CA$ 103,743
pledged of CA$ 100,000pledged of CA$ 100,000 goal
619
backers
25hours to go

All or nothing. This project will only be funded if it reaches its goal by Sun, October 21 2018 3:23 PM UTC +00:00.

CA$ 103,743
pledged of CA$ 100,000pledged of CA$ 100,000 goal
619
backers
25hours to go

All or nothing. This project will only be funded if it reaches its goal by Sun, October 21 2018 3:23 PM UTC +00:00.

About

Who would've thought that when Elm Café opened back in 2010, in less than 200-square-feet, serving sammiches and espresso, that we'd grow to 75 amazing staff, five locations, and a solid presence in Edmonton's community.  And now, the next chapter...

This year we're building our most ambitious project to date. We've signed on to the majority of the Gibbard Block, a beautiful heritage building restoration in the heart of the Highlands community.  With a commitment to the entire main and basement floors (ya, 8000 feet!), we're opening three exciting business, with the aim to compliment not only that immediate neighbourhood, but all of Edmonton.

Fox Burger is a 40-seat neighbourhood craft burger and beer shack.  It's the place you can rally the fam for a quick meal, take a date for something casual, or tip back a few with the pals.  The kitchen, led by partner and chef Sean O'Connor, is built from passion, talent, and the belief that quality, balance, and from-scratch freshness are essential to any successful menu.  Besides being one of the best burgers around, Fox Burger boasts a beautifully curated list of Alberta microbrews (and did we mention shakes?).  Open evenings and weekends, we're also throwing down brunch Saturday and Sunday, so you can stay in your sweats that much longer.

June's Delicatessen was what came of conversations to Montreal over what we felt was missing from our city's culinary landscape.  June's is our light, fresh Jewish-inspired delicatessen that offers up house-made bagels, cured salmon, pastrami on rye, beet borscht, and manner of pickled things.  Whether you're catching up with the in-laws, celebrating Gram's b-day, or quickly meeting a client only to then rush off to work, June's has you covered for simple, delicious familiar fare. And, if you're thinking that you'd rather not tackle catering for the bridal shower you're hosting, we got you. June's Delicatessen will also be offering all sorts of catering.

And the final piece of the puzzle is Highlands Liquor, our quaint, off-the-beaten-path liquor store, with fun, affordability, and sustainability at it's core.  While this foray into retail may seem a bit tangential, we believe it's the right fit for the space, neighbourhood, and our skillset (don't forget we've got lots o' retail experience from Little Brick).  Highlands Liquor is the place you go to find those choice brews to share with your fellow beer geeks. The knowledgeable staff will be able to recommend a bottle of vino to take to your neighbours' for dinner (that won't break the bank). And they might, just might, open a bottle of bourbon for you to sample before you fully commit to the bottle.  In addition, Highlands Liquor will be supplying the rest of the Black Box Hospitality Group establishments, as well as wholesaling to other fine restaurants and bars throughout Edmonton.  Laid-back tastings, and educational classes will be offered by some of the industry's finest.

In essence, the Gibbard Block is the culmination of many of our dreams.  We love the neighourhood (and this city!) and thought long and hard about how we could participate in enhancing it's cultural fabric.  We've seen a number of friends build outside of downtown, and watched how the city fully embraced them.  Now it's our turn, and we hope and trust you'll join in the fun!

Risks and challenges

The biggest risk for us is financing, which is why we're here. The food and beverage industry is laden with stories or success and failure, sadly more of the latter. The success rate means that banks and lenders are a bit more hesitant to step up to the plate, even if we see opportunity and are ready for growth. When discussing how to finance this project we wanted to think outside the box, and be as least reliant on conventional financial institutions as possible. We'd love for the community around us to come together and alleviate all, or any portion, of the load. For this project we're looking to you, your neighbours, your friends, your workmates, as the investors in this Kickstarter funding portion. Trust us when we say that we'd much rather give you the reward or return, than fork it over to another bank.

The balance of financing will come from ourselves, the landlord, a couple operating partners, a few private investors, and then the bare minimum from our bank.

Construction is also one of the risks we're very aware of, and for the Gibbard Block we worked diligently with our super supportive landlord/developer (Sparrow Capital) to give ourselves a generous runway of six months.

We've built out a number of spaces over the years, whether it be late night concrete countertop building with friends for Elm, kicking out the old shag carpet at our head office, or building cabinets for District. We're hands-on to say the least, which allows us to keep costs and timelines in check. For months already we've been working closing with our architects, plumbers, electricians, equipment suppliers, and designers, doing as much legwork before hand as possible, so that when those keys drop into our hands, we're ready to run.

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    Pledge CA$ 25 or more About US$ 19

    Free Monthly Black Box Coffee for a Year

    This magic punch card entitles you (or someone you love) to one piping hot brew coffee every month for an entire year. Valid at any of our cafes!

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    June’s Kitchen Apron

    Whether you’re making filet mignon or chopped up hot dogs & mac n’ cheese, you’ll look stylish doing it in our signature apron.

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    Fox Burger Tee

    You’re smart like a fox and now the whole world can see it.

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    Pledge CA$ 50 or more About US$ 38

    Dinner for one at Fox Burger

    A start-to-finish burger dinner just for you. Includes a drink, a burger, and a spiffy new shirt to spill mustard on.

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    Highlands Liquor Swag

    Two custom Highland pint glasses and a crisp Highlands Liquor tee.

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    Dinner for Two at Fox Burger

    We’ve got date night covered. 2 bevies, 2 burgers & fries, and dessert as the literal cherry on top.

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    Brunch for Two at Fox Burger

    We're rolling brunch on Saturday's and Sunday's and you LOVE brunch. Twist your BFFs rubber-arm into accompanying you to brunch. Trust us, our pillowy-soft pancakes alone will make Saturday morning cartoons underneath your down duvet a distant memory.

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    Pledge CA$ 100 or more About $77

    June’s Deli Swag and Lunch

    A stylish exclusive June's tote, custom blend bag of Black Box coffee beans, and lunch for 2!

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    Trick or Treat!!!

    Forget 2018, trust us! You'll mark 2019 as the year you (and your plus one) had the most incredible Halloween. A night of spooky stories, bubbling brews, mind-altering elixirs, and dangerously delicious bites.

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    June's Lunch To-Go (for 10)

    Impress the office, the rest of the ladies you lunch with, or your best buds. We bring a June’s feast to you.

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    Pledge CA$ 500 or more About US$ 383

    Tap Takeover and more...

    You (or someone you know) is a total beer nerd? Pick one of the beers on tap for a month. A spicy saison? A rich porter? Olde English? We put the tap’s fate in your hands. Additionally you’re coming down for the grand reveal along with dinner for 4 on us.

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    Mini Chef School

    Ever wanted to try your hands at making bagels, or gravlax, or burgers from-scratch, or what about quick pickles? Our chefs provide lunch and a private class for up to 5.

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    Suds and Spirits

    Whether you’re a hack home bartender or a pinot purists - we lead a night of teaching, mixing, and tasting through a library of libations. Up to 10 people.

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    Black Box School Lunch

    We donate 50 boxed lunches to a school in need, in your name, give you a big shout out on social media, and if you want you can even come drop ‘em off with us.

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    The Black Card

    Unlimited coffee at any of our shops for an entire year! The perfect accompaniment for any coffee fiend. *not transferable*

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    Date Night!!!

    Because you two need more time to yourself.
    Commit to a year of unwinding, and staring lovingly into each others eyes.
    Dinner for two each month for a year. Snacks, burgers, bevies, and more. Oh, and did we mention a guaranteed reso...

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    Top Shelf

    You know “Heather’s Picks” at Chapters? Same idea but funner -- swap out the books for booze and you're the one in charge. You'll have an entire dedicated shelf in the store to curate your picks of your favourite beer, wine, and spirits for display. This plus private top shelf tastings, a set of Highlands Liquor pint glasses, and more.

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    Corporate Burger Bash!

    Your team works hard, and should let their hair down. Starched linens are fine, but you did that last year. What better to celebrate the holidays, the end of a busy season, or just to say "thanks", than gathering for good, old-fashioned bites, burgers, and bevies. Up to 40 people. Trust us, it'll be the one you all talk about for years!

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    Making History

    What's more ballin' than having a City park named after you? When your friends are sipping Manhattan's and look down only to see your name etched in the bar rail, in GOLD. Plus a private Boiler Room party for 20, 4 tickets to our exclusive “Founders” bash, and one of our limited “Founders bricks”.

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    Pledge CA$ 10,000 or more About US$ 7,654

    El Jefe

    There's "rewards" and then there's "REWARDS!".
    An epic, personalized trophy that will forever sit proudly on the bar, 40-person Magnums and Caviar private dinner party, 2 black cards (see above), 4 tickets to our “Founders” party bash, and one of our limited “Founders bricks”.

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    Pledge CA$ 97 or more About US$ 74

    Roof Top Kick-off

    You, like us, love celebrating our seasons. You love the outdoors, and you especially love patios!
    Well, we're building a rooftop patio, and we want you to join in the GRAND OPENING KICK-OFF TO SUMMER PARTY. Music, burger, bevies, and more. Tell your friends.

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    Pre-Opening Party at Highlands Liquor

    You and a friend be the first kids on the block to come check out the new digs. A fun night of tours, and tastings, plus you’ll be leaving with 2 custom Highlands Liquor pint glasses.

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    Flight Club

    The first rule of Flight club is: "Tell seven of your friends about Flight club!" This customizable private tasting for eight includes bar snacks, and a commemorative pin.

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