Our story began, about year ago, like so many other great concepts - over a meal. We were brainstorming ways we could change the world in a positive way. Then it happened, one perfectly inspired mother of three suggested, "What if we created an app where a local caddy would carry and set up all your beach gear ....taking you to - and from any beach wherever you are in the world!
That was it.. And so it began: within 30 days we acquired our business license. We received endorsements from established businesses, green lights from local politicians, and nearly 99% of people hearing our concept reacted in sequence with that's freaking genius, brilliant, and why the hell didn't I think of that
Fast forward a few months and our free app was coded, tested and released! By Memorial Day 2015: we hired and trained a dozen caddies. During our inaugural season, they serviced over 300 successful trips from 175 different families. Beach Caddy received coverage from 6 ABC’s Action News. They too called it 'genius’! The week following, downloads skyrocketed and business spiked to unprecedented levels. Beach Caddy is evolving the way the world vacations.
By seamlessly connecting beach-goers to Caddies through our app, we make the trip to the beach more enjoyable. Technology has a role to play in meeting our demanding goals for logistics and scalability, therefore we tasked our programmers to find a way to interface, via smartphone, the scheduling, tracking, communication, and payment aspects of our business. We created a cross platform mobile app which provides dynamic GPS location capabilities to fulfill our need to reach everyone, everywhere.
You see, we set out with the idea of changing the way people experience the beach. We hoped to eliminate the stress from the entire beach-going experience. And now we hope to do a lot more.
Why Kickstarter? We are ready to expand! We have identified enhancements to unleash Beach Caddy's ultimate potential. We need you to help us continue our dream. We will use the funds to write code for an enhanced registration process, create Caddy profiles complete with ratings, build out a database of unique customer preferences, develop fare algorithms and secure additional servers to handle the spike of traffic as we reach our expansion goals. We will outfit our caddies with a polished look, including hats to protect them from the sun. We will acquire golf carts, bike accessories and a custom beach wheelchair to increase our velocity and accommodate special needs. Lastly, we will fulfill a popular client request and pilot an additional New Jersey shorepoint.
Our motto is Beach time is family time. Our Mission is to change the way people vacation. Our reality is we are making the impossible possible. Our fate now lies with you. Kickstart us and bring us to your American beach-town------Beach caddies will make all of the worlds’ beach goers vacation dreams come true!
Risks and challenges
We have overcome multiple risks and challenges from funding, to scaling operations and everything in between. This is what makes our team dedicated and determined to see Beach Caddy succeed. We have a fire and unyielding will to persevere.
Most of the risks and challenges we face are behind us. In our first season we successfully launched a business and proven concept. The risks and challenges going forward revolve around expanding our operations without compromising service and ensuring technology drives our efficiency. Dependency on technology requires that it works, and as we all know even the best code can be vulnerable, therefore implementing a backup plan for communication and logistics is an item of focus for our leaders. We have our app enhancements in the works, therefore once our Kickstarter is complete our plan is to work closely with our developers and get the app to its highest potential before a summer 2016 launch!
Our services are needed in many points along the Jersey coast and our inbox is flooded with requests! We must expand to meet these customer's needs or the market will produce another solution. The cat is out of the bag; stress free days at the beach while a Caddy sets up your chairs, umbrella, tents and toys is going to become an expectation for many vacationers. Competition will likely emerge therefore we are investing in our caddies with training and tools like our app, bike attachments, and top of the line carts. We are expanding our ownership to include additional business minds and teachers to ensure we have the best strategy and the best skill-sets to execute that strategy. What sets us apart from those competitors who will likely emerge is our passion, our commitment, and our love of family as we treat our caddies as an extension of our family and it shows. Not to mention, we've already hit the ground running, we're ten steps ahead of any competitors; we just need the backing of Kickstarter to ensure season 2 is a screaming success!
- (55 days)