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£16,576
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214
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, May 4 2019 10:51 AM UTC +00:00.

David WrightBy David Wright
First created
David WrightBy David Wright
First created
£16,576
pledged of £75,000pledged of £75,000 goal
214
backers
8days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, May 4 2019 10:51 AM UTC +00:00.

About

We want to raise £75,000 to create a food hub that celebrates the best of Suffolk produce and a range of comestibles kissed by fire. Please help us on our journey.

What's the Story?

We're going to be keeping all the current aspects of the business, the award winning bread, cakes, coffee, sandwiches etc but adding a new exciting aspect with Hot Food, BBQ, Pizzas and Amazing Breakfasts!

On our own we've managed to get this off the ground but we need your help to get it to the next level. We're going to launch a multi-dimensional bakery-café-restaurant-roastery that caters for the community, providing incredible food and a great vibe.

The model is based on all day dining which means we cater for all meals from Breakfast to Dinner. Anything from a coffee and a Danish at 8am to a big birthday party going until the early hours. 

David and Christian at the Gozney Kitchen - Click for video!
David and Christian at the Gozney Kitchen - Click for video!

Who are we?

This is headed up by two of Britain’s best. DJ BBQ (aka Christian Stevenson) is a live fire cook and a leading name in the world of BBQ. After a successful broadcasting career fronting shows for MTV, Channel 4 and Channel 5 (including BAFTA award winning Rad - The Groms Tour America), he harnessed his passion for cooking over fire. DJ BBQ stars in and hosts festivals including Meatopia, Taste of London, Ludlow Food Festival, Abergavenny Food Festival, The Big Feastival, Camp Bestival and The Big Grill. After the success of Christian's first two books which he wrote with Masterchef home economist Chris "T-Bone Chops" Taylor, The BBQ Book and Fire Food. Christian is releasing the much anticipated The Burger Book in April 2019 (David also wrote The Alchemy of the Burger Bun for this!).

Partnering Christian is David Wright, voted Britain's Best Baker 2017 and winner of ITV's 'Britain's Best Bakery' 2014; David is a third generation baker with oodles of local and national press features about him and his work. David has also worked in some of the best bakeries in London, honing his skills over the last 23 years. David has made bread and cakes for the likes of YouTube Star - PewDiePie, V&A Museum, Harrods, Selfridges and a host of top chefs. 

Together we are the best bread guy and best meat guy in the UK. That sounds good doesn't it?


Resources

We already have a home, a great space on one of Britain’s best high streets. It’s a 3 story Victorian bakery building with great access and a 50 space car park right next door. The rent for the property is already covered by us, as are all the running costs including staff, energy, rates etc. Your pledge will be going on key pieces of equipment and transforming the space into something to behold.

Why Woodbridge?

Woodbridge is a beautiful town in Suffolk on England's east coast, a true wonder - so good in fact it was the seat of an Anglo-Saxon super king. The river is stunning and the community spirit is excellent, lots of artists, fun people and friendly faces. There is a rail link to London (under 2hrs) and great for Summer visitors. We want to cater for the people in Suffolk and tap into the booming seasonal trade too. In 2019 Woodbridge's High Street came runner up in the 'Britain's Best High Street' competition.


Timeline

November 2018 – David and Christian discuss working together and realise the huge potential the project has.

January 2019 – Planning starts on budgets and menus, calculating break even and cashflow projections.

March 2019 – Stage 1 work begins which is self funded and includes some major building work.

April 2019 – Christian launches ‘The Burger Book’ and simultaneously announces this campaign. 

June - October 2019 – Honour our rewards to our beautiful backers!

October - December 2019 – Launch our new business with a party to end all parties, hit the ground running and don’t look back.


Budget – where is your money going?

Over the last 6 years over £300,000 has been invested in this project giving us an amazing platform to go from. We already have a coffee roastery, off-site bakery and have started developing the site to make it ready for the big changes that are coming. Here is a breakdown of where your money will go:

New Kitchen - £42,000 

The majority of the investment will go on the new kitchen, the beating heart of the operation which will give us the capability to serve incredible food. The space needs new wall coverings to comply with food safety regulations and the equipment that we use needs to be of an excellent standard. After all, you can’t make a silk purse with a sow’s ear.

Furnishings - £12,000

We will need to bring in some new tables and chairs to fill the space, giving our customers the comfort they need to enjoy their experience. These will be the ones you sit on when you come for your first visit.

Delivery Bikes - £3,000

We will be delivering pizzas and burgers to homes within a 5 mile radius initially so will need some wheels. This section of the budget will cover one pedal bike and one scooter with all the required protective clothing and delivery boxes.

New Toilets - £6,000 

We will install new toilets including facilities for disabled access and baby changing. After all I bet you love it when a place has a lovely loo!

Contingency - £5,000

Having been around the block a few times we know things don’t always go to plan, so we’ve built in a contingency for any potential overspend. This allows us a buffer and if we don’t need it initially we will use it to upgrade the comfort and customer experience.

Rewards - £7,000

It will cost around £7,000 to deliver the rewards, when we meet our target.


What if we meet our goal with time to spare?...Let's think big!

Stretch Goal #1 - £80,000

If we reach £80,000 we will be able to buy a top of the range waffle iron and upgrade to a better grill.

Stretch Goal #2 - £90,000

If we reach £90,000 we will be able to get a top of the line soft serve ice cream machine and thick shake blenders. We recently went on and R&D trip to NYC and artisan soft serve ice cream is the best thing ever. 

Stretch Goal #3 - £100,000

If we reach £100,000 we will be able to develop the room we have available upstairs into a space that will double up as a cookery school and YouTube studio so that David can teach more people to make better bread and Christian can make more videos.

The Best Burger Book on Planet Earth!
The Best Burger Book on Planet Earth!

Risks and challenges

Footfall in a town outside London

The potential market is smaller than a big city but there is also less competition. We have a rail link to London and a growing population. We also understand the market very well with over 73 years trading in this location.

Delay in building works

We have a flexible plan which means we can stay open in various capacities during the works to protect cashflow and ensure the money goes where it is most needed. A delay in works would not affect us as we are currently trading and can manage the process very carefully.

Getting the offering right

We have a wealth of experience from years working in the industry, each component of our plan has been tested and we are extremely confident in our ability to deliver exceptional quality – consistently.

Marketing

Marketing is one of the biggest challenges of any business but we have a great team in place to make sure everyone within 100 miles knows where we are and what we offer. Christian has a following of over 300k across social media platforms and David has close connections with all the local press from years of success. We have also hired Polly Robinson to handle our PR which we hope will have a great impact.

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Support

  1. Make a pledge without a reward

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    Pledge £5 or more About US$ 6

    A Virtual Hug

    We will send you some virtual love for your support. Remember you can only go for one reward so if you want something more tasty, see below for the bigger rewards.

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    Pledge £10 or more About US$ 13

    Shout out on DJ BBQ YouTube Channel

    Christian will give you a shout out on DJ BBQ's YouTube Channel with over 179,000 subscribers!

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    Pledge £15 or more About US$ 19

    Limited Edition Kickstarter Blend Coffee

    Get us rolling on our journey to catering excellence and we will get you rocking every morning with 250g of our finest Kickstarter Blend coffee (beans or ground). These limited edition packs will only be available to our friends who help us realise our dream.

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    Pledge £20 or more About US$ 26

    A 10 Loaf Gift Card

    If you pledge £20 here we will give you a gift card for 10 loaves of bread from the 2017 Best Baker in Britain which will help us achieve our goal and save you money (up to £5). Win-Win.

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    DJ BBQ Burger Book - Signed!

    Christian Stevenson and David Wright will write a personal message of thanks and sign your copy. Right now this is the only place you can get a signed book unless you bump into Christian on the way home from the book store.

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    Pledge £25 or more About US$ 32

    Name on our Family Wall

    We will have your name hand lettered on our family wall which will take pride of place in the restaurant. For years to come guests will see how awesomely amazing you are and worship you like a Greek God....perhaps.

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    £25 Voucher for Fire Station

    Pure and simple, you pledge £25 now to help us make our dream happen and you can have £25 worth of any Fire Station produce.

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    Proof pages and Fire Food signed!

    This is a money can't buy reward (that can be bought with money). A page from the working version of Fire Food (only one exists) signed by DJ BBQ, legendary food photographer David Loftus, Chris "T-Bone Chops" Taylor and charcoal wizard Matt Williams.

    Includes:
    • Signed Copy of Fire Food
    • Name on Family Wall
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    Signed Burger Book AND Family Wall

    This is a new bundle by request! A signed Burger Book and your name on the Family Wall.

    Includes:
    • Signed Burger Book
    • Name on Family Wall
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    Pledge £50 or more About US$ 65

    Learn how we Roast Coffee

    Spend some time with our roaster and see how to roast coffee using our beautiful 12kg Diedrich Roaster. This kind of opportunity doesn't come around every day so snap it up before it goes!

    Includes:
    • Kickstarter Blend Coffee (250g)
    • Name on Family Wall
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    £50 Voucher for Fire Station

    Pure and simple, you pledge £50 now to help us make our dream happen and you can have £50 worth of any Fire Station produce. PLUS you get your name on our family wall.

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    • Name on Family Wall
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    £75 Voucher for Fire Station

    Pure and simple, you pledge £75 now to help us make our dream happen and you can have £75 worth of any Fire Station produce. PLUS you get your name on our family wall.

    Includes:
    • Name on Family Wall
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    A Risdon & Risdon Apron

    Our friends at Risdon & Risdon have given us some Denim and Leather aprons to offer as rewards. Thanks guys! If you want to look the part in front of the grill then you need one of these. They come in Black or Blue and we'll get details after the campaign ends.

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    £100 Voucher for Fire Station

    Pure and simple, you pledge £100 now to help us make our dream happen and you can have £100 worth of any Fire Station produce. PLUS you get your name on our family wall. PLUS PLUS you get some of our delicious Kickstarter Blend coffee when you come in.

    Includes:
    • Name on Family Wall
    • Kickstarter Blend Coffee (250g)
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    Family on the Family Wall

    Get four names up on the Family Wall, you'll have fun finding your names when you come in for the first time!

    Includes:
    • Name on Family Wall
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    About US$ 129
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    2 Tickets to Toast - by Nigel Slater

    Our friends at PW Productions have given us tickets to Toast, a new play based on the book by Nigel Slater! These will need to be used before August and will include 2 Names on the Family Wall. Snap em' up!

    Includes:
    • Name on Family Wall
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    About US$ 129
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    Pledge £120 or more About US$ 155

    Pie Masterclass with James Jay

    James "Pie Lord" Jay from The Easton White Horse in Suffolk has offered to share the secret to the perfect pie! Just 6 places available - snap them up fast because this will be the best £120 you ever spend. If you're single you can cancel any dating apps because you'll have suiters queuing around the block for your delicious pies!

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    About US$ 155
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    Pledge £150 or more About US$ 194

    Baking Lesson with Britain's Best Baker

    We will book you onto one of our brilliant baking courses, learn how to bake sourdough in a day from the 2017 Best Baker! This will take place at our production bakery and includes lunch and some extra breads which change depending on the session. There are only 6-8 students per class and two teachers including David!

    Includes:
    • Name on Family Wall
    • Kickstarter Blend Coffee (250g)
    • Signed Burger Book
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    About US$ 194
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    Pledge £200 or more About US$ 258

    £200 Voucher for Fire Station

    Pure and simple, you pledge £200 now to help us make our dream happen and you can have £200 worth of any Fire Station produce. PLUS you get your name on our family wall. PLUS PLUS you get some of our delicious Kickstarter Blend coffee when you come in. PLUS PLUS PLUS you get a signed copy of The Burger Book!

    Includes:
    • Name on Family Wall
    • Kickstarter Blend Coffee (250g)
    • Signed Burger Book
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    About US$ 258
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    Pledge £250 or more About US$ 323

    £250 Voucher for Fire Station

    Pure and simple, you pledge £250 now to help us make our dream happen and you can have £250 worth of any Fire Station produce. PLUS you get your name on our family wall. PLUS PLUS you get some of our delicious Kickstarter Blend coffee when you come in. PLUS PLUS PLUS you get a signed copy of The Burger Book!

    Includes:
    • Name on Family Wall
    • Kickstarter Blend Coffee (250g)
    • Signed Burger Book
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    BIG GRILL 2019 PACKAGE!!!

    The amazing guys at Big Grill Festival have given us a package to shout about. The Big Grill is Europe’s largest BBQ festival, and returns for its sixth year from 15th – 18th August 2019 in Herbert Park, Dublin. If you love BBQ then you have to go and if you pledge with us you'll get a bumper package.

    Includes:
    • Meet the Pitmasters
    • Whole Hogg Passes with access to Rancho Relaxo
    • €50 Smokins per person
    • Name on Family Wall
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    About US$ 323
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    Pledge £500 or more About US$ 645

    £500 Voucher for Fire Station

    Pure and simple, you pledge £500 now to help us make our dream happen and you can have £500 worth of any Fire Station produce. PLUS you get your name on our family wall. PLUS PLUS you get some of our delicious Kickstarter Blend coffee when you come in. PLUS PLUS PLUS you get a signed copy of The Burger Book! AND THEN we'll throw in a baking course!

    Includes:
    • Name on Family Wall
    • Kickstarter Blend Coffee (250g)
    • Signed Burger Book
    • Baking Course with David Wright
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    0 backers
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    About US$ 645
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    Pledge £800 or more About US$ 1,032

    The Fingal Ferguson Bundle of Joy

    Ok. Let's stop messing around. Game faces on for this one my comrades. A FINGAL FERGUSON knife dagnabbit!! Francis Mallman (Netflix - Chef's Table S1) said Fingal makes the best knives IN THE WORLD. He's right, they are. We haven't stopped there though, we are adding in a host of prizes all for £800.

    Includes:
    • Kickstarter Blend Coffee (250g)
    • Signed Burger Book
    • Name on Family Wall
    • Baking Course with David Wright
    • Fingal Ferguson Knife
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    Pledge £5,000 or more About US$ 6,452

    BBQ Family Cookout (Max 12 People)

    Christian Stevenson and David Wright will come to your house on a mutually convenient date for a BBQ cookout. This prize includes next level meat from Coombes Farm Organic, fresh bread and we'll bring our own grill and charcoal. This is for mainland UK only.

    Includes:
    • Kickstarter Blend Coffee (250g)
    • Name on Family Wall
    • Signed Burger Book
    • Signed Copy of Fire Food
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    Limited (1 left of 1) 0 backers
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    About US$ 6,452
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    Pledge £6,500 or more About US$ 8,387

    The night of your LIFE!

    You will be able to take over the restaurant for a night, with all food included, DJ set and surprise guests. This will be for you and up to 40 friends. You'll feast. You'll dance. You'll have the night of your LIFE! This reward is only for people who are super-awesome. That's you...right?

    Includes:
    • 10× Kickstarter Blend Coffee (250g)
    • 10× Signed Burger Book
    • 10× Signed Copy of Fire Food
    • 10× Name on Family Wall
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    About US$ 8,387
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    Pledge £25 or more About US$ 32

    £25 Voucher for Hex Records

    Marcus from Hex Records has been kind enough to give us a £25 voucher to spend on vinyl! Snap it up and help us get to our target, Marcus will also be arranging live music upstairs once we relaunch.

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    Reward no longer available 1 backer
    £
    About US$ 32
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    Pledge £150 or more About US$ 194

    Set of 4 Lewis Heriz Prints

    A set of 4 Lewis Heriz prints AND a Name on the Family Wall. The prints he has kindly donated are the Sofrito Crab, Turtle, Gecko and Butterfly which can be viewed on his website www.lewisheriz.com. Lewis designed our logo and he's a Suffolk boy, hugely talented and one of the best funk DJs in the known world.

    Includes:
    • Name on Family Wall
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    Reward no longer available 1 backer
    £
    About US$ 194
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    Pledge £250 or more About US$ 323

    VIP Launch Party Invite! (+1)

    If you are awesome enough to donate £250 we will give you a VIP Launch Party Invite. This will include food for you and a guest, a tour of the kitchen and introductions to special guests. We will also throw in a goody bag with coffee, merch and assorted treats. DJ BBQ will also let you drop a tune!

    Includes:
    • Signed Burger Book
    • Kickstarter Blend Coffee (250g)
    • Signed Copy of Fire Food
    • Name on Family Wall
    Less
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    Reward no longer available 20 backers
    £
    About US$ 323
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    Pledge £750 or more About US$ 968

    VIP Family Ticket to Camp Bestival 2019

    Christian and David met at Camp Bestival so it's fitting that we include tickets to one of the best family festivals in the UK. Rob and Josie da Bank have been lovely enough to give us VIP tickets for two adults and their children to this year's festival (25-28 July). You'll need to bring your own tents (its a festival) but be camping in the VIP area and have access to the VIP bar! All information relating the festival is available on the website. We will also throw in food from the DJ BBQ stand and let the kids drop a tune during a DJ set.

    Includes:
    • Name on Family Wall
    • Drop a tune during a DJ set
    • Family Meal at DJ BBQ Stand
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    Reward no longer available 1 backer
    £
    About US$ 968
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