Have you ever caught yourself buying a cheap umbrella thinking that it will break or get lost eventually and so there is no point investing in its quality? Or maybe you bought the one, then only just to leave it on a bus or in a restaurant?
Baobab brolly is a modern response to everything that is wrong with the current market offerings. Featuring loss prevention system & based on a modular system (letting you swap just the part you’re not happy with, as opposed to having to discard the whole brolly), it’s a sustainable solution for the world where everything else is smart.
Unlike any other umbrella in the world, we have embedded loss alert smart technology into the handle which is connected to an app on your smartphone. No more worrying about which restaurant you left your umbrella at - you will not lose another umbrella because we made it that way.
bbb.B’s smart handle features loss prevention system which will go off when the distance between your mobile and your brolly is greater than 15 steps. It will also let you locate your brolly on the map, thanks to the Beacon tracking system.
The battery lasts up to 1,905 days.
Based on British craftsmen’s know-how bbb.B applies the original umbrella-making technology (developed and tested for over 150 years) and enhances it with nickel frame and strengthened iron ribs to ensure you are prepared for the worst weather.
bbb.B is customizable and can be disassembled down to handle, canopy and tip. It not only offers you the option to personalise your bbb.B experience but also improves the umbrella's natural lifespan. The modular nature of bbb.B allows you to replace parts rather than discarding the whole brolly.
Once our Kickstarter orders have been fulfilled we’ll be offering spare parts online, via our e-commerce store.
From the start of the production to the final ironing, all of our umbrellas are 90% handmade by trained craftsmen who pour their soul into each and every unit they make.
No matter how good the waterproof coating is, the wear & tear cannot be avoided. Worry not though, bbb.B offers more advanced waterproofing than other umbrellas in the market due to its fabric.
Our fabric is made of 75 strands of polyester tied together in a single thread. It has more than 30% higher density compared to other umbrellas available on the market, with the same 75T fabric.
Did you know that you can use bbb.B for sun protection too? The effect may differ between the colours but you can expect UV blocking of anything between 90% (Urban Classic Black) to 60% (Urban Classic Light Gray).
Your brolly’s unique product number is laser-engraved for effective post-purchase care. It works as your warranty and ensures custom-tailored service in the future.
bbb.B has a total length of 91cm (36") and its diameter when opened is 110cm (43").
Canopies : Four colours(Light gray, Apricot, Black, Deep Green) are available.
Handle : Aluminum, PolyCarbonate
Strap : Italy Full Grain Leather
Weight : Approximately 800 grams (28.21 ounces)
bbb.B features silicone runner handle which lets you safely unfasten & fix the umbrella's safety latch.
Add your own personality with bbb.B’s luxurious FG leather stripe which wraps itself gently around your wrist - extra chrome coating was applied to protect it against rainwater and any other potential contamination.
For myself, and for the beloved ones, the product as is. We package and deliver with sincerity for the people waiting for bbb.B.
We were extremely lucky to be featured by many great partners, in a number of outstanding publications. If you want to see more, please scroll down to the bottom of this page.
Did you know that Sheffield, England, is a birthplace of the modern umbrella? That's where we come from. bbb.B is a combination of the essential structure of an umbrella (in use for over 150 years!) and a modern outtake on the umbrella's ribs - a combination bound to bring you a maximized performance.
Take a little trip down our memory lane and see our very first designs of what you now know as Baobab Brolly.
Did you know? We're aiming to send at least 1,060 units before Christmas! Be one of the first ones to pledge & receive your brolly before anybody else does!
Clef Innovation was set up in England on August 2015, after our first ever brolly was invented. Up until today, we've spent approximately 12 000 hours working together, travelled about 45 000 km (across 10 different countries) gathering a talented team and establishing wonderful partnerships. We have umbrella-making mentors from around the globe (Great Britain, United States, Japan, Korea, China, Taiwan) and a design team that lives & breaths their work, trying to make each and every brolly a little work of art. We believe that our team has everything that it takes to make it the last umbrella you'll ever buy.
Our legal & administrative teams are based in London and Seoul monitoring each and every aspect of our campaign daily to ensure smooth running and timely execution. We're a customer-oriented business & if a complaint is to go three days without being acknowledged (after the funding has been completed - running a campaign like this can be overwhelming at times!) our CEO will become personally involved in the complaint handling. We'll do our best to communicate with our backers frequently, and keep them updated during each stage of the campaign, as well as in the post-funding process. We see your pledge as a credit of trust and we take the communication process very seriously.
We are London, New York, Seoul & Tokyo based doing our best to bring you a product that meets & exceeds your expectations. Kickstarter is just the beginning of our journey and we aim to make it as interactive as possible. We'll unravel stretch goals and other investment opportunities as we go.
We'd also like to take this moment to send loads of love to our good friends, our partners and subscribers who appreciated our talent and passion enough to become a part of this journey. Thank you to you, dear potential backer - we really appreciate your interest and if you could spare us a minute to share this campaign with your friends & family, we'd be extremely grateful.
For all the rainy days to come, we spread the bbb.B love!
bbb.B is an abbreviation for Baobab Brolly, which is a compound word that combines the strong baobab trees, also known as the world tree, and brolly, an archaic term of English umbrellas, which is the beginning of modern umbrellas. bbb.B began with a commitment to sustainability and diversity. bbb.B embraces the durability of baobab trees, symbolized by the tree of life, and also the benefits it provides the nature and humans. The aesthetic originality and technology that was utilized in making bbb.B were based on the 300 years of know-how and traditional technology of England, the birthplace for modern umbrellas.
bbb.B is a brand that does not limit the value of umbrella as only a tool to block the sunshine and rain, but it is a brand that creates new values that embrace the environment and the culture to protect you and your loved ones for a long time.
bbb.B is a brand that offers new experiences and inspiration to customers around the world with diverse cultures through umbrella. bbb.B thinks about sustainable circulation structure during the process of making and using products and creates new value that embraces fashion and IT, environment, and culture.
*bbb.B Full Version Video
*bbb.B Making Video (behind the scene)
*bbb.B Wind tunnel Video
As one of the first crowdfunding marketing agencies, Enventys Partners has brought more than 750 crowdfunding projects to life through lead generation, campaign page creation, public relations, email marketing, Facebook Advertising, campaign management and more.
Risks and challenges
Up to date, we created 7 prototypes of bbb.B & we're excited to offer you its newest, best version yet. Before going into mass production, we received official certification after undergoing various tests such as waterproof/vibration proof/KC & held patents for a long period of time. Based on the results of this funding, we are aiming to deliver an upgraded quality of the model presented on this page (The design will not change.).
No matter well prepared we come to the table, there are always some risks involved. Unexpectedly, there may be a supply chain problem caused by damage to the machine or tool. Global shipping will be consigned to experts, but there may be delivery issues related to weather or warehousing.
But what we can be sure of is that no matter what happens, we're going to transparently disclose the whole process to you who believe and funded us, and we're going to get the news out as quickly as possible.
If you would like to support us press the support button now to become a member of the bbb.B family.
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