This project will only be funded if it reaches its goal by Thu, December 13 2018 1:22 PM UTC +00:00.
We’ve all been there: you have a bad skin day with no idea what caused it or what to do about it. Our skin is our largest organ and there’s a lot that can affect it. Our team (a designer, a data scientist, and a renowned dermatologist) spent the last year at MIT determining how to measure what’s going on with our skin, and how to improve it.
After a successful pop-up in New York this summer, we’re bringing Atolla to your home! Get a monthly subscription kit with skin analysis tools and a customized serum, created uniquely for you. As your skin changes, Atolla's proprietary algorithm adapts the formulation you receive.
The best skincare is skincare you don't have to think about.
We think about it for you!
Atolla applies the scientific method to skincare. We’ve developed a proprietary system to help you quantifiably measure what’s going on with your skin, and we use that knowledge to develop your personal formula. The serum we create combats your specific skin issues and fits your environment, lifestyle, and routine. And that’s just the beginning—as your skin changes over time, your serum will adapt over time. Our machine-learning algorithm recognizes patterns in what’s causing your skin to react positively or negatively, and we use this information to provide you the best solution, no matter the situation.
Back us today to start a long-term relationship where, together, we’ll help you achieve healthier skin.
3 Simple Steps: Analyze - Formulate - Track
STEP 1: Analyze
Assess your skin in just 10 minutes from anywhere with the Atolla Skin Analysis Kit:
- Complete a short intake survey to tell us about your environment, lifestyle, and current routine
- Take a selfie to start tracking visual progress
- Measure the moisture, oil, and pH levels of your skin
- Build a personal preference profile - test ingredients to understand what absorbs and feels best
STEP 2: Formulate
New breakout? Dry skin this winter? No matter your specific case—we make the best product to work for your skin right now. Your personalized serum's ingredients and their dosage are calibrated to suit your skin.
STEP 3: Track
Easily track your progress with the Atolla Skin Health app. Measure how well your routine is working by seeing trends in your physical measurements (oil, moisture, and pH) and your selfies!
A COMPLETE SYSTEM FOR SMARTER SKINCARE:
- Comprehensive but easy to use
- Nothing to send back to us
- Takes 10 minutes or less
- Personalized solution for better skin
Data Science Meets Skin Science.
It's not just one factor that matters, it's the complete picture. The Atolla system identifies the many factors that affect your skin and helps you look your best.
Understand your skin across multiple dimensions with your Skin Sequence— capturing your specific skin goals, skin measurements, and product preferences. As the Atolla community grows, we will be able to give you recommendations and insights based on people with similar skin to yours.
How do we customize your product?
Atolla matches you with the most effective ingredients based on your skin analysis, and calibrates the concentration of each ingredient to the severity of your skin issue(s). You'll see exactly what ingredients are in your formulation and why you matched with them.
We use top ingredients as determined by dermatologists (e.g., Vitamin C, AHA/BHAs, Retinols). But more importantly, we use them in just the right formula for you. You don't need to use every ingredient; you need to use the right ones at the amount that is safe and effective for your skin.
Together each month, we will monitor your progress. From your results, we adapt your next month’s formulation to always give you the most effective product.
What's your skin sequence? Atolla Skin Stories
Often, people discover that their skin is totally different than they think it is. Our customers found that getting knowledge about their skin and a product tailored to them made them feel empowered. Here’s what Atolla users have to say:
“I always thought I had oily skin, but learned I had both dry AND oily skin and had been using the wrong products the entire time. Since using the Atolla system, I’ve felt way more balanced.” - Maya, Sequence WT-432
"Every week I had new breakouts... I honestly felt like no matter what treatment I tried, I would never be fully satisfied with skin. I began using my Atolla formula and the next morning my skin already felt healthier. I no longer use any prescription creams, none of them come even close to working like your product does. My skin hasn't felt this healthy in years!" - Isabella, Sequence CT-254
“Amazing... solved multiple problems with 1 product! I have more glow and better texture." - Lauren, Sequence IF-248
An easy at-home system, with nothing to send back.
Get the tools to understand your skin—comprehensive skin testing in just 10 minutes!
The Skin Analysis Kit includes:
- Instruction guide
- Moisture level test
- Oil level test
- Skin pH test
- Profile preference ingredients (in your first kit)
Each of these measurements factor into the development of your custom serum.
Knowledge is Power: The Atolla Skin Analysis
We've all heard that our skin is either dry, oily, normal, or combination. But skin is much more complicated than that! In reality, most people experience several of those conditions (sometimes simultaneously) over the course of their lifetime. To truly understand what’s going on, Atolla monitors three key measurements: moisture, oil and pH. These levels help us best tackle issues caused by any imbalance.
Moisture Level Test: Without proper hydration, skin is more susceptible to redness, irritation, and unwanted hyper-pigmentation. Your moisture levels are used to design a formulation that keeps your skin hydrated.
Oil Level Test: Your skin’s oil protects it from the environment, but excess oil can lead to clogged pores, breakouts, and blackheads. Your oil levels are used to match you with ingredients that balance your skin.
pH Test: Your skin's pH reflects how susceptible it is to bacteria, allergens, and pollution. By tracking your skin's pH, we make sure your skincare routine helps you stay in the optimal range of 4.5 - 5.5.
Track progress and get personalized insights.
The Atolla Skin Health app is your go-to source for skin insights and analysis.
Use the app to:
- Track your progress: Upload selfies to track your progress, rate how the products in your routine are working, and use our monitoring tools for a precise understanding of how your skin improves over time.
- Spot trends and get tips: Get lifestyle insights to improve your skin health— measure how changes in your diet or in the weather affects your skin and get tips on how to counteract those effects.
- Connect with fellow skin nerds: Trade tips and routine suggestions with others in the Atolla community with similar skin to yours (quantified as similarity in Skin Sequence).
An Interdisciplinary Team of Experts
We are a founding team of three: a designer and data scientist from MIT and one of the top dermatologists in the country. Meg learned to build products by working on the world's best 3D printer and Kickstarter success story, Formlabs. Sid knows how to apply data science to the real world, through working with top brands like Ralph Lauren, Patagonia, and Tylenol.
Dr. Ranella Hirsch is a frequently quoted authority in Cosmetic Dermatology. Called an "Expert Derm" by Allure and a "Beauty Guru" by Marie Claire, Dr. Hirsch is the Past President of the American Society of Cosmetic Dermatology and Aesthetic Surgery. As Dove's Global Partner Dermatologist, she was a co-creator of the Dove DermaSeries premium range and was the Vichy USA Dermatology Partner for their US launch and rollout.
Let's change how skincare works, together!
It shouldn't be a struggle for you to feel amazing in your own skin. As a Kickstarter community member, you know how technology can help you become the best version of yourself.
Building a machine-learning model for skin requires your help. Joining the Atolla platform helps you achieve better skin, and helps others experiencing similar issues get the answers they're looking for.
When you back this project, you help us co-create the future of skincare. We want to hear from you about future products and features to build. Here's some ideas we had:
- Development of Atolla moisturizer and cleanser
- Integration with Diet tracking apps
- Integration with Sleep tracking apps
- Integration with Apple Health apps
- + Whatever helps you understand your skin
A Predictive Model for Skin
We are building a unique longitudinal dataset that is comprehensive and broad in 1) its coverage of demographics, geographies, skin concerns, lifestyles, products used, and 2) tracking of skin measurement, visual and sentiment changes.
Machine learning is powerful where solving classification or prediction questions are too complicated for manual segmentation or simple regression techniques. Skin is a complicated organ that cannot be described by just one variable. Thus, we are using machine learning to solve both the classification and recommendation problems. In other words, we use machine learning to create comprehensive skin archetypes based on all the factors that might affect someone’s skin. Based on that information, we have another machine learning model to predict how a person’s skin will change to a particular formulation based on whether it work for people in the same skin archetype. As the Atolla community grows larger and people use the platform for longer, we will go one step further and predict skin outcomes based on the individual's skin, health, lifestyle and environment.
App Progress To Date
We have an early working version of the app, but want your input to make it the most useful skin tracking tool possible! We're looking to crowdsource ideas for new app features and will keep you updated as we build them.
Atolla Skin Test Scanning
Spread the word!
Kickstarter Launch Squad
We're a small team, but we couldn't have done it without the help of our friends.
Video: Josh Foisey
Photo: Rob Chron Photography
Copy: Liz Joyce
Voice Recording: Ugly Duck
GFX: Plugin Studios
Risks and challenges
We are currently in the development and testing phase for the customized serum formulations. Our top priority is safety and efficacy, which means that we will be making sure these products pass our rigorous safety testing. Given this commitment, there is a chance that the delivery of the serum product will be delayed by one or two months if our testing timeline goes longer than planned.
Current timeline for customized serum development:
Oct - Nov 2018: Final serum design tweaks
Dec 2018: Serum evaluations
Jan - Feb 2019: Stability, microbiological (patch/allergy), package testing
Mar - Apr 2019: Manufacturing and first delivery for SUPER EARLY BIRDS
May 2019: Ship for EARLY BIRDS
Jun 2019: Fulfillment complete