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Barbell Denim: Functional denim has arrived.'s video poster

Premium denim made for your active lifestyle. Finally jeans that go where you go and move how you move. Read more

Las Vegas, NV Fashion
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pledged of $15,000 goal
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This project was successfully funded on May 25, 2014.

Premium denim made for your active lifestyle. Finally jeans that go where you go and move how you move.

Las Vegas, NV Fashion
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About this project


Barbell Denim uses superior denim designed to move in complete sync with your body. With our jeans it almost feels like you’re wearing nothing. 

Designed for athletes, these jeans are made to fit comfortably over muscular legs by accommodating your quads and butt without forcing you to buy larger sizes for the small waist you work so hard for.

However, Barbell Denim will accommodate any body type. Even if your legs aren't particularly muscular, Barbell Denim will still look amazing on you and feel even more amazing as you move in them. Our hybrid denim stretches both ways so that it can compliment smaller legs, while still easily stretching to accommodate larger legs as well. 


We wear jeans because they're stylish, comfortable, and can match any outfit you throw at them. But what happens when you want to be active; lift some weights, play some ball, climb a tree, or even just help move some boxes? 

The Barbell Apparel team spends a minimum of 20 hours a week in the gym, and when we get off work, we’re snowboarding, mountain biking, motorcycling, and doing just about any adrenaline fueled movement you can think of. 

We were tired of struggling with jeans that didn’t fit, weren’t comfortable, and completely restricted our ability to move. So we decided to fix it.


Here at Barbell Apparel we strive to make premium classy clothing for active and athletic people when they aren't in the gym. Premium functional denim is just the beginning, with all of your support we will be looking into making functional, classy, and comfortable dress shirts, slacks, blazers, socks, and chinos. 

1. SUPERIOR HYBRID DENIM: Our denim is the culmination of years of textile research, and months of testing. Using a special denim fabric and high tensile-strength stitching, our jeans provide unparalleled flexibility and comfort.

 2. FREEDOM OF MOVEMENT: Our top priority was designing jeans that you could feel completely free and limitless while wearing. We consider this one of our biggest achievements. While wearing Barbell Denim, you will almost forget they are there. 

 3. DETAILED CRAFTSMANSHIP: We leave no details behind. With a hand designed leather label, embossed branded rivets and buttons, stitched tags and labels, custom branded pocket fabric, extra-strength double stitching and premium hanger loops, our jeans are an example of the best kind of craftsmanship. 

 4. INCREDIBLE STYLE: Not only did we want you to feel amazing in Barbell Denim, we wanted you to look amazing as well. With the input of leading fashion designers, our men’s and women’s jeans use a fashion conscious cut that incorporates both classic and modern elements for a look that is truly stylish and timeless. 


 • Men's Jeans: offered in Straight Relaxed fit. Waist sizes offered are 28, 30, 32, 34, 36, 38, & 40. You can choose between a 34" or 36" inseam length. 

• Women's Jeans: offered in Straight Leg fit. Waist sizes offered are 24, 25, 26, 27, 28, 29, 30, 31, 32, & 33. You can choose between a 32” or 36" inseam length.


Our jeans are created to fit to your actual waist size. Many athletic people have resorted to ordering jeans to fit their legs instead of their waist. For example a physique model tried our jeans thinking he was a 36/38 but in reality he was a 32. To get your perfect pair of jeans, buy your true waist size. 

Even if you don't have super muscular legs, Barbell Denim will fit and feel amazing on you. Simply go down one size, and they will fit you perfectly. 

Premium denim normally runs long so it can be tailored to fit you most comfortably. If the standard size is to long for you, it is very simple and cheap to have a local seamstress tailor the length to your liking; this normally costs no more than $12.


After months of designing, testing, and setting up production, we are finally ready to bring our amazing Barbell Denim to the mainstream market. We need your help to fund our initial order. In return for your support, we are offering a limited time discounted price and a variety of special packages. 


We guarantee you will love the fit and feel of your Barbell Denim. 

If for any reason your jeans don't fit right, send them back free of charge for an exchange. (Continental US Only)

International supporters are subject to a $20 surcharge for exchanges. 


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Risks and challenges

1. We already have pre-production runs of the denim made and being worn and tested, and our production team is ready to produce full orders as soon as funding is received.

2. We have ample experience creating and delivering various products, and anticipate Barbell Denim to go smoothly with a prompt and easy delivery once the project is funded and the first run of denim is made.

3. Delays and unforeseen obstacles are always possible. We find the likelihood of anything serious occurring to be extremely unlikely. That said, our community of supporters will be the first to know if anything unexpected happens.

Learn about accountability on Kickstarter


  • By ordering you are backing our project and doing what kickstarter calls a "pledge".

    You can get easily started by clicking the large, green "Back This Project" button to the right of the kickstarter video.

    For detailed instructions, please view this tutorial image on our website!

    Last updated:
  • When the kickstarter is completed on May 25th we will be sending you a kickstarter "survey" as they call it. This survey includes what size you are, your address, and all of the information required from what you have purchased.

    Last updated:
  • In order to keep our production tight and focused, we are initially offering only the most common jean sizes.

    As our company and funding grows, we will expand our selection!

    We love all our customers and want to provide jeans for all of you, but we appreciate your patience during this growth phase!

    Last updated:
  • If your jeans don't fit quite right, send them back on us for a free exchange in anywhere in the US!

    *International customers will be subject to a $20 exchange fee.

    Last updated:


  • You selected
    Pledge $25 or more

    201 backers

    Not only will you receive an over the web high five, we'll hand-write you a thank you card showing our undying gratitude for your support and throw in an awesome Barbell Apparel Shirt!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $99 or more

    250 backers All gone!

    The early bird. One pair of premium designed in Las Vegas Barbell Denim jeans. This package also includes a hand written thank you letter to show our gratitude for your support.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $109 or more

    2,260 backers

    The basic. This package includes one pair of our premium designed In Las Vegas Barbell Denim jeans.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $129 or more

    978 backers

    The Plus. One pair of premium Barbell Denim and an awesome tri-blend Barbell Apparel t-shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $199 or more

    1,298 backers

    The deluxe. This package includes two pairs of our premium Barbell Denim jeans & a limited edition tri-blend Barbell Apparel shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $299 or more

    97 backers

    The superior. Includes three pairs of our premium Barbell Denim jeans. You will also receive a limited edition Barbell Apparel Shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $499 or more

    29 backers

    The ultimate. Five pairs of our premium denim in any size you want. This will also include a Barbell Apparel Shirt and a permanent thank you on our website.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $949 or more

    8 backers

    The Elite. Ten pairs of our premium denim in any size you want & ten premium Barbell Apparel t-shirts. Perfect for groups or the die-hard supporter!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (45 days)