The movie is actually already funded and is now headed into production this October. All additional funds collected through Kickstarter will be put towards expanding the production, distribution, and marketing budgets.
The Atlas Shrugged Movie Kickstarter campaign is not so much about money though as it is about marketing.
There are two facets to that:
1. We know that fans of the book are going to LOVE getting involved in the production at this level - with rewards ranging from having your name forever etched on a "Producers Wall" at the Atlas Shrugged Movie web site, to actually being in the movie, we know they're going to have a fantastic time. Being part of Atlas Shrugged history is something we're all extremely proud of and having the opportunity to open the doors and let other Atlas fans in to be a part of that same history is really very special for us.
2. We're very aware that we have a built-in "anti-Atlas" audience as well. We know from our experience with the first two films that there is an incredible amount of vitriol out there and, we have every intention of capitalizing on it this time around. As we launch the Kickstarter campaign, those haters are going to come ALIVE. They're going to come after us in droves attacking us everywhere online. To them, we say thank you. Thank you for helping us spread the word. We're looking forward to the onslaught of all those negative blogs, facebook posts, and tweets.
Kickstarter is not charity and we do not seek charity. We are offering a voluntary value-for value exchange. If you see no value in any of the reward levels, you should not back the project.
Regarding the idea of charity however, Ayn Rand had no problem with someone giving money to a cause they care about. If someone deems a cause worthy and wants to donate money, they should be free to do it. What Ayn Rand had a problem with is altruism for the sake of altruism as a moral duty, or being compelled, or forced, to "give."
"The fact that a man has no claim on others (i.e., that it is not their moral duty to help him and that he cannot demand their help as his right) does not preclude or prohibit good will among men and does not make it immoral to offer or to accept voluntary, non-sacrificial assistance." - Ayn Rand
With Kickstarter, it's all or nothing. If a campaign does not reach its goal, no money is collected and no rewards distributed. Wanting to ensure that contributors receive their desired "reward", we set the goal to a number we thought we could reasonably achieve.
While the film is already funded, final budgets will be completed after the Kickstarter project. All funds collected through Kickstarter will be distributed throughout the production, distribution and marketing budgets.