The movie is actually already funded and is now headed into production this October. All additional funds collected through Kickstarter will be put towards expanding the production, distribution, and marketing budgets.
The Atlas Shrugged Movie Kickstarter campaign is not so much about money though as it is about marketing.
There are two facets to that:
1. We know that fans of the book are going to LOVE getting involved in the production at this level - with rewards ranging from having your name forever etched on a "Producers Wall" at the Atlas Shrugged Movie web site, to actually being in the movie, we know they're going to have a fantastic time. Being part of Atlas Shrugged history is something we're all extremely proud of and having the opportunity to open the doors and let other Atlas fans in to be a part of that same history is really very special for us.
2. We're very aware that we have a built-in "anti-Atlas" audience as well. We know from our experience with the first two films that there is an incredible amount of vitriol out there and, we have every intention of capitalizing on it this time around. As we launch the Kickstarter campaign, those haters are going to come ALIVE. They're going to come after us in droves attacking us everywhere online. To them, we say thank you. Thank you for helping us spread the word. We're looking forward to the onslaught of all those negative blogs, facebook posts, and tweets.