We feel that Burning Man provides ideal conditions to exhibit an immersive installation like Awful’s Gas and Snack. We have requested placement by the trash fence, far from other projects. This ensures that Awful’s is seen in isolation from a distance, and approached on its own terms, with a background that gives a sense of limitlessness.
The austere and even disorienting conditions of the playa help the visitors suspend their disbelief and participate fully in the world we have created. The (usual) lack of cell phones and electronic devices ensures that the spell is not too easily broken.
In addition, Burning Man attendees are particularly open to new, challenging, and potentially transformative experiences. Our aim is to radically expand people’s sense of possibility, to showcase a positive vision of one possible future, and to provoke a curiosity about how we might achieve such a future and a desire to make it happen.
In short, we are fabricating self-fulfilling prophecy and we can’t think of a better environment to cast actual magick than Burning Man.