Project image
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$10,413
pledged of 36.000 $pledged of 36.000 $ goal
49
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, May 19 2016 11:24 AM UTC +00:00
Being ApparelBy Being Apparel
First created
Being ApparelBy Being Apparel
First created
$10,413
pledged of 36.000 $pledged of 36.000 $ goal
49
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, May 19 2016 11:24 AM UTC +00:00

About

The daily routine for a busy modern woman is hectic. I know first-hand, keeping fit, running a business and being mum to a 6 year old keeps me moving all day long and changing outfits frequently to always look my best.

I designed Being Apparel to make the daily routine easier for woman who have busy lifestyles, women who love the comfort and versatility of their yoga pants, but need to elevate their look throughout the day. I wanted ethically sourced and produced garments made from luxurious fabrics that I could mix and match as I moved from one activity to another.

I wanted a simpler wardrobe that made it easy for me to look a feel great with minimal effort. I also wanted quality that lasts, not throw away fast fashion.

I couldn’t find a clothing line that delivered all of these features, so I created one.

With Love

Shonagh Speirs, founder Being Apparel.

Our signature 3 layers form the foundation of a modern wardrobe with over 148 separate outfits possible.

Step 1. Pick a Reward, we recommend Reward 10 the mix and match option.

Step 2: Complete the Pledge for your selected Reward

Step 3. Our manufacturing team start production and we ship you our great products

Step 4. You look and feel amazing all day long.

NOTE. When our funding goal is met we'll send you a follow up survey where you can indicate the garments and sizes you would like to receive. If you have selected a Reward that has an option of 2 or more garments to choose from i.e. a v-neck dress or a round neck dress you will be able to tell us which you want via the survey.

Our collection uses 3 different types of garment fit - Stretch, Oversized & Relaxed.

Active wear must be form fitting for comfort and practicality and is seamlessly produced with elastane to allow for Stretch.

An Oversized fit describes garments that are designed to be worn bigger, they are very loose and move beautifully. For a neater fit you can order a smaller size.

A Relaxed fit describes garments that are cut to be slightly loose. Relaxed garments have functional details, like drawstrings and belts so that you can alter the fit to suit your style.

The model used in our look book shots (the wonderful Valen Custer) is 5'9 and wears a size S.

Note: When you receive your garments if the size is not quite right for you we will change it for another size without delay, swap it for another garment of equal value if stock levels permit, our you can return the item for a refund.

Note: our retail price list and the prices shown in Rewards images are shown in USD.

We believe in crafting great products that last.

All design, pattern cutting, and initial sampling is done in the studio to ensure our signature style. We use time-honored couture pattern cutting practices, designing, and cutting three-dimensionally on the stand, rather than flat on the table, and never in a sterile computer package, detached from the female form. Our dedication to the design process ensures our garments provide the perfect proportions, drape, and silhouette.

Being Apparel is not a slave to fleeting fashion trends. Our collections are a-seasonal, our pieces don't age, and our basics form the foundation of a modern wardrobe.

We design each garment to stand out on its own, but also to complement others in the collection when combined in our three signature layers; our garments need to be as adaptable as our customers' lives are.

We source the very best ethically and responsibly produced fabrics, and provide a luxurious long-lasting product, while being respectful to the environment and embracing slow fashion values.

Bamboo, organic cotton, and tencel are eco-friendly super fabrics that form the mainstay of our collections. They are luxurious to touch, strong, and versatile.

Bamboo fiber is an amazing fabric that, when blended with viscose and cotton to give structure, has unparalleled advantages, including strength, versatility, thermal regulation, and luxurious softness.

Tencel is well known for its outstanding physical characteristics – silky softness and luxurious drape. It is perfectly smooth, with depth of colour, and excellent moisture absorbency. It is naturally hygienic, and it inhibits the growth of bacteria.

Typical material compositions of our garments are:

  • 74% Organic Cotton; 22% Polyamide; 4% Elastane
  • 100% Tencel
  • 70% Bamboo Viscose 30% Organic Cotton
  • 100% Cotton

Risks and challenges

Our co-founders have over 30 years of combined experience working in fashion and product development and Being Apparel has been 2 years in the making.

We have already worked through the typical challenges associated with an apparel project including finding great suppliers and manufacturing partners; our supply chain and manufacturing in Europe and the U.S.A. is ready to go. Our packaging and shipping partners are standing by.

The biggest challenge we face is keeping the cost of our product competitive. High Street fast fashion order hundreds of thousands of units to keep costs down but we don’t want to go down the path of mass produced fast fashion, we believe in craftsmanship and slow fashion principles that benefit the customer and the supply chain.

To bring Being Apparel to life it’s important to get early pre-orders for this debut collection from people like you who are willing to order products online and stay connected with a brand they believe in.

We also need your help to spread the word about our versatile and responsibly made products.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    JOIN TEAM BEING

    Pledge any amount to help bring Being Apparel to life. We are humbled by your support; to show our thanks we’ll send you a personalized thank you note and list you as a founding backer on our website for all time!

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  2. Select this reward

    Pledge $50 or more About $50

    REWARD 10 - A La Carte - Any Combination

    Choose any number of items to create your own person look.

    Use the Kickstarter Prices shown below in the "FIT, SIZES & PRICING" section to calculate the total cost of your items and adjust the pledge amount to match.

    NOTE: MINIMUM PLEDGE $50

    Number of Items: That's up to you !

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  3. Select this reward

    Pledge $109 or more About $109

    REWARD 6 - Essential Soft Drapes

    1 x Seamless high waist legging
    1 x Seamless racer back OR seamless strappy top.

    Number of Items: 2

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  4. Select this reward

    Pledge $121 or more About $121

    REWARD 1 - Essential Active Wear

    1 x Seamless high waist legging
    1 x Seamless racer back OR seamless strappy top.

    Number of Items: 2

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  5. Select this reward

    Pledge $134 or more About $134

    REWARD 4 - Relaxed Active

    1 x Seamless racer back OR seamless strappy top
    1 x Fishermans Trousers

    Number of Items: 2

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  6. Select this reward

    Pledge $201 or more About $201

    REWARD 2 - Essential Layers

    1 x Seamless high waist legging
    1 x Seamless racer back OR seamless strappy top.
    1 x Long Sleeved V-Neck Dress OR Short Sleeved Round Neck Dress

    Number of Items: 3

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  7. Select this reward

    Pledge $255 or more About $255

    REWARD 7 - Essential Drapes Upgrade

    1 x Seamless racer back OR seamless strappy top.
    1 x Camisole Dress OR A-Line Drawstring Skirt OR Drawstring Culottes OR Strappy Drawstring Dress
    1 x Kimono Sports Jacket, railroad OR indigo denim.

    Number of Items: 3

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  8. Select this reward

    Pledge $274 or more About $274

    REWARD 8 - Wrap Apron Active Wear

    1 x Seamless high waist legging
    1 x Seamless racer back OR seamless strappy top.
    1 x Wrap apron dress

    Number of Items: 3

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  9. Select this reward

    Pledge $280 or more About $280

    REWARD 5 - Relaxed Active Upgrade

    1 x Seamless racer back OR seamless strappy top
    1 x Fishermans Trousers
    1 x Kimono Sports Jacket, railroad OR indigo denim.

    Number of Items: 3

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  10. Select this reward

    Pledge $346 or more About $346

    REWARD 3 - Full Day Wardrobe

    1 x Seamless high waist legging
    1 x Seamless racer back OR seamless strappy top.
    1 x Long Sleeved V-Neck Dress OR Short Sleeved Round Neck Dress
    1 x Kimono Sports Jacket, railroad OR indigo denim.

    Number of Items: 4

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  11. Select this reward

    Pledge $581 or more About $581

    REWARD 9 - The Complete Look

    1 x Seamless high waist legging
    1 x Seamless racer back OR seamless strappy top.
    1 x Long Sleeved V-Neck Dress OR Short Sleeved Round Neck Dress
    1 x Kimono Sports Jacket, railroad OR indigo denim.
    1 x collarless overcoat

    Number of Items: 5

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Funding period

- (30 days)