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$54,144 pledged of $30,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

$54,144 pledged of $30,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Hello Kickstarter, we’re back!                       (한글)

In 2016, we launched the world’s first smart tape measure on Kickstarter. 10,766 of you supported our vision and brought the project to life. Together, we took the first step in innovating the way we measure size.

And today, we’re back. We’re extremely excited to share with you PIE: smart tape measure for your body.

PIE is a smart tape measure dedicated to improving your health and fitness.

We’re getting used to having more and more data about ourselves readily available, from body weight to steps we’ve taken. Although we shouldn’t obsess over the numbers, these metrics do help us monitor our status and sometimes even provide motivation for a healthier and more active lifestyle.

However, even the myriad of fitness trackers and smart scales in the market don’t tell the whole story. Missing part: body size.  

As most of us know, the scale can lie. When you burn fat and increase muscle mass, there may be times when you weigh a little more even though your body is getting smaller and tighter. Compared to weight or BMI, measuring your body size is also superior in detecting health risks such as diabetes, hypertension and cardiovascular disease.

 

Taking body size measurements is essential for anyone who wants to track, monitor, and see the results of a healthy, active lifestyle.

When we’re trying hard to get into better shape, it’s important for us psychologically to track our progress and to have a reliable way of measuring it. Setting a clear goal and understanding your progress helps you take control of your workouts and stay motivated.

With PIE, body size measuring is as easy as pie. Wrap the retractable tape around the body part you wish to measure and use the easy-lock hook to securely fasten the tape. You can also fine-tune the tightness of the tape by scrolling its gear. Press the save button to send your measurement to PIE's mobile app on your smartphone.

PIE works with its dedicated app that syncs your size measurements. You can also set a goal and look at the trend for different body parts. We recommend measuring once every few weeks at the same time, after you wake up and before you have your breakfast, for consistency.

Whether your goal is to lose weight, gain muscle or become more toned, taking body size measurements can help keep you motivated to continue pushing towards your goals. See yourself in a better mirror with PIE's app available for iOS and Android, so you can find and stay on the right path.

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PIE uses a retractable fiberglass tape that is perfect for measuring your body. The flexible tape extends up to 59in (150cm) and comes printed with both imperial and metric markings. Its cross-fiberglass construction provides extra strength and durability.

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PIE is accurate. With Bagel Labs' upgraded and patented technology, PIE will always provide you with accurate measurements, error no bigger than ±1mm or 1/32in. We’ve spent over a year testing and perfecting various mechanisms for accuracy and planning for rigorous quality checks.

PIE’s easy-lock hook mechanism makes it easy to measure your body all by yourself. Simply push the tape tip into PIE's hook to create a loop around any part of your body.

Take full control of the measuring process by scrolling PIE’s gear with your finger. You can fine-tune the tape’s tightness to a perfect, snug fit.

Change units anytime, with a single button click. You can choose from fractional inches, millimeters, and centimeters.

Don’t worry about replacing batteries. PIE is equipped with a 400mAh rechargeable Li-Po battery that will last over 15 hours of constant measuring. You can use the included micro USB cable or any other in your drawer to quickly charge PIE anytime.

Bagel Labs is a young startup with the mission to innovate the way we measure size. Our first project was the Bagel smart tape measure, which was also funded with Kickstarter back in 2016. 

After the campaign, our backers' valuable feedback inspired us to improve upon Bagel. Over the last months, we raised the bar for our quality standards and perfected our core technologies for accuracy in measurements and seamless data sync. 

We've spent most of our times on sensors and algorithms to make them deliver perfect measurements at any condition. 

And now, we are ready to take the next step. We've already placed orders for all parts and finished injection mold tooling. 

We have reliable manufacturing and logistics partners we've been working with over the last two years, who will help us deliver quality rewards to you on time.

Please join us in our journey to innovating the way we measure size, with PIE: smart tape measure for your body.

Press

If you are a member of the press and would like to learn more about PIE smart tape measure, please download our press kit here and contact us at support@bagel-labs.com

Risks and challenges

We're ready to start manufacturing and delivering quality rewards: We've already completed the injection molds, ordered all parts, and have reliable manufacturing partners.
Our team learned a lot through previous experience in manufacturing smart tape measures and hence believe that there is much less room for unexpected risks. But in case of any, we will openly share them with you and do our best to find solutions.
All rewards will be shipped from Korea. Backers in certain countries may be required to pay additional taxes, such as VAT for the EU. Please see the FAQ section for more details.

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Support

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    Pledge US$ 49 or more About US$ 49

    SINGLE PIECE

    Early Bird
    (38% off MSRP)

    Includes:
    • PIE Smart Tape Measure
    • Micro USB cable
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    Pledge US$ 59 or more About US$ 59

    SINGLE PIECE

    Kickstarter Special
    (25% off MSRP)

    Includes:
    • PIE Smart Tape Measure
    • Micro USB cable
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    TWO PIECES

    Early Bird
    (41% off MSRP)

    Includes:
    • PIE Smart Tape Measure
    • Micro USB cable
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    TWO PIECES

    Kickstarter Special
    (28% off MSRP)

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    FAMILY PACK

    Early Bird
    (43% off MSRP)

    Includes:
    • PIE Smart Tape Measure
    • Micro USB cable
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    FAMILY PACK

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    (30% off MSRP)

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    Pledge US$ 450 or more About US$ 450

    FRIENDS PACK

    Kickstarter Special
    (43% off MSRP)

    Includes:
    • 10× PIE Smart Tape Measure
    • 10× Micro USB cable
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    Pledge US$ 2,250 or more About US$ 2,250

    BUSINESS PACK

    Kickstarter Special
    (43% off MSRP)

    Includes:
    • 50× PIE Smart Tape Measure
    • 50× Micro USB cable
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    Pledge US$ 39 or more About US$ 39

    SINGLE PIECE

    Super Early Bird
    (51% off MSRP)

    Includes:
    • PIE Smart Tape Measure
    • Micro USB cable
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    Reward no longer available 100 backers
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