Shuriken will Not be available through distribution
One of the frustrating comments we keep hearing about the Shuriken Kickstarter is people saying they'll pass on backing and just pick it up at retail -- including some people who seem convinced that the game will be published regardless of the Kickstarter's success.
To combat this misconception, and to give backers ammo to combat it, we have decided that if we're funded we will not sell Shuriken through distribution. That means that even if the game is funded or overfunded, you are not going to be able to pick it up in store shelves. At all.
We know this is an extreme action to take, but it appears that the alternative may be that the game never gets made at all.
If we're funded, when we print the game we will likely end up with some extra copies (from padding, or due to the minimum print runs): we will sell off whatever extra we have directly on our own site (likely at AwesomeDice.com): that means at full retail, plus shipping, and only until the overrun is gone. And if we go to a convention, we will also sell there at full retail.
Anything we produce from this Kickstarter will not be sold through distribution or to retail stores or at discounted rates at all. Seriously.
Obviously there are long-term repercussions to this promise -- what if it's wildly successful, or there's huge demand after release? How are we going to build our gaming empire and publish more awesome games filled with ninja?
The answer is that right now we are focused on making Shuriken a reality, in all its awesome ninja-filled glory. When you back this Kickstarter you are backing the printing of Shuriken; not the expansion of a company and not the future games we might make. If removing distribution revenue down the line will help get Shuriken printed, we're willing to do that.
So next time you hear someone mention buying at retail, or wanting more Kickstarter exclusives, you can tell them that not only will the game not get made without the Kickstarter, but even if the Kickstarter is successful they can't get the game without backing.
Now the choice is very simple: if you think Shuriken is a cool game that you want in your collection, back the Kickstarer!