//keeping it real on the yoga mat//
There are two yogas: there's the one you see on the internet and in inspirational memes (tricky pose + bendy yogi + prop - a white stallion or smiling baby is ideal + sunset/rainbow/beach) and then there's real-life yoga. That's what Badd Karma celebrates.
The badasses of the yoga mat, from beginners to gurus. The young, the old, the bendy, the non-bendy, the spiritual, the irreverent. The wobblers and accidental farters. These are the real yogis. No matter where you practice, how or when, we want to kick imposter syndrome to the kerb and empower the yogi in you. You belong.
We're doing this through the power of apparel, taking our love of wordplay and badassery and creating a line of slogan-led tees and sweatshirts that speak the language of the real-life yogis we celebrate.
4 micro-collections per year // 4-5 fresh new designs per collection // 100% or majority organic cotton garments // responsibly produced // screen printed by hand in small runs, using eco-friendly inks // designed and printed in Somerset
That's not all. Every purchase from our online store will support social inclusion causes and initiatives. We'll donate 8% of profits in the first year, aiming to increase it every year as we grow.
We want to say 'you belong' to as many people as possible. After all, the word 'yoga' means 'union'. And we're all for that.
Reaching (or exceeding) our Kickstarter target will mean we can push the button on our first collection and start production immediately. And that means the EMPOWER collection will be online and ready to buy at the end of March 2018. Support our Kickstarter campaign and you'll be able to get your hands on pieces from the EMPOWER collection—as well as some badass one-off designs—ahead of time.
Risks and challenges
Our designs are locked down and all ready to go, so we don't foresee any major delays in production. We've done several trial runs and we think have the production process pretty much nailed.
And because we're producing relatively small quantities and working directly with talented printers close to home, we're confident that we can turn around the reward garments within a couple of weeks of the Kickstarter ending.
That's why we've set March 2018 as an expected fulfilment date. But rest assured, we'll be doing everything in our power to get the reward garments produced and dispatched as promptly as possible, because we want to start sharing the joy and get Badd Karma out into the world as soon as we can!Learn about accountability on Kickstarter
- (31 days)