Meet Brappz. Colorful and Fun.
The key challenge was to come up with a solution that did not look, feel like, nor adjust like a conventional bra strap.
Following wide-ranging research we designed a soft silicone spaghetti strap with 4 adjustment holes on each end.
We also designed a clever two-way detachable hook making it super easy to change or add straps so you can completely personalize your look.
One Product. Limitless Uses.
We tested Brappz and received very positive feedback. Above all, the users suggested many other ways to use Brappz. To our surprise, the product took a life of its own. We realized we had invented a multi-use accessory ranging form bra strap to jewelry & hair accessories, to shoelaces and on and on. The concept blends well with the trendy athleisure lifestyle for its multi-functionality and for being able to dress it up and down.
It is amazing what you can do with few straps and hooks!
Mix & Match. Personalize your Look.
Video: Victor Arroyo www.youtube.com/user/victorarroyomelis
Photography: Tatiana, Jennica, Victoria, Greg Aegerter www.visualplayers.ch
Models: Tatiana, Mia, Manon, Mich, Ana, Valentine
Copywriters: June, Ellen, Charlotte
Clothes: SB Sport http://sbsport.ch
Venues: Visual Players Lausanne, Body Up Nyon, Mumbai Bar Nyon
Advise & Patience: Ernesto, Goran, PY, Sigrid
Risks and challenges
We have already produced the minimum order quantity, and have started selling a small quantity in Geneva, Switzerland area and online. We made sure to put aside the necessary inventory to fulfill our Kickstarter campaign.
Nevertheless, if the brappzmania kicks off and the whole world wants brappz, we could have a production bottleneck. We have already spoken to our manufacturers, who are willing to deliver in shorter lead times, and work around the clock if necessary. In addition, we have already initiated business relationships with other manufacturers, to diversify our sourcing. Last but not least we planned to deliver a little earlier than expected, this way we can ensure to have another production lot just in time if need be to comply with the September 2015 deadline.
Of course there are some risk factors out of our control, for example an overnight success, a postal strike, force majeur, etc.... We promise to keep you in the loop on the progress and any hurdles along the way.
Any pledge will bring us closer to our goal of marketing worldwide and making sure we can continue to invest in tooling, production and innovation! Please HELP us reach our goal by clicking on "Back This Project" button and by spreading the word, so go on share this page.
Thank you. Get hooked on Brappz!Learn about accountability on Kickstarter
- (30 days)