Share this project

Done

Share this project

Done
Keeping it real on the yoga mat with limited-run, sustainably made slogan sweats and tees. Supporting social inclusion projects.
Keeping it real on the yoga mat with limited-run, sustainably made slogan sweats and tees. Supporting social inclusion projects.
110 backers pledged £5,561 to help bring this project to life.

About

Badd Karma: outspoken yogawear for real-life, badass yogis project video thumbnail
Replay with sound
Play with
sound

£5,561

110

//keeping it real on the yoga mat//

There are two yogas: there's the one you see on the internet and in inspirational memes (tricky pose + bendy yogi + prop - a white stallion or smiling baby is ideal + sunset/rainbow/beach) and then there's real-life yoga. That's what Badd Karma celebrates.

The badasses of the yoga mat, from beginners to gurus. The young, the old, the bendy, the non-bendy, the spiritual, the irreverent. The wobblers and accidental farters. These are the real yogis. No matter where you practice, how or when, we want to kick imposter syndrome to the kerb and empower the yogi in you. You belong.

We're doing this through the power of apparel, taking our love of wordplay and badassery and creating a line of slogan-led tees and sweatshirts that speak the language of the real-life yogis we celebrate.

4 micro-collections per year // 4-5 fresh new designs per collection // 100% or majority organic cotton garments // responsibly produced // screen printed by hand in small runs, using eco-friendly inks // designed and printed in Somerset

That's not all. Every purchase from our online store will support social inclusion causes and initiatives. We'll donate 8% of profits in the first year, aiming to increase it every year as we grow. 

We want to say 'you belong' to as many people as possible. After all, the word 'yoga' means 'union'. And we're all for that.

Reaching (or exceeding) our Kickstarter target will mean we can push the button on our first collection and start production immediately. And that means the EMPOWER collection will be online and ready to buy at the end of March 2018. Support our Kickstarter campaign and you'll be able to get your hands on pieces from the EMPOWER collection—as well as some badass one-off designs—ahead of time.

 

 

 

 

 

 

Risks and challenges

Our designs are locked down and all ready to go, so we don't foresee any major delays in production. We've done several trial runs and we think have the production process pretty much nailed.

And because we're producing relatively small quantities and working directly with talented printers close to home, we're confident that we can turn around the reward garments within a couple of weeks of the Kickstarter ending.

That's why we've set March 2018 as an expected fulfilment date. But rest assured, we'll be doing everything in our power to get the reward garments produced and dispatched as promptly as possible, because we want to start sharing the joy and get Badd Karma out into the world as soon as we can!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £6 or more About $8

    Good Karma

    We want to empower every yogi in their practice and represent for the under-represented. With your support, we can! To show our appreciation, we'll send you handwritten heartfelt thanks, old skool style. There may be kisses.
    Free delivery.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £10 or more About $13

    Karma Card-io

    Spread the karma by supporting us AND get a pack of postcards for you or the bad*sses in your life. 5 exclusive, beautiful designs to empower, celebrate and affirm.
    Free delivery in UK.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £16 or more About $21

    Bag Karma

    KEEPING IT REAL ON THE YOGA MAT
    Limited edition slogan cotton tote bag
    Beautifully packaged for you or a friend.
    Free delivery in UK.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £22 or more About $29

    Double Karma

    Tote bag + postcard set = double the karma
    KEEPING IT REAL ON THE YOGA MAT cotton tote, plus the totally rad set of 5 postcards.
    Free delivery in UK.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £35 or more About $46

    Karma and Get It: Pose

    HOLD MY POSE
    Women's slouch-fit dark grey slogan tee, part of the EMPOWER Collection.
    Comes beautifully packaged for you or a friend, PLUS set of 5 exclusive-design postcards.
    Free delivery in UK.

    This is it. Get your limited-run Badd Karma original before we open for general sale! Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L.

    More info on sizing here: https://baddkarma.com/pages/faqs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 13 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £35 or more About $46

    Karma and Get It: Flexy

    I'M BRINGING FLEXY BACK
    Women's slouch-fit black slogan tee with grey screenprint, part of the EMPOWER Collection.
    Comes beautifully packaged for you or a friend, PLUS set of 5 exclusive-design postcards.
    Free delivery in UK.

    This is it. Get your limited-run Badd Karma original before we open for general sale! Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L.

    More info on sizing here: https://baddkarma.com/pages/faqs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge £35 or more About $46

    Unisexy Badass

    **Sample alert!**
    Unisex(y) tee (standard comfort fit) in two limited-edition prints:
    YOGIS GONNA YO
    WARRIOR
    Dark red and teal colourways, size M only. Design allocated on order, but we'll do our best to meet your preference. Be quick, badasses!

    Comes beautifully packaged for you or a friend.
    Free delivery in UK.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 11 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £35 or more About US$ 45

    NEW! I.O.U a Tee

    If you'd like to pledge your support but would rather take your pick of future collections (there are 4 planned in 2018!), bag an I.O.U to use before 25 February 2019.

    The perfect gift for yourself or your yogi friends. Delivered as an electronic voucher and entitles the bearer to their choice of a women's slogan tee from Badd Karma. Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L.

    Tees come beautifully packaged with a set of 5 exclusive-design postcards.
    Free tee delivery in UK — additional postage charges will apply to rest of world when redeeming the I.O.U.

    Less
    Estimated delivery
    13 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £35 or more About $46

    NEW! Unisexy Warrior

    WARRIOR: Kickstarter exclusive!
    Unisex slogan tee in teal or burgundy with orange screenprint.

    Comes beautifully packaged for you or a friend, PLUS set of 5 exclusive-design postcards.
    Free This is it. Getdelivery in UK.

    Not only is this tee a limited-run Badd Karma original but also a Kickstarter-only exclusive! Organic cotton, screen-printed by hand using eco-friendly inks. Available from XS right through to XXXL!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £50 or more About US$ 65

    Karma Communion

    One-hour coaching call with Kate Foster, founder of Badd Karma.

    As the Queen of Getting Shit done, I dreamed up and built a ready-to-launch brand in just 3 months—slaying knowledge gaps, crises of confidence and your old and friend and mine, procrastination, along the way. If you have a personal goal you want to advance, or a business idea (in any industry) you want to explore, pledge for a call with me and I'll listen like a pro and help you clear the roadblocks and make a plan to take the next steps to badassery.

    Want more help? Skip down to the Karma Communion X3 package or the special Badass Day Out package!

    Calls can take place at a time to suit us both at any point in 2018.

    Less
    Estimated delivery
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £55 or more About $72

    Karma Closer: Gangsta

    ASHTANGA GANGSTA
    Women's wide-neck black slogan sweatshirt with fiery orange screenprint, part of the EMPOWER Collection.
    Comes beautifully packaged for you or a friend, PLUS set of 5 exclusive-design postcards.
    Free delivery in UK.

    Ashtanga fans, hide your badassery no longer. Get your limited-run Badd Karma original before we open for general sale! Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L, XL.

    More info on sizing here: https://baddkarma.com/pages/faqs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £55 or more About $72

    Karma Closer: Flexy

    I'M BRINGING FLEXY BACK
    Women's wide-neck grey marl slogan sweatshirt with neon screenprint, part of the EMPOWER Collection.
    Comes beautifully packaged for you or a friend, PLUS set of 5 exclusive-design postcards.
    Free delivery in UK.

    No matter how flexy you are, you're bringing it back, every time you step on that mat. Tell the world with your limited-run Badd Karma original before we open for general sale! Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L, XL.

    More info on sizing here: https://baddkarma.com/pages/faqs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge £55 or more About US$ 71

    NEW! I.O.U a Sweat

    If you'd like to pledge your support but would rather take your pick of future collections (there are 4 planned in 2018!), bag an I.O.U to use before 25 February 2019.

    The perfect gift for yourself or your yogi friends. Delivered as an electronic voucher and entitles the bearer to their choice of a women's slogan sweatshirt from Badd Karma. Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L, XL.

    Sweatshirts come beautifully packaged with a set of 5 exclusive-design postcards.
    Free sweatshirt delivery in UK — additional postage charges will apply to rest of world when redeeming the I.O.U.

    Less
    Estimated delivery
    4 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge £65 or more About $85

    Beanz Meanz Badass

    We've teamed up with the awesome Girls Who Grind Coffee to bring you a truly kickass early brand collaboration: Badd Karma X GWGC.

    Get your ASHTANGA GANGSTA sweat alongside a 250g bag of finest DR-CONGO beans (or ground to your specification) - a Congo combo fit for a badass. This bright, syrupy and tangy coffee empowers Congolese female coffee growers through the Rebuild Women's Hope programme.

    That's a daily grind we can get onboard with.

    Free delivery in UK.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge £75 or more About $98

    Karmic Attribution: Flexy/Gangsta

    Grab a relaxed-fit tee and sweatshirt set:
    I'M BRINGING FLEXY BACK tee + ASHTANGA GANGSTA sweatshirt
    Comes beautifully packaged for you or a friend.
    Free delivery in UK.

    Not one but two limited-run Badd Karma originals! Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L (tees) and XS, S, M, L, XL (sweats).

    More info on sizing here: https://baddkarma.com/pages/faqs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Select this reward

    Pledge £75 or more About $98

    Karmic Attribution: Pose/Flexy

    Grab a relaxed-fit tee and sweatshirt set:
    HOLD MY POSE tee + I'M BRINGING FLEXY BACK sweatshirt
    Comes beautifully packaged for you or a friend.
    Free delivery in UK.

    Not one but two limited-run Badd Karma originals! Organic cotton, screen-printed by hand using eco-friendly inks. Available in sizes XS, S, M, L (tees) and XS, S, M, L, XL (sweats).

    More info on sizing here: https://baddkarma.com/pages/faqs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge £140 or more About $182

    The BFF Pack

    Some things are better shared, and you bet your sweet yogic ass the EMPOWER Collection is one of them.

    Get 2 relaxed fit tees and 2 sweatshirts—one for you and one for boo. Beautifully packaged and sent with love.
    Free delivery in UK. Delivery to one address only.

    Chose from the Pose/Flexy and Flexy/Ashtanga tee and sweat combos.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Select this reward

    Pledge £145 or more About US$ 188

    Karma Communion X3

    3X one-hour coaching calls with Kate Foster, founder of Badd Karma.

    As the Queen of Getting Shit done, I dreamed up and built a ready-to-launch brand in just 3 months—slaying knowledge gaps, crises of confidence and our old friend procrastination along the way. If you have a personal goal you want to advance, or a business idea (in any industry) you want to explore, pledge for a series of 3 calls with me and I'll listen like a pro and help you clear the roadblocks and make a plan to take the next steps to badassery. Then we'll check in and see what's next to keep things hustlin'.

    Want more (or less) help? Scroll up to the Karma Communion single call package or down for the special Badass Day Out package!

    Calls can take place at a time to suit us both at any point in 2018.

    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge £175 or more About $228

    VIP Badass

    Like it fresh? Keep it that way when you get an VIP delivery of the FIRST Badd Karma editions with every new collection in 2018—before they go on general sale.

    Start with your choice of tee or sweat from the EMPOWER collection, then your pick from each subsequent collection in 2018 (total 4 garments: 2 tees, 2 sweats).
    Free UK shipping.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Select this reward

    Pledge £250 or more About US$ 325

    Badass Day Out

    Join me in Somerset for the day where we'll hang out, Badd Karma style. I'll share the story of Badd Karma and insights based on what I've learned about building a brand and community along the way, treat you to a delicious lunch, lashing of coffee (or Kombucha, if that's your thing) and give you Badd Karma goodies to go home with.

    This day for maximum 8 people (date TBC) will take place in and around picturesque Frome, where you'll also get to meet more creative business owners and hear their epic growth stories.

    Travel and accommodation to be covered by participants, but we can help with arrangements.

    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  21. Select this reward

    Pledge £1,200 or more About US$ 1,558

    Corporate Karma: Takin' care of business

    Boss it the right way in 2018. Spread the love and promote badassery in your workplace with a special package for businesses:

    We'll come and deliver a special yoga class for all abilities for your team in your office, complete with a guided meditation to get the karma flowing.

    We'll also supply Badd Karma tees in an EXCLUSIVE design for your team and your team alone, affirmation postcard sets and bags for all participants—and a yoga mat each to keep. Oh, and fresh-pressed juices after. Sweet!

    The perfect team reward or even a client treat!

    Maximum 12 people, or add £100 per extra person if your team is bigger. The whole experience lasts for around 2.5 hours and can be redeemed at any point in 2018. Remember: we'll need a few weeks' notice to create your special tees and find the right yoga instructor for your group. Send a message if you have questions!

    Less
    Estimated delivery
    Limited 0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (31 days)