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Football + feminism collide in a film that exposes the NFL’s wage theft + illegal employment practices against their cheerleaders.
277 backers pledged $35,025 to help bring this project to life.

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$35,025

277

WE'VE MADE OUR GOAL! Thank you to our backers! With a couple of days left in our campaign we now have a STRETCH GOAL of $40,000. We'd love to use the extra money to hire REAL MUSICIANS for our film score, and commission higher quality MOTION GRAPHICS that will add another visual dimension to our film. JOIN OUR TEAM!

STORY

Football and feminism collide in this feature documentary that follows a group of former NFL cheerleaders battling their teams and the NFL to end 50 years of wage theft and illegal employment practices. Their fight for wage and gender equality embodies the challenges faced by working women across all industries today.

FROM THE DIRECTOR

Before coming to Los Angeles, I had no idea what football was. As an international student born in China and raised in Canada, I was struggling with isolation and the need for belonging. I fell in love with football because it made me feel like I was a part of something bigger. More than a sport, it's a metaphor for the American dream – that you can come from nothing, work hard, and become a champion, embraced by your community.

In 2014 I met Lacy, a woman who filed a historic class-action lawsuit against her former employer, the Oakland Raiders, fighting to be paid a minimum wage. Her story filled me with anger and heartbreak. My family left China to pursue freedom, and I came to the United States to pursue my dream. If the only visible woman working in a multi-billion dollar industry could be exploited, how could I be safe? When Lacy agreed to be a part of this documentary, Elizabeth came on board to produce this film and tackle this story with me. That same year, Lacy inspired four other women to speak out, including Maria P. who sued her team, the Buffalo Bills, and the NFL because she received zero payment for her work. Four years later, Elizabeth and I have crossed this continent more than a dozen times documenting these women’s legal and personal battles. Overdue conversations on gender equality have reached a fever pitch, creating a ripe environment to share a story of this magnitude on the NFL’s gross negligence toward the only visible women in their game.

TEAM EFFORT

Our team is currently in the throes of post-production. We started off as a team of two and have grown to become a collective of dedicated and passionate filmmakers on a mission. We’ve only been able to get this far because of the significant support we’ve received from Sundance Institute, Tribeca Institute, Film Independent, Points North Institute, Firelight Media, as well as all the friends, mentors, and fellow industry cohorts along the way. We have recently partnered with Independent Television Service (ITVS, and arm of PBS), public media’s independent documentary branch, to bring this film to over 95 million public television viewers. We’re so close but still your help to cross the finish-line.

REWARDS

We think we have some fantastic rewards. We're sharing a couple samples here to get you excited! Please check our updates section for the full Rewards Spotlight!

When you donate $10, you can unlock this digital art download below, along with receiving our playlist + newsletter and social media shout out:

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We also have lots of cool physical gifts that we will mail to you. We will be making A BAD ASS WOMEN CALENDAR ($75 level) featuring images by Nerdy Brown Kid of Dolores Huerta, Marichuy Martinez, Andrea Jenkins, Gloria Anzaldua, Marsha P. Johnson, Frida Kahlo, Maya Angelou, Sameera Moussa, Sandra Cisneros, Anita Hill, Grace Lee Boggs, Lilly Ledbetter.

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One of our $100 level gifts is a bundle that includes feminist stickers by Autumn Wilson, one of our social media and impact campaign artists, and a hand drawn individualized sketch by the director herself. These rewards are limited to the first 60 backers that choose this reward level so hurry hurry! Take a look at these talented women's work:

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We are also offering one digital print from Samanta Helou's photo archives of women street vendors and workers in Los Angeles. These will be printed on high quality paper and mailed to you, at the $100 level. Take a peak below:

Don't forget to check out the boozy cooking class with Co-Producer, Jin Yoo-Kim at the $650 level. Read the rewards details to see everything you get! These are limited to the first 3 backers that choose this level so get ready to cook and eat!

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Check out the rewards levels to the right and make your contribution today!

FINISHING FUNDS BREAKDOWN

YOUR CONTRIBUTION 

We will finish editing the film by the end of this year. With the extra funds, we will get a needed boost to amplify our finishing process. Join our team and help us get the documentary into the world early next year!

WHAT WE NEED

We need to raise 20k from kickstarter and will need to continue to raise more funds through grants, equity partners, investors, and the like to get our film to the finish-line by the end of this year. We are hoping we can get to a kickstarter stretch goal of $50,000 so please spread the word!

WHO WE ARE

YU GU - DIRECTOR

YU GU is a filmmaker and visual artist born in Chongqing, China and raised in Vancouver, Canada. Her first feature documentary, WHO IS ARTHUR CHU? which she co-directed and produced with Scott Drucker, was broadcast on Emmy Award-winning series America Reframed on PBS and released across all digital platforms by Vega Baby US. 

ELIZABETH AI - PRODUCER/WRITER 

Elizabeth Ai writes and produces narrative and documentary content for various companies such as VICE, ESPN, and National Geographic Channels. She is currently directing and producing a longitudinal documentary about indigenous Black Hmong tribe women in the foothills of Sapa, Vietnam. 

JIN YOO-KIM - CO-PRODUCER/IMPACT PRODUCER 

Jin Yoo-Kim is a Korean American filmmaker hailing from Bolivia. She is currently producing a feature documentary that expands the story of Manzanar, the WWII concentration camp to reveal that water is at the heart of why Japanese Americans, Native Americans, and Farmers/Ranchers are fighting against the U.S. Army and the LA Department of Water and Power for control of this land. 

VICTORIA CHALK - EDITOR 

Victoria Chalk is a British-Chinese film editor with over 10 years of post-production experience, and most recently edited PJ Raval’s feature documentary “Call Her Ganda,” which premiered at the 2018 Tribeca Film Festival. Victoria attended the 2013 and 2015 Sundance Edit and Story Lab as a Contributing Editor. 

FREIDA LEE MOCK - DIRECTING MENTOR

Freida Lee Mock is an American filmmaker, director, screenwriter and producer. She is a co-founder of the American Film Foundation with Terry Sanders. Her documentary, Maya Lin: A Strong Clear Vision won an Academy Award for Best Feature Documentary in 1995.

MAYA MUMMA - EDITING MENTOR 

Maya Mumma, ACE, was an editor on “O.J.: Made in America” (Academy Award Winner, 2016 Best Editing award from the LA Film Critics Association, ACE Eddie Award, Primetime Emmy). Maya began her career with “Restrepo” (Academy Award Nominee, Grand Jury Prize Winner - 2010 Sundance Film Festival), edited the “Which Way Is the Front Line From Here: The Life and Time of Tim Hetherington” (Emmy Nominated), “Whoopi Goldberg Presents Moms Mabley,” “Mr. Dynamite: The Rise of James Brown” (Peabody Award), “A Journey of a Thousand Miles: Peacekeepers” (TIFF 2015, PBS 2018), and the Netflix original series “Daughters of Destiny.”

CHRIS NGUYEN - ASSOCIATE PRODUCER 

Chris Nguyen is an emerging documentarian born and raised in Orange County, California. He was previously a coordinator on this year's Sundance U.S. Documentary feature Inventing Tomorrow, as well as at A-Doc, the Asian American Documentary Network. 

SAMANTA HELOU HERNANDEZ- ASSOCIATE PRODUCER 

Samanta Helou Hernandez is a freelance multimedia journalist and visual storyteller. Her work revolves around Latinx culture and how it informs identity, history, and social issues. She has been published in publications such as LA Weekly, Remezcla, and KCET, among others. 

ASHLEY BALL - ASSOCIATE PRODUCER

Ashley is a writer and activist filmmaker. Her original pilots have been produced, packaged, and optioned at various studios. She dreams of supporting underrepresented voices and highlighting human rights through film, television, and social advocacy.

ALLYSON NEWMAN - COMPOSER

Originally from Australia, Allyson gained her Masters degree in composition from the Sydney Conservartorium of Music. She moved to LA to study film scoring at USC. Allyson scored the multi-award-winning documentary feature Limited Partnership that premiered on PBS Independent Lens in 2015. Alongside composer Matt Novack, Allyson wrote music for the comedy series Filthy Preppy Teens (2016), as well as the three-time Emmy Award-winning TV series Children's Hospital. Allyson also scored the Emmy nominated (2016) media series Her Story. In 2017, Allyson scored the documentary Kusama-Infinity which premiered at Sundance 2018 and had its theatrical release with Magnolia Pictures in September 2018.

TOM CAMPBELL - ADDITIONAL CINEMATOGRAPHY

Tom has worked on features, commercials, branded content, music videos, and worked with clients such as New York Times, GQ, Conde Nast Traveler, Architectural Digest, HBO, ABC, Funny or Die, Universal Music, E! Entertainment, Deloitte, and Discovery Networks.

SCOTT DRUCKER - ADDITIONAL CINEMATOGRAPHY

Scott is a documentary filmmaker based in Toronto. He currently works for FCB, where he has created two award-winning campaigns for the Canadian Down Syndrome Society, and one global campaign for BMW (made in collaboration with graffiti artist Omen). He has also created content for Vice, Hulu, ESPN, and VH1, and has shot 4 feature films to date, including Who is Arthur Chu?, which he co-directed and produced along with Yu Gu, and was executive produced by three-time Academy Award winner Mark Jonathan Harris.

NAUSHEEN DADABHOY - ADDITIONAL CINEMATOGRAPHY

Nausheen has lensed a number of narrative and documentary films: most recently J'adore Nawal for Lena Dunham's HBO documentary series Lenny which premiered at Sundance, Academy Award Live Action Short nominee La femme et le TGV (The Railroad Lady), and Aaja a music video for Riz Ahmed's hip hop group The Swet Shop Boys. 

ZAC MANUEL - ADDITIONAL CINEMATOGRAPHY

Zac Manuel is a New Orleans bred-and-based filmmaker whose work in film and music video has been exhibited at festivals and on platforms around the world. His credits include Cover Me (Rotterdam International Film Festival; Prospect 3, New Orleans), Like (Field of Vision, SXSW) and Alone (New York Times OpDocs, Sundance 2017 Jury Award Winner, Best Non-Fiction Short). 

RACHEL SINE - PRODUCER’S ASSISTANT 

Rachel Sine spent 3 years abroad in various parts of South and Central Asia, where she studied local politics, film, and language. She is currently working on her first film about a young female wrestler in Central Asia. She dabbles in Hindi, Urdu, and Russian.

Risks and challenges

We are running to the finish line in post-production, hoping to lock picture by the end of December. In order to do so, we need to raise more money to get us there in time. We believe our documentary is important, but most of all, timely. Since we have been following the cheerleaders since 2014, many more new lawsuits have come forward especially this year as a direct result from the #metoo movement. We have to ensure that the documentary comes out early next year in order to join the conversation in shifting our nation's paradigm and paving the way to make real change happen.

With the money raised, we plan on using it to help finish the film by hiring motion graphics designer to help clarify the complicated lawsuits with simple infographics, a talented composer for original music, a consulting editor to help us hone our story, and we are raising funds to implement our impact campaign, that will be touring the nation holding workshops and panels alongside a screening of our documentary. Through our impact campaign, we will educate young women on how to negotiate their first salary (because studies show that the first negotiated salary can make or break the rest of a woman's career), we will mobilize communities on supporting laws that close the gender pay gap, and work with our partners to continue building awareness, education, and action in our communities that will ensure a more fair and equal society for generations to come.

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    Pledge US$ 1 or more About US$ 1.00

    SOCIAL MEDIA CHEER + NEWSLETTER

    Kickoff! Welcome to the team! For your contribution we'll give you a shout on social media (Facebook + Twitter + Instagram Stories).

    Thanks for cheering us on as we get closer to the finish line!

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    A WOMAN’S WORK CURATED PLAYLIST

    First and Goal! A Woman's Work Mixtape will get our heart pumping with carefully curated songs for and about women empowerment. We will send you a downloadable mixtape, with all the music jams to get you fired up to create change. (Plus all the rewards above.)

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    WOMEN CENTERED DIGITAL ART

    Second and Goal, Let's Go! Downloadable digital art for you to print at home by one of our social media artists Autumn Wilson with the quote, "Empowered Women Empower Women." (Plus all of the above).

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    DIGITAL STREAMING OF FILM + MORE

    Third and Goal! You will get a private link of our feature documentary, A WOMAN'S WORK once the film has premiered and broadcasted. (Plus all the rewards above)

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    BONUS SCENE + MORE

    Fourth and Goal, Go For It! On top of everything else above, we'll also send you an extra insider scene from the edit room floor. (Plus all the rewards above)

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    MOVIE CREDITS, MOVIE POSTER + MORE

    Touchdown! Your generosity will be emblazoned on the “Special Thanks” section in our film's end credits. We will also be sending you a digital download of our “BE OUTRAGED BUNDLE” that includes a behind the scenes look of what it’s like to be a professional cheerleader as well as a digital download of our movie poster. (Plus all the rewards #1-5)

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    Boxing Session with Socal Champ!

    For 10 special backers, you will get to train at Wild Card Boxing Gym with Victoria Chalk, our editor, who also happens to be the SoCal State Champion 2018. The sessions will be 60 min 1-on-1 session of a typical boxing workout, learning fundamentals for beginners. If you have a friend who also wants to do this class with you, both of you can contribute and do a mini group session as well. For Los Angeles based backers only, or if you plan on traveling to Los Angeles in the near future, the session can be arranged for when you are in town.

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    FILM GRANT/TREATMENT EDITING

    Chris Nguyen, our Associate Producer, will help you write and edit your film grants & treatments! Over an edit pass and a 1 hour Skype session Chris will help you brainstorm and review your writing, so that your vision reaches the page. This is a great reward for a budding filmmaker who may not know the in's and out's of grant writing, or for the busy filmmaker who needs a hand to meet upcoming deadlines.

    Chris worked as a coordinator on the Sundance U.S. Documentary feature "Inventing Tomorrow," and served on A-Doc, the Asian American Documentary Network. For A Woman's Work, Chris has helped us streamline our grant writing process, proofed our language, and helped us be on top of all deadlines.

    Limited to the first five backers that choose this reward.

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    WEBINAR ON IMPACTFUL STORIES

    YOU HAVE THE SEAT OF HONOR. Come join us for a private webinar on impactful stories. At this donation level, you will lock in your spot in a live discussion with the filmmakers and panelists who use stories to change the world.

    We will collect your questions whether it's on breaking the silence, deciding on which stories to spotlight that spark a fire in you, how to use stories to impact change and make sure to jumpstart the conversation with your questions in mind. Come join us for a private digital gathering with producer, Elizabeth Ai, co-producer and impact producer, Jin Yoo-Kim, our director, Yu Gu, as well as two panelists engaged in this community. (Plus all the rewards #1-6)

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    2020 BADASS WOMEN CALENDAR + MORE

    We have our own version of what a sexy calendar of badass women should look like! Made by our producing team incorporating art from one of our Social Media Artists @NERDYBROWNKID, featuring Marichuy Martinez, Dolores Huerta, Andrea Jenkins, Gloria Anzaldua, Marsha P. Johnson, Frida Kahlo, Maya Angelou, Sameera Moussa, Sandra Cisneros, Anita Hill, Grace Lee Boggs, Lilly Ledbetter. We will send this amazing calendar to you signed by the documentary crew. (Plus all the rewards #1-7)

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    3 CLASS POLE DANCE PACKAGE + MORE

    Half Time Show! A 3 pole dance class package by Kelly Yvonne, our choreographer for our stylized shoot, at the Choreography House. ONLY IN LA. (Only the first five who opt in will get this. Plus all the rewards #1-7).

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    TAROT CARD READING WITH AN ACTIVIST

    Hail Mary! A ONE HOUR tarot card reading session with Malu. Malu is an empath whose gift is a family trait passed down through generations. She descends from a line of curanderas and light workers who utilise candle, herb, and dream work to help others find their way. Malu's main concentration is tarot guidance and energy clearing.

    She is a lifelong organizer whose instincts with energy reading have guided her in her profession, and she is a consultant for our impact campaign. (First three donors at this level living in Los Angeles, 3 more sessions can be done digitally through Gchat, FB Messenger, Skype if living outside of LA. Plus all the rewards #1-7).

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    HAND-DRAWN SKETCH + FEMINIST STICKERS

    GO FIGHT WIN! What better way to show off your passion for women's rights than a trio of handmade stickers by artist Autumn Wilson with quotes like, "Babe with the Power" and "Nasty Woman" and "I Shaved For Nothing" AND a Hand-drawn Thank You Portrait of any photo you submit by the Director. (Plus all the rewards #1-7)

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    PHOTO PRINTS BY SAMANTA HELOU

    MAKE YOUR WALLS SPEAK. Samanta Helou, our Associate Producer and Multimedia Storyteller, will print, sign one digital print from her photo archives of women street vendors and workers in Los Angeles, and mail it to you to hang as inspiration on your wall. (Plus all the rewards #1-7)

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    HANDMADE POSTER OF GRACE LEE BOGGS

    U-N-I-T-Y! Find inspiration in this handmade digital print of activist Grace Lee Boggs, signed and mailed to you by @NERDYBROWNKID, with a handwritten Thank You note by the Dir + Producers, with the activist’s famous quote, "You cannot change any society unless you take responsibility for it, unless you see yourself as belonging to it and responsible for changing it." (Plus all the rewards #1-7)

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    HANDMADE POSTER OF ANITA HILL

    YELL, SISTERS! Activist Anita Hill believed her voice could break silence and generations of complicit workplace injustices. You can have her portrait on your wall, signed and mailed to you by @NERDYBROWNKID with a handwritten Thank You note by the Dir + Producers, with the quote, "It would have been more comfortable to remain silent."(Plus all the rewards #1-7)

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    HANDMADE POSTER OF LILLY LEDBETTER

    USA! USA! A portrait of Lilly Ledbetter, signed and mailed to you by @NERDYBROWNKID with with a handwritten Thank You note by the Dir + Producers, the quote, "This fight, which began as my own, is now our fight - a fight for the fundamental American values that make our country great." (Plus all the rewards #1-7)

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    HANDMADE POSTER OF FRIDA KAHLO

    FLY, WOMEN, FLY! A portrait of Frida Kahlo can be hung on your wall, signed and mailed to you by @NERDYBROWNKID with a handwritten Thank You note by the Dir + Producers, with the quote, "Feet, what do I need you for when I have wings to fly?" and in Spanish, "Pies para qué los quiero si tengo alas para volar?” (Plus all the rewards #1-7)

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    1-ON-1 WITH OUR DIRECTOR + MORE

    WE WILL FRATERNIZE W/ YOU. You get a one hour directing consultation with the director, Yu Gu and the digital pitch deck of our documentary. (Plus all the rewards #1-7)

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    PHOTOGRAPHY SESSION

    GET READY FOR YOUR CLOSE UP! 2 hour photography session by our own Associate Producer and Multimedia Storyteller, Samanta Helou! Can be headshots, your latest IG model photos, editorial, etc. (First 5 will receive this - LA only. Plus all the rewards #1-7)

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    PRIVATE BRUNCH COOKING CLASS

    Our Co-Producer is also a co-owner and chef of a Koreatown based Bed & Breakfast. You and 3 of your friends will get a 3 hour cooking class with Jin Yoo-Kim that will tantalize the sleepiest of the bunch. Ingredients for 4 servings will be provided, a mouth watering mix tape will be playing to get our culinary mojo's flowing, AND bottomless mimosas will accompany the action. Location will be determined by both parties. Only in LA. (First 3 donors will receive this, Plus all the rewards #1-7)

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    DOC CONSULTATION WITH FILMMAKERS

    2 hour Skype consultation with Director Yu Gu, Producer Elizabeth Ai, Co-Producer Jin Yoo-Kim, and Editor, Victoria Chalk. Alternatively, you can patch us in digitally if you want us to speak to your class, your organization, etc. Have your questions ready. We are here to answer. (Plus all the rewards #1-7)

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    TWO TICKETS TO OUR PREMIERE

    Find a hot date because we will roll out the red carpet for you AND A PLUS ONE! You will get two tickets to A WOMAN'S WORK's festival premiere near you AND two all access passes to our film's VIP AFTER PARTY + AFTER AFTER PARTY WITH JUST THE FILMMAKERS. (Travel/transportation/food not included, Plus all the rewards #1-7, Plus the BADASS WOMEN CALENDAR)

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    PREMIERE TIX + EVERYTHING

    ALL IN, BABY. You will get everything that comes before this award, including all the digital rewards #1-7, The BADASS WOMEN CALENDAR, the Culinary Experience, the Photo Sessions, the Art, the Print, you can pick one reward at EACH reward level (If you're based in LA). For those generous people who are not based in LA, you can opt for more than one of similar rewards value that can be mailed.

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    ASSOCIATE PRODUCER CREDIT

    THANK YOU and welcome to the A WOMAN'S WORK production team! We'll list you as Associate Producer on the film's credits, plus you get ALL the rewards above.

    The Associate Producer credit is a meaningful one and we take our credits seriously! You will be able to give a round of notes before we lock picture, and you will be able to attend a production meeting virtually! Once the film is released, you will also be a part of our impact campaign.

    If you would like to contribute more than this amount with a tax deduction, please message us.

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Funding period

- (35 days)