So to put it simply, the original plan was to retail the game at 35 USD and during the Kickstarter we had it available at a discounted price of 30 to help promote the game. At this time, the game was quoted with lower quality cardstock, fewer cards, and only played up to 4 players.
As we accumulated Stretch Goals, improving card quality etc. we eventually managed to reach one that we were very excited for; our big final push goal was to expand the game to be playable with up to 6 players. With the additional cards, tokens, and player boards required to support two additional players, the game saw a notable increase in manufacturing costs.
Therefore after the Kickstarter on our webstore the game has always retailed at $40 which will also be the case here. In this campaign we decided to include the metal quest token as a free bonus for supporting us on Kickstarter!