The lapel pin was introduced mid-campaign as an add-on. Simply increase the pledge amount for whichever reward you would like to receive by $11.00 for each lapel pin you want to add to your reward ($22 for two pins, for example). There is no extra shipping cost associated with the pin. There will not be any confirmation within Kickstarter that you have added the pin, but your increased pledge will indicate to us that you are adding the pin to your other reward items.
If you want ONLY the pin, it is available as a stand-alone reward tier at $11.
NOTE: Kickstarter does not allow backers to pledge for more than one reward tier, so you must add $11 to the reward you want to receive. DO NOT TRY TO PLEDGE FOR BOTH THE STAND-ALONE PIN AND ANOTHER REWARD... YOU MAY ONLY SELECT ONE REWARD PACKAGE.