking your team through the process of designing your very own game-driven app.

    Includes design of the on-boarding flow and identifying engagement triggers, prototyping core game loops, outlining experience principles, defining motivators and user goals to drive progression and retention inspired by the gaming world.

    (excludes related travel costs)

    Includes:
    • 1 day training workshop
    • your name in the credits
    • 12× 12 months free subscription (IOS or Android)
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    Estimated delivery
    Limited (5 left of 5) 0 backers
    DKK
    About US$ 1,142
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  11. Select this reward

    Pledge DKK 10,000 or more About US$ 1,523

    karma bob

    This is for the very few, purely wanting to make the world a bob better. Get special mentioned in the app credits. ('for helping make the world less pressured')

    Includes:
    • lifetime bob subscription (IOS or Android)
    • get special mention in the app credits
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    Limited (10 left of 10) 0 backers
    DKK
    About US$ 1,523
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  12. Select this reward

    Pledge DKK 15,000 or more About US$ 2,276

    power of bob

    Decide on 1x type of pressure (within lore) that the game should address. Work with our team remotely to develop challenges for taming it. Receive a bunch of bob goodness.

    Includes:
    • decide on 1x pressure-type for the game
    • your name in the credits
    • lifetime bob subscription (IOS or Android)
    • bob themed notebook (leather)
    • "what's your bob?" t-shirt
    • early access to app
    • decide on the bob experience as member of our beta community
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    Ships to Anywhere in the world
    Limited (5 left of 5) 0 backers
    DKK
    About US$ 2,276
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  13. Select this reward

    Pledge DKK 45,000 or more About US$ 6,828

    muse of bob

    We'll fly you to Copenhagen to spend a weekend with our cosy team. Here you'll get to choose and design 1x additional beast type (within lore) for the app. Special mention in the app credits and bob will shower you with all the things above.

    Includes:
    • choose and design an additional beast for the app (within lore)
    • get special mention in the app credits
    • lifetime bob subscription (IOS or Android)
    • bob themed notebook (leather)
    • "what's your bob?" t-shirt
    • early access to app
    • handcrafted & signed sketch of bob
    • decide on the bob experience as member of our beta community
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (3 left of 3) 0 backers
    DKK
    About US$ 6,828
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