About this project
"...crowdfunding represents a new, high-tech way of going Galt." - Nick Gillespie, Editor, Reason.tv
Ayn Rand and Kickstarter
Ayn Rand is widely considered one of the most influential and controversial authors of the 20th Century. Rand’s magnum opus, Atlas Shrugged, was published in 1957. Thirty-five years later, a Library of Congress survey reported that Atlas Shrugged was the second most influential book ever written - second only to the Bible.
For decades, her books have inspired millions while at the same time sparking vigorous debate in social, and at times, political circles.
What has made Atlas Shrugged withstand the test of time, and continue to sell hundreds of thousands of books every year, is just how relevant people find the message of the book to what they’re experiencing today. Amazingly, it is incredible word-of-mouth alone that continues to drive sales.
Atlas Shrugged tells the compelling story of a Country whose economic system is on the brink of collapse. As the economy continues to spin out of control, brilliant men and women, from artists to industrialists, continue to mysteriously disappear at the hands of the unknown.
Similar to the history of our own country, Atlas Shrugged tells the story of real heroes amongst men and their entirely unique and inspiring battle for independence and freedom. And, as the story of Atlas Shrugged unfolds, we the readers come to learn the true meaning of integrity.
After its initial publication, Ayn Rand aspired to produce Atlas Shrugged into a motion picture. Whatever the reason, fear of failure or lack of courage, Hollywood wasn’t interested - until 2010 when John Aglialoro and Harmon Kaslow began production on the film trilogy.
Kickstarter gives us a great opportunity to reach out to a whole new audience as well as affording fans of the book a chance to participate and join us in being part of the celebration of Ayn Rand’s ideas.
Atlas Shrugged was written over 50 years ago as a warning to future generations. This movie is being produced to alert those same generations.
Ayn Rand on Johnny Carson in 1967
A message from Producer John Aglialoro
"I purchased the rights to Atlas Shrugged back in 1992 because Atlas Shrugged touched my life - in more ways than I can count. If you too have been touched by Rand's work, if you feel an impact has made on your life as a direct result of reading her works, this is your moment to say 'thank you' and help spread the message of Atlas." - John Aglialoro, Producer
Be part of Atlas Shrugged Histoy
To become one of our backers, just click on the big green button to the right of our video. Kickstarter will ask you for your pledge, which reward you want, and how you want to sign up. Signing up is easy; you can even do it through Facebook.
Galt's Gulch Online
Join us in Galt's Gulch Online to connect with other like-minded individuals. The Producers of the films hang out in the Gulch often.
Risks and challenges
As with any movie production, there are various risks and challenges. We are offsetting those risks with production insurance, contingency plans, and a production team with years and years of experience. Having completed and successfully distributed both Atlas Shrugged Parts 1 & 2, we are confident that Atlas Shrugged Part 3 will be in theaters late 2014.
One of our biggest challenges is scheduling a Fall 2013 shoot. Already being September, we are looking to begin shooting before the end of the year. Distribution is also a major challenge, but we have excellent relationships with the great distributors we've used for Parts 1 & 2 and have signed a deal with 20th Century Fox for USA Home Video Distribution.
With respect to rewards fulfillment, we will be working with a professional fulfillment partner to get all your DVDs, digital downloads, and other goodies delivered safely and on schedule.
We’ll be posting regular updates about our progress to all backers, so you’ll be the first to know what’s going on.
Important Information About Rewards
• Travel, lodging and transportation to events and set visits not included in any reward bundle and are the responsibility of the purchaser.
• Some rewards may require additional paperwork. If you are appearing in the film, you will have to sign a release and be qualified legally and physically to be on a motion picture set (and subject to all the rules governing the production).
• For those of you visiting our set, we anticipate shooting as early as October in Pennsylvania or Georgia. However, there is a good chance this may change. We will keep you updated so you can plan ahead to visit us.
• For those having your names carved into Galt's house, all names subject to approval.
• If you become an extra ($5000 reward) you must be a US citizen or have a US work visa, and not be a member of SAG/AFTRA.
• You must be over 18 or accompanied by a parent or legal guardian (who will count as your plus one) to attend the premiere or visit the set. Extras must also be over 18 and meet all the production requirements and rules.
• This fundraising campaign is all subject to applicable Kickstarter rules/regulations, movie guild rules and applicable law. if any of this conflicts, we will work with you in good faith to give you a substitute reward.Learn about accountability on Kickstarter
The movie is actually already funded and is now headed into production this October. All additional funds collected through Kickstarter will be put towards expanding the production, distribution, and marketing budgets.
The Atlas Shrugged Movie Kickstarter campaign is not so much about money though as it is about marketing.
There are two facets to that:
1. We know that fans of the book are going to LOVE getting involved in the production at this level - with rewards ranging from having your name forever etched on a "Producers Wall" at the Atlas Shrugged Movie web site, to actually being in the movie, we know they're going to have a fantastic time. Being part of Atlas Shrugged history is something we're all extremely proud of and having the opportunity to open the doors and let other Atlas fans in to be a part of that same history is really very special for us.
2. We're very aware that we have a built-in "anti-Atlas" audience as well. We know from our experience with the first two films that there is an incredible amount of vitriol out there and, we have every intention of capitalizing on it this time around. As we launch the Kickstarter campaign, those haters are going to come ALIVE. They're going to come after us in droves attacking us everywhere online. To them, we say thank you. Thank you for helping us spread the word. We're looking forward to the onslaught of all those negative blogs, facebook posts, and tweets.
Kickstarter is not charity and we do not seek charity. We are offering a voluntary value-for value exchange. If you see no value in any of the reward levels, you should not back the project.
Regarding the idea of charity however, Ayn Rand had no problem with someone giving money to a cause they care about. If someone deems a cause worthy and wants to donate money, they should be free to do it. What Ayn Rand had a problem with is altruism for the sake of altruism as a moral duty, or being compelled, or forced, to "give."
"The fact that a man has no claim on others (i.e., that it is not their moral duty to help him and that he cannot demand their help as his right) does not preclude or prohibit good will among men and does not make it immoral to offer or to accept voluntary, non-sacrificial assistance." - Ayn Rand
The movie's budget for production and marketing is just under 10 million.
With Kickstarter, it's all or nothing. If a campaign does not reach its goal, no money is collected and no rewards distributed. Wanting to ensure that contributors receive their desired "reward", we set the goal to a number we thought we could reasonably achieve.
While the film is already funded, final budgets will be completed after the Kickstarter project. All funds collected through Kickstarter will be distributed throughout the production, distribution and marketing budgets.
No. Kickstarter represents a "free market" and the very embodiment of what Atlas Shrugged is all about.
The real irony is that detractors continue to use the word "irony" to describe a voluntary value-for-value trade amongst individuals as being in opposition to Rand's philosophy.
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