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Make a group gift with friends. Collect photos & messages—print into a set of custom cards. Easy. Fun. Unforgettable. Spread the love.
Make a group gift with friends. Collect photos & messages—print into a set of custom cards. Easy. Fun. Unforgettable. Spread the love.
Make a group gift with friends. Collect photos & messages—print into a set of custom cards. Easy. Fun. Unforgettable. Spread the love.
279 backers pledged $23,634 to help bring this project to life.

About this project

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AwesomeBox: The Ultimate Social Gift

$23,634

279

Help us build a company that creates new "collaborative-expression" experiences. Our products innovate at the crossroads of digital and physical.

Be a founding backer: (1) Buy an AwesomeBox as a gift. (2) Back our entrepreneurial venture to bring AwesomeBox to the world.

Friends & family share personal messages, favorite memories, inside jokes, advice and photos that create a meaningful experience and unforgettable gift.
Friends & family share personal messages, favorite memories, inside jokes, advice and photos that create a meaningful experience and unforgettable gift.

Every card recognizes the person who contributed it. Everyone shares credit for making such an awesome gift.

How it works

  • Start a group project on AwesomeBox.com. We'll send backers an invitation and pre-paid code.
  • Invite Facebook friends to conspire by adding messages & favorite photos. See an example group.
  • Surprise a friend with a box set of custom-printed cards.

Our Vision

Our vision is that collaborative expression will define a new way to give gifts. We believe the most powerful gift is gathering a community to celebrate someone they love. Imagine toasts at a wedding or a surprise party for a friend's birthday. Now, imagine a beautiful physical keepsake that marks that moment in life.

Future plans

We will extend the AwesomeBox platform to include every occasion that galvanizes a group throughout a person's life—graduations, weddings, baby showers, reunions, retirements and memorials. We also plan to introduce new products using video, music and augmented reality.

Our story

Co-founders, Tony Deifell and Dana Underwood. We are both photographers and storytellers who aspire to be more thoughtful. Backers can get a print of our photos (see below).
Co-founders, Tony Deifell and Dana Underwood. We are both photographers and storytellers who aspire to be more thoughtful. Backers can get a print of our photos (see below).

We started by exploring how to help people—and ourselves—to be more thoughtful in a digital age. We focused on redesigning gift giving. Through a "design-thinking" process—anthropology meets entrepreneurship—we identified insights about what people want. After hundreds of field-based interviews, immersions and prototyping, we designed what we believe will be a new collaborative-expression experience.

Pledge Reward #1: Sample Cards

A sample 5-card set of AwesomeBox cards, so you can see the quality (and get some cool cards.

Pledge Reward #2: Photographic prints by Dana & Tony

Pledges from $200 up get a professional print of one of Dana & Tony's photographs. 8"x10" or 11"x14" (click to see larger view).
Pledges from $200 up get a professional print of one of Dana & Tony's photographs. 8"x10" or 11"x14" (click to see larger view).

Pledge Reward #3 — BOOK: Seeing Beyond Sight: Photographs by Blind Teenagers

A hard-bound book by Tony's (Chronicle Books), which is currently out of print. (personally signed)

 

Pledge Reward #4: "Boldness has genius" photo print

'Boldness has genius,  power and magic in it!'

Photo of a one-way tunnel in the Marin Headlands. (by Tony Deifell)
Photo of a one-way tunnel in the Marin Headlands. (by Tony Deifell)

In photo:

"Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, the providence moves too. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way. I learned a deep respect for one of Goethe's couplets:

'Whatever you can do or dream you can, begin it.

Boldness has genius,  power and magic in it!'

W. H. Murray, The Scottish Himalaya Expedition, 1951.

A startup is like a Himalayan expedition — with commitment, providence moves too.

Risks and challenges

Everyone who pledges in this Kickstarter campaign are our first customers. Our goal is to delight you with AwesomeBox, so you become our champions.

We have limited to a manageable number how many AwesomeBoxes we will deliver July-Aug. We’ll be able to intervene manually if there are any glitches.

Our manufacturer has already produced and delivered hundreds of thousands of printed products — they’re fast, reliable and produce excellent quality.

We are in the final mile of building the AwesomeBox.com platform, so we don't anticipate delays in our delivery dates.

Learn about accountability on Kickstarter

FAQ

  • 5.25" x 5.25" cards that can be displayed, framed, pinned up or kept in a box (6" square x 1.75" deep) that can l lie flat on a coffee table or stand up on a bookshelf.

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  • No expiration date. You can use it anytime. Getting it on Kickstarter, you'll be sure to get an AwesomeBox before it is available to the general public.

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  • Question from a backer: <<Here's another thing that's given me pause: I really want to support your efforts—heck I'd work for your company, if I lived in SF. But, the KickStarter choices seem to require me to know my box application in advance. I'd like to give you guys $50, but I'm not really sure I have a need for a 50-card box right now. Maybe two 35 card boxes? Dunno.

    One thought: if you framed things somehow around AwesomeBox "credits" I might be more inclined to invest. Credits could be used to eventually get boxes when one had a specific event in mind. It would also be nice if credits were fungible and I could, say, pass on my credits to a friend who was organizing something for their family.>>

    ANSWER: This is exactly how it works. We could have called them "credits."

    We are prevented from editing the text in the reward to clarify, but essentially everyone will get a code that gives them credit for what they purchased in their Kickstarter award. They can use these credit themselves, or they can pass it along to others. The code will only be usable once. So, it should work like you suggest. If you purchase a smaller-sized box, you will have the opportunity during the process to upgrade it to a lager box, but still use the credit you receive from Kickstarter.

    One thing to keep in mind is that we won't open AwesomeBox to anyone and everyone until this fall, so getting yours via Kickstarter is the best way to go.

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  • We currently only ship to the Continental US, Alaska, Hawaii, and Puerto Rico via 2-day FedEx.

    Yes, we can ship to a an APOs (for people in armed service). But, but it will not be an option in the payment process. Please email us directly at contact at awesomebox.com with Subject: "APO shipping?"

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  • Our first release in August will use Facebook to log in. In a subsequent version this fall, we will add other social networking sites and ability to invite by email. This decision is due to the extra development complexity other log-in options add.

    Once you invite participants within AwesomeBox.com, you will be able to send them the URL from your browser via any means (email, txt, etc.). Only those who have been invited will be able to access the group.

    Although everyone must have a Facebook account to participate, nothing from the site will post to your Facebook wall or others' walls. And nothing will appear in your news feed, so it can remain a surprise for the recipient.

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  • The AwesomeBox collaboration is a private group. Only people who have access to the online group have been invited by other group members. The person who you are celebration will will get a link to the group after they get their AwesomeBox in person. She or he will even be blocked from the group until then — shhh, it's a surprise! Partly, the Facebook emphasis at first enables this.

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  • IDEA 1: THE DINNER PARTY
    * Bring a few friends together for a surprise dinner.
    * Ask everyone to pull a card from a hat.
    * Ask each person to read or act-out something in the card.
    Have fun and create more new memories.

    IDEA 2: THE PRANK
    * Give one card every 30 min to the recipient, who won't suspect anything.
    * Have fun continuing to give the cards one-by-one until the recipient catches on and says, "So, what is all this?"
    *Put them all in the box and tell the story of secretly planning to make an AwesomeBox as a group.

    IDEA 3: THE ART PARTY
    * Along with the printed boxset, you could buy 50 blank cards with just the designed backgrounds or white ones.
    * At a party, you invite people to make new ones with pens & markers (colorful sharpies would work great).
    * Combine the newly created cards to the printed ones.

    IDEA 4: Combine the newly created cards to the printed ones.

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  • IDEA 1: HUGE MURAL

    Get a tapestry or big piece of cloth.
    Attach the cards in a grid to take the entire side of a big wall.

    IDEA 2: APPRECIATION & GRATITUDE PRACTICE

    Keep the boxset on your bed stand.
    Pull one out each night to appreciate that friend.

    OTHER: Frame a subset on your wall. Frame a few individually and add to them over the years. Take some to the office.

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  • We built AwesomeBox to be "social by design" — both online and offline. We wanted a new form factor. Book reading while hanging with friends is anti-social. We tried that. Cards are social-by-design because you pass them around, talk about them, laugh, share them, hang them on a wall, or even throw them across the room at a friend. (We'd count that as social!) When the cards are collected to put in a beautiful boxset, its like a high-end loose-leaf book sitting on a bookshelf or coffee table.

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  • We only allow groups to start if they have at lease four days to invite friends to join and add photos and stories. If you plan ahead you can give the group of consirators weeks or months to collaborate.

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  • You can return your box set of cards within 30 days for any reason except for damage caused after delivery or errors in the original images or text posted to the group page. We will replace the box set at no cost to you. Return to: Muse Factory, 1242 Market St. 3rd Floor, San Francisco, CA 94102.

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  • Yes. We added the $100 pledge level that works for two AwesomeBoxes.

    Last updated:

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Just want to cheer us on? Want to get the first invitation to one of our next products? Pledge $1 to do both.

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    5 backers
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  2. Select this reward

    Pledge $9 or more About $9

    Get a SAMPLE SET OF 5 CARDS used in an AwesomeBox. We will print something cool on each one to give you a sense of what the cards look and feel like. Free USPS shipping. Gift box not included. Pledges of $35 and more will also get this sample set.

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    4 backers
    $
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  3. Reward no longer available

    Pledge $20 or more About $20

    Get EARLY BIRD "AwesomeBox 25" — boxset of 25 unique cards customized by your friends. You pay as "host," it's free for everyone who participates. Free USPS shipping. Available as early as July 31.

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    Ships to Only United States
    Reward no longer available 75 backers
    $
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  4. Select this reward

    Pledge $35 or more About $35

    Get "AwesomeBox 25" — boxset of 25 unique cards customized by a group of friends. (You've paid as "host," so it's free for everyone who participates.) Plus a sample 5-card set in August. Free USPS shipping. Available as early as Sept. 2014.

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    Ships to Only United States
    88 backers
    $
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  5. Select this reward

    Pledge $50 or more About $50

    Get "AwesomeBox 50" — boxset of 50 unique cards customized by a group of friends. You pay as "host," it's free for everyone who participates. Plus a sample 5-card set in August. Free USPS shipping. As early as Sept. 2014.

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    Ships to Only United States
    42 backers
    $
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  6. Select this reward

    Pledge $75 or more About $75

    Get "AwesomeBox 100" — boxset of 100 unique cards customized by a group of friends. You pay as "host," it's free for everyone who participates. Plus a sample 5-card set in August. Free shipping. As early as Sept. 2014.

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    Ships to Only United States
    13 backers
    $
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  7. Select this reward

    Pledge $100 or more About $100

    Get two "AwesomeBox 50" — boxset of 50 unique cards customized by a group of friends. You pay as "host," it's free for everyone who participates. Plus a sample 5-card set in August. Free USPS shipping. As early as Sept. 2014.

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    Estimated delivery
    Ships to Only United States
    14 backers
    $
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  8. Select this reward

    Pledge $200 or more About $200

    Any sized "AwesomeBox" above.

    Plus: (1) a sample 5-card set in August,

    (2) one 8x10 professional print of Dana's or Tony's portfolio photos.

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    Ships to Only United States
    13 backers
    $
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  9. Select this reward

    Pledge $500 or more About $500

    Any sized "AwesomeBox" above.

    Plus: (1) a sample 5-card set in August,

    (2) two 11"x14" professional prints of Dana's or Tony's portfolio photos,

    (3) personally autographed copy of SEEING BEYOND SIGHT (Chronicle Books), and

    (4) 8"x10" photographic print of "Boldness has genius"

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    Ships to Only United States
    5 backers
    $
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  10. Select this reward

    Pledge $1,000 or more About $1,000

    Any sized "AwesomeBox" above.

    Plus: (1) a sample 5-card set in August,

    (2) three 11"x14" professional prints of Dana's or Tony's portfolio photos,

    (3) personally autographed copy of SEEING BEYOND SIGHT (Chronicle Books), and

    (4) 11"x14" photographic print of "Boldness has genius"

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    Estimated delivery
    Ships to Only United States
    2 backers
    $
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  11. Reward no longer available

    Pledge $2,500 or more About $2,500

    Any sized "AwesomeBox" above.

    Plus: (1) a sample 5-card set in August,

    (2) four 11"14" professional prints of Dana's or Tony's portfolio photos,

    (3) personally autographed copy of SEEING BEYOND SIGHT (Chronicle Books), and

    (4) 11"x14" photographic print of "Boldness has genius"

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    Estimated delivery
    Ships to Only United States
    Reward no longer available 1 backer
    $
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  12. Reward no longer available

    Pledge $2,500 or more About $2,500

    Get seventy "AwesomeBox 25" — boxset of 25 unique cards customized by a group of friends. You pay as "host," it's free for everyone who participates. Plus a sample 5-card set in August. Free USPS shipping. As early as Nov. 2014.

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 1 backer
    $
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    It's a way to bring creative projects to life.

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Funding period

- (30 days)