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Brappz is the stylish accessory for every season featuring vibrant silky soft colorful straps and an original two-way detachable hook
Brappz can be used from gym to street as bracelet, choker, badging accessory, hair tie, headband, shoelaces, bikini straps and much more! Create your own style with our interconnectingsilky-soft Strappz, Hookz & Snappz.
Brappz can be used from gym to street as bracelet, choker, badging accessory, hair tie, headband, shoelaces, bikini straps and much more! Create your own style with our interconnectingsilky-soft Strappz, Hookz & Snappz.
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224 backers pledged CHF 32,175 to help bring this project to life.

About

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Brappz - The alternative to bra straps and so much more

CHF 32,175

224

Meet Brappz. Colorful and Fun.

 The key challenge was to come up with a solution that did not look, feel like, nor adjust like a conventional bra strap.

The Strap

Following wide-ranging research we designed a soft silicone spaghetti strap with 4 adjustment holes on each end.

The Hook

We also designed a clever two-way detachable hook making it super easy to change or add straps so you can completely personalize your look.

One Product. Limitless Uses.

We tested Brappz and received very positive feedback. Above all, the users suggested many other ways to use Brappz. To our surprise, the product took a life of its own. We realized we had invented a multi-use accessory ranging form bra strap to jewelry & hair accessories, to shoelaces and on and on. The concept blends well with the trendy athleisure lifestyle for its multi-functionality and for being able to dress it up and down.

It is amazing what you can do with few straps and hooks!

Mix & Match. Personalize your Look.

Special Thanks

Video: Victor Arroyo www.youtube.com/user/victorarroyomelis

Photography: Tatiana, Jennica, Victoria, Greg Aegerter www.visualplayers.ch

Models: Tatiana, Mia, Manon, Mich, Ana, Valentine

Copywriters: June, Ellen, Charlotte

Clothes: SB Sport http://sbsport.ch

Venues: Visual Players Lausanne, Body Up Nyon, Mumbai Bar Nyon 

Advise & Patience: Ernesto, Goran, PY, Sigrid

Risks and challenges

We have already produced the minimum order quantity, and have started selling a small quantity in Geneva, Switzerland area and online. We made sure to put aside the necessary inventory to fulfill our Kickstarter campaign.

Nevertheless, if the brappzmania kicks off and the whole world wants brappz, we could have a production bottleneck. We have already spoken to our manufacturers, who are willing to deliver in shorter lead times, and work around the clock if necessary. In addition, we have already initiated business relationships with other manufacturers, to diversify our sourcing. Last but not least we planned to deliver a little earlier than expected, this way we can ensure to have another production lot just in time if need be to comply with the September 2015 deadline.

Of course there are some risk factors out of our control, for example an overnight success, a postal strike, force majeur, etc.... We promise to keep you in the loop on the progress and any hurdles along the way.

Any pledge will bring us closer to our goal of marketing worldwide and making sure we can continue to invest in tooling, production and innovation! Please HELP us reach our goal by clicking on "Back This Project" button and by spreading the word, so go on share this page.

Thank you. Get hooked on Brappz!

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Support

  1. Select this reward

    Pledge CHF 1 or more About US$ 1.03

    A BIG thank you and a virtual hug.
    Your name will be listed on the Supporter page of our website (optional).

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    7 backers
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  2. Select this reward

    Pledge CHF 7 or more About $7

    JUST CURIOUS
    Get to know Brappz & receive 1 strap & 1 silver hook. To use as bracelet, hair tie etc. Your name will be listed on the Supporter page of our website (optional).

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    Ships to Anywhere in the world
    8 backers
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  3. Select this reward

    Pledge CHF 10 or more About $10

    JUST CURIOUS - FOR HIM
    Get to know Brappz & receive 1 black and 1 brown strap & + black hook. To use as bracelet. Your name will be listed on the Supporter page of our website (optional).
    Your name will be listed on the Supporter page of our website (optional).

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  4. Select this reward

    Pledge CHF 25 or more About $26

    EARLY BIRD
    Get the basics (black, red or white) and be among the first to try Brappz from our existing production batch. You will receive 4 straps PLUS 4 silver hooks. To use as bra straps, accessories, shoelaces etc.… Your name will be listed on the Supporter page of our website (optional).

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    Limited 57 backers
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  5. Select this reward

    Pledge CHF 40 or more About $41

    PARTY PACK
    Get 2 pairs of regular glow in the dark + 2 pairs of
    XL glow in the dark straps PLUS 4 silver hooks. Straps available in restless green & restless pink. To use as bra straps, accessories, shoelaces, headband, hair tie, etc… XL for halter or crisscross, headbands, shoelaces, etc…
    Your name will be listed on the Supporter page of our website (optional).

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    Ships to Anywhere in the world
    Limited 10 backers
    CHF
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  6. Select this reward

    Pledge CHF 50 or more About $51

    MIX & MATCH SAMPLER
    Choose 2 pairs of regular + 2 pairs of XL straps (Select among 8 colors of straps when campaign ends) PLUS 4 gold hooks. To use as bra straps, accessories, shoe laces etc… XL for halter or crisscross, headbands, shoelaces, etc…
    Your name will be listed on the Supporter page of our website (optional).

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    Ships to Anywhere in the world
    Limited 37 backers
    CHF
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  7. Select this reward

    Pledge CHF 100 or more About $103

    MIX & MATCH MORE
    Choose 3 pairs of regular + 2 pairs of glow in the dark + 2 pairs of XL straps. (Select among 12 colors of straps when campaign ends) PLUS your choice of 2 sets of silver, black, gold or rose gold hooks (1 set = 4 hooks). To use as bra straps, accessories, shoe laces etc… XL for halter or crisscross, headbands, shoelaces, etc..
    Your name will be listed on the Supporter page of our website (optional).

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    Ships to Anywhere in the world
    Limited 40 backers
    CHF
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  8. Select this reward

    Pledge CHF 250 or more About $257

    MIX & MATCH EVEN MORE
    Choose 4 pairs of regular + 4 pairs of XL + 4 pairs of glow in the dark straps (Select among 16 colors of straps when campaign ends) PLUS 1 set of silver, 1 set of black, 1 set of gold and 1 set of rose gold hooks (1 set = 4 hooks). To use as bra straps, accessories, shoe laces etc… XL for halter or crisscross, headbands, shoelaces, etc..
    Your name will be listed on the Supporter page of our website (optional).

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    Ships to Anywhere in the world
    Limited 14 backers
    CHF
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  9. Reward no longer available

    Pledge CHF 300 or more About $308

    TITANIUM EXCLUSIVE - FOR HIM
    For your amazing contribution you would get
    2 custom made titanium hooks + 10 Brappz (2 of each Black, Denim Blue, Brown, Bordeaux and Grey). To use as bracelets, accessories or shoelaces etc…
    Your name will be listed on the Supporter page of our website (optional).

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    Ships to Anywhere in the world
    Reward no longer available 5 backers
    CHF
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  10. Reward no longer available

    Pledge CHF 600 or more About $616

    TOTALLY HOOKED
    Get the initial complete colllection (including our limited edition colors): 24 pairs of regular color, + 4 pairs of glow in the dark + 8 pairs of XL straps + 2 sets of silver, 2 sets of black, 2 sets of gold and 2 sets of rose gold hooks (1 set = 4 hooks). To use as bra straps, accessories, shoe laces etc… XL for halter or crisscross, headbands, shoelaces, etc..
    Your name will be listed on the Supporter page of our website (optional).

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    CHF
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  11. Select this reward

    Pledge CHF 3,000 or more About $3,078

    VENTUROUS
    For your amazing contribution you would get our complete collection of straps and hooks
    PLUS 4 custom made titanium hooks with Swarovski crystals (optional). To use as bra straps, accessories, shoelaces etc… XL for halter or crisscross, headbands, shoelaces, etc..
    You will also unlock and name the color of your choice to be included in our next production batch!
    Your name will be listed on the Supporter page of our website (optional).

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    Limited 3 backers
    CHF
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Funding period

- (30 days)