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We hand-harvest water to make flake finishing salt. We're opening a modern-day salt works in historic Gloucester, Massachusetts! Read more

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Funded!

This project was successfully funded on June 11, 2014.

We hand-harvest water to make flake finishing salt. We're opening a modern-day salt works in historic Gloucester, Massachusetts!

About this project

What Is Atlantic Saltworks?

Atlantic Saltworks hand-harvests sea water from historic Gloucester, Massachusetts to make small batch, all-natural flake finishing salt.

Tell me more about your salt!

Pure. Sea. Salt. It's as simple as that. Unlike commercially produced sea salt, Atlantic Saltworks all-natural flake finishing salt has no added chemicals - no added anything! Our light, crunchy salt is a great complement to most any dish. From the summer's ripest garden tomato, to your grandmother's hearty beef stew on a cold winter day, the naturally briny and clean flavor of the crystals makes food pop. Simply take a pinch of the delicate flakes and crush them between your fingers and sprinkle - you only need a little bit! It will soon become the only salt you have on your table.

Some of our favorite uses for our salt include seasoning meats and veggies before cooking, adding a flourish to most any dish right before serving, and using it as an unexpected and yummy addition to sweets, especially caramels and baked goods.

Why are we doing a Kickstarter? 

We are doing a Kickstarter because we need to open our own production facility in order to keep up with growing demand!

We are happy to say, less than eight months after making our first ever sale at a small open studio event, demand is growing rapidly! So, in order for us to take the next big step to becoming a full-time business, we need to open our own production facility! Exciting and daunting at the same time, right? We currently use a shared commercial kitchen and we have already outgrown it. This new space will allow us to expand our production capabilities and move everything to one location in Gloucester, Massachusetts, where we can continue to grow.

Why Gloucester?

  • Our hand-harvested water comes from Gloucester! We tested out many spots along the North Shore of Massachusetts, and we decided Gloucester’s water made the best tasting salt – plain and simple.
  • The history and story surrounding the city itself is uniquely salty: Gloucester is America’s oldest fishing port and was once the world’s largest. Its main export for centuries was salted fish, but the invention of refrigeration in the early 20th Century eliminated the need to preserve fish with salt. We hope reintroducing salt will play a small part in helping support and define the next chapter in Gloucester’s unique maritime history. Quite frankly, we think that’s pretty cool. 
  • Gloucester has embraced us! From city leadership to excited customers, we couldn’t be more thankful for the ongoing support and help the community has given us. Thank you, Gloucester, we can’t wait to become a permanent part of the community!

Who is Atlantic Saltworks? 

We are Heather and Alison, two friends who met in college a long time ago - it was the early 90s! Fast forward a few decades to late summer 2013, where we found ourselves wanting to put our recently earned MBAs to work in order to create a meaningful and profitable business.

One afternoon, as we returned from the farmers market with dinner, we realized everything we were about to eat was all-natural and local, except for the salt. So, we marched across the street, straight into the harbor and got a gallon of seawater to boil it down. Even though our knowledge of basic chemistry told us seawater would yield salt, we couldn’t believe it as we watched the water evaporate and salt appear. It was like MAGIC! Atlantic Saltworks was born right then and there, and our lives as “saltrepreneurs” began.

Making great salt is our absolute passion. We are excited to continue to grow and expand the geographic reach of Atlantic Saltworks. We want everyone, from home cooks to world-class chefs to love our salt. Our long-term goal is to create a company that makes great salt that is enjoyed worldwide. We are confident we are on the right path to make that happen! Most importantly, we want to make you all proud of our accomplishments so someday you can look back and say you were part of Atlantic Saltworks' success story!

That's Heather on the left, and Alison on the right...
That's Heather on the left, and Alison on the right...

Atlantic Saltworks in the news...

Not only has the response to our salt been great, but we’ve been lucky enough to earn some valuable media coverage as well.

Need more information?

We’d love to chat further if you want to know more about us, our company, or our products. Feel free to drop us a line! And, of course we will be sure to keep you updated regularly as our progress moves forward. Or, you can always find us and reach out online: 

Thanks!

First and foremost, thanks to you, our salty supporters, we love you! 

In addition, our thanks go out to Culinarium for their salt cellars, Turtle Alley for their chocolate, Mike Glueckert, who designed our logo, Casey Grenier, for lots of photo and video help, and finally, Matt Deal for letting us use the song he wrote and recorded that we used for our video soundtrack!

Risks and challenges

We are keenly aware that when transforming an empty space into something new that there will be hurdles to overcome. We have tried to mitigate as many risks as possible.

Doing our Homework: We have already been working with with commercial developers, contractors, and most importantly, city departments who will be approving our new space. Proactive communication throughout the process and establishing positive relationships is key to avoiding any last-minute surprises.

Identifying the Right Space: We need to find a place that isn’t too big or too small to start. We have already informally identified the space and plan to sign the lease soon.

Working Within a Timeline: The biggest challenge we see is Murphy’s Law pushing back our opening date. As we go through the process, we will keep all of you informed, especially those of you that will be joining us for tours, so we can all plan accordingly!

Fulfilling Kickstarter Rewards: We are already in business. So, there's no question about whether or not we can make salt - we do it today. We are ready for you!

Learn about accountability on Kickstarter

FAQ

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Rewards

  • You selected
    Pledge $10 or more

    13 backers

    Reward 1: Join the salty celebration! Your name will join other salty supporters on the Atlantic Saltworks Wall of Fame in our new production facility; we’ll give you a shout-out on social media and on our web site; we’ll pen you a hand-written thank you note; we’ll send you send an Atlantic Saltworks sticker to sport proudly on any surface you desire; and finally, our sincere gratitude for helping make our new production facility a reality!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    61 backers

    Reward 2: Be prepared for salt emergencies! You’ll receive a limited edition 1oz glass travel jar of our flake finishing salt, perfect for the salty supporter on the go. Break it out at restaurants and dinner parties; your quick actions will save the day. Trust us - it’s a great conversation piece. You’ll ALSO receive Reward 1, and our sincere gratitude for helping to make our new production facility a reality!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    63 backers

    Reward 3: More salt you say? OK! Be the first to receive a large bag (3.5oz) of our flake finishing salt - it isn’t available to the general public yet! You’ll ALSO receive Rewards 1 and 2, and our sincere gratitude for helping to make our new production facility a reality!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    6 backers

    Reward 4: Great drinks deserve great salt. Our yet-to-be-released cocktail salt will surely kick up your favorite summer cocktail a few notches, either on the rim or even in the drink. But wait, there’s more! You’ll ALSO receive Rewards 1, 2 and 3, and our sincere gratitude for helping to make our new production facility a reality!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    37 backers

    Reward 5: Salt makes everything taste better, even chocolate! Salty and sweet supporters will receive a unique selection of chocolates featuring Atlantic Saltworks salt from our friends at Turtle Alley Chocolates in Gloucester. You’ll ALSO receive Rewards 1, 2, 3 and 4, and our sincere gratitude for helping to make our new production facility a reality!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $150 or more

    13 backers

    Reward 6: We love salt and we love our new cement salt cellars from cool kitchenwares company Culinarium. Salty supporters will receive one of these sleek, modern cellars - your salt will be so excited to move into its new digs. But wait, there’s more! You’ll ALSO receive Rewards 1 through 5, and our sincere gratitude for helping make our new production facility a reality!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $250 or more

    3 backers

    Reward 7: What if you could get TWO of all of these great items? Well it's your lucky day! Keep them all for yourself or start your holiday shopping now! Salty supporters will receive two each of Rewards 1 through 6, and our sincere gratitude for helping to make our new production facility a reality!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    0 backers

    Reward 8: Salty supporters who want a close-up view into the glamorous world of small batch salt-making, listen up! You and one guest are invited to an educational salt tasting and personal tour with salty snacks at our new facility! You’ll ALSO receive Rewards 1 through 6, and our sincere gratitude for helping to make our new production facility a reality! Note: products will be shipped in July, and we expect tours to start in the Fall.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $500 or more

    0 backers

    Reward 9: Invite your friends, too! You and up to 12 of your friends will get a close-up view into the glamorous world of small batch salt-making. You’re all invited to a private salt tasting and a personal tour with salty snacks at our new facility! But wait, there's more! You’ll ALSO receive Rewards 1 through 6, and our sincere gratitude for helping to make our new production facility a reality! Note: products will be shipped in July, and we expect tours to start in the Fall.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $1,000 or more

    1 backer

    Reward 10: It’s gonna be a party! You, our generous salty supporter, and up to 12 of your friends are invited to a private rollicking lobster boil at our new facility! Your evening of crustaceans, salt, music, and fun will also include an educational salt tasting and tour. But wait, there’s more! You’ll ALSO receive Rewards 1 through 6, and our sincere gratitude for helping to make our new production facility a reality! Note: products will be shipped in July, and we expect tours to start in the Fall.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $5,000 or more

    1 backer Limited (4 left of 5)

    Reward 11: This is the big kahuna, the icing on the cake, the really big deal. Attend Atlantic Saltworks University from the comfort of your own home! And you can even choose your classes! We can teach you and your friends Salt Appreciation and History 101 and then head straight for an array of snacks made with our salt, or we can delve deeper with a graduate level course for those more interested in the unique story of this historically significant seasoning. Pretty much, the day (or evening) is what you make of it - we’d love to come over, talk salt, have some fun! We live in the Boston area, so for the sake of logistics, we’d prefer to drive to you, but if you’re farther away, we’re not ruling you out. So, before hitting the purchase button on this one, we request that you please connect with us via email to confirm some details. Oh, and of course don’t forget that you’ll ALSO receive Rewards 1 through 6, and our sincere gratitude for helping to make our new production facility a reality!

    Estimated delivery:
    Only ships to: United States

Funding period

- (30 days)