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A technical baselayer designed to keep you warm & dry on the hike up and provide power & support for the ride down
169 backers pledged £25,421 to help bring this project to life.

About

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£25,421

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The Backcountry Baselayer is made from a specially made merino-poly blended yarn that combines the best of both its natural and engineered properties to enhance temperature management and moisture control across a body-fitted, 4-way stretch top and pants set.

Mapped compression (along the arms and legs) helps increase blood circulation and alleviate muscle fatigue. At the same time, cooling channels (across the upper chest and lower back) and closed-hole mesh (under the arms, on the upper back and behind the knee and back waist) help trap air to create a self-ventilating microclimate without altering your body’s core temperature.

                                    
                                    
                                    

Temperature and moisture management to keep you warm and dry, no matter the conditions, and help you perform at your best.

Premium quality and a luxurious feel create a design signature that is contemporary and crafted in its pursuit of excellence. 

A polyester- and merino-blended yarn with merrow stitching and a folded cuff finish provide the ultimate in warmth, softness and 4-way stretch. 

The latest seamless manufacturing techniques and yarn construction provide you with the ultimate performance garment to enhance your flow. 

FLŌA, a new adventure apparel brand that uses the sport science of flow to help improve how people ski and snowboard is launching its inaugural winter sports collection on Kickstarter.

Each feature, on every FLŌA garment, has been meticulously designed to create our dream Backcountry Baselayer to help you perform ‘in the zone’ regardless of whether you are a top professional athlete or dedicated holiday skier or snowboarder.

The same applies to our company -- everything we do is about being in flow, as we constantly innovate to create the most dynamic business possible and deliver exceptional technical apparel with a first class customer experience.

                                    

The Backcountry Baselayer’s circular knit construction combined with a 4-way stretch design creates a seamless garment that is both flexible and body-fitting regardless of your body shape.

Please refer to the sizing guides below for indicative sizes, and feel free to message us with any queries!

                                    

I’m Fergie, the founder of FLŌA.

 I’ve been passionate about skiing and snowboarding for as long as I can remember. I started skiing at the age of 3 while living in Japan. From there, I competed in the Junior British Championships at the age of 13, and at 22, I started my first ski & snowboard company, Base Camp.

Over 15 years, Base Camp has trained over 2,000 people across Europe, North America and the Southern hemisphere to become ski and snowboard instructors.

During this time, I’ve come to realize the importance of having the right mental approach to your chosen sport discipline and living in the moment.

That’s why I started FLŌA, a technical apparel company that applies the science of ‘flow’ to help you perform at your best. FLŌA’s technical apparel does just that -- we provide the best possible clothing so you can step outside with the confidence and trust knowing that you have the best baselayer possible to enjoy and achieve the most you can up on the mountain.

  

 After 12 months of designing, developing and testing, we are launching on Kickstarter to deliver the Backcountry Baselayer to your door in time for Christmas and the winter season. 

We're excited to begin our journey in building the next big brand in adventure sports and we sincerely hope you'll join us in pushing the limits of the backcountry by ordering the Backcountry Baselayer! 

We can’t thank you enough for checking out our project and helping us make The Backcountry Baselayer a reality.

We know not everyone will be able to support us with a pledge, so if you’re a supporter of FLŌA, you can help us spread the word on Twitter, Facebook, Reddit, Instagram and anywhere else you can think of!

       
    

Risks and challenges

There are always certain risks that can arise at any moment during a project like this. That being said, we’re confident in our ability to produce and have taken all the necessary measures. We have a highly qualified team of designers and have partnered with leading manufacturing and fulfilment companies around the world. We just need your help to bring everything to fruition. Don’t worry, we’re completely prepared to bring the FLŌA Collection to your homes, and we have the manpower to make it happen, but if anything comes up along the way, you’ll be the first to know.

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Support

  1. Reward no longer available

    Pledge £4 or more About $5

    High Five!

    ($5 USD)

    Thank you for supporting the Backcountry Baselayer! We’ll keep you updated throughout this adventure.

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  2. Select this reward

    Pledge £65 or more About $81

    Early Bird Baselayer Shirt

    ($83 USD)

    Back this reward and you’ll receive one baselayer shirt for 40% off of the retail price-- this is the lowest price ever! Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £110
    $145

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  3. Select this reward

    Pledge £88 or more About $110

    Baselayer Shirt KS Special

    ($112 USD)

    Back this reward and you’ll receive one baselayer shirt for 20% off of the retail price. Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £110
    $145

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    0 backers
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  4. Reward no longer available

    Pledge £100 or more About $125

    FLASH BLACK FRIDAY SALE BASELAYER OUTFIT

    Back this FLASH SALE reward before it sells out and you’ll receive one baselayer pant and one baselayer shirt for 50% off of the retail price. Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £200
    $263

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    Reward no longer available 17 backers
    £
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  5. Select this reward

    Pledge £120 or more About $150

    Early Bird Baselayer Outfit

    ($153 USD)

    Back this reward and you’ll receive one baselayer pant and one baselayer shirt for 40% off of the retail price-- this is the lowest price ever! Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £200
    $263

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    Ships to Anywhere in the world
    Limited 94 backers
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  6. Select this reward

    Pledge £130 or more About $163

    Early Bird Baselayer Shirt x2

    ($166 USD)

    Back this reward and you’ll receive two baselayer shirts for 40% off of the retail price-- this is the lowest price ever! Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £220
    $290

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    Limited 4 backers
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  7. Select this reward

    Pledge £160 or more About $200

    Baselayer Outfit KS Special

    ($204 USD)

    Back this reward and you’ll receive one baselayer pant and one baselayer shirt for 20% off of the retail price! Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £200
    $263

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    Ships to Anywhere in the world
    2 backers
    £
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  8. Select this reward

    Pledge £240 or more About $300

    Early Bird Baselayer Outfit x2

    ($306 USD)

    Back this reward and you’ll receive two baselayer pants and two baselayer shirts for 40% off of the retail price-- this is the lowest price ever! Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £400
    $526

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    Limited 16 backers
    £
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  9. Select this reward

    Pledge £288 or more About $360

    Team Baselayer Outfits x2

    ($367 USD)

    Back this reward and you’ll receive two baselayer pants and two baselayer shirts for 30% off of the retail price. Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £411
    $526

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    2 backers
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  10. Select this reward

    Pledge £550 or more About $688

    Team Baselayer Outfits x5

    ($700 USD)

    Back this reward and you’ll receive five baselayer pants and five baselayer shirts for 45% off of the retail price. Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £1000
    $1,315

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    1 backer
    £
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  11. Select this reward

    Pledge £1,000 or more About $1,251

    Team Baselayer Outfits x10

    ($1,273 USD)

    Back this reward and you’ll receive ten baselayer pants and ten baselayer shirts for over 50% off of the retail price. Choose men’s or women’s sizing via survey after the campaign. FREE SHIPPING ON ALL ORDERS!

    Retail: £2000
    $2,630

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    2 backers
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  12. Select this reward

    Pledge £3,918 or more About US$ 4,900

    Backcountry Ski Trip

    ($4,943 USD)

    Back this reward and you’ll go on the adventure of a lifetime! The FLŌA team will take you on a 4-day trip extreme skiing or snowboarding up in the backcountry of your choosing. This trip includes short haul flights to either the US, Canada or Europe, resort transfer, lift pass, accommodation, equipment rental and ski guide. You’ll also receive two (2) Backcountry Baselayer outfits.

    Retail: Priceless

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Funding period

- (35 days)