Do you spray yourself down with awful smelling and often toxic insect repellent to avoid mosquito bites? The stress of trying to avoid itchy mosquito bites is real!
As We Are Now (AW:AN) is excited to share with you our new collection of stylish, comfortable and sustainable dresses integrated with non-toxic, odor-free mosquito repellent. They are so versatile you want to wear them all day and all night - mosquitoes or no mosquitos!
THE INSECT PROTECTION
SUSTAINABLE DRESSES THAT PERFORM LIKE ACTIVE WEAR
The textile industry is one of the most polluting industries in the world.
Our dresses are produced in soft Tencel jerseys from the eucalyptus plant. It is not only one of the most sustainable fabrics on the market today, but also one of the most effective nano tech performance textiles available. Tencel is gently produced in a closed loop system, with recycled water and non toxic chemicals.
By far one of our favourite fabrics on the market today.
STYLISH, COMFORTABLE & PRACTICAL - ALL IN ONE DRESS
We have designed dresses that are effortlessly feminine, elegant and flattering - with styles to suit all body shapes. Our dresses are extremely versatile - as perfect for daytime wear, as evening wear, as well as to sleep in at night!
The midi T dress (stormy blue)
The midi T dress (black)
The slip dress
1. Wide boho style (natural white)
Wide boho style (black)
2. Narrow, but comfortable fit (nude pink)
The Kaftan dress (olive green)
The long sleeved Kaftan dress (natural white)
The long sleeved Kaftan dress (black)
The long sleeved Kaftan dress (stormy blue)
The large protective scarf (black)
And some more photos of the dresses :)
WHAT OUR CUSTOMERS SAY ABOUT US
MORE ABOUT REPELTEC
We have teamed up with Repeltec, a safe and biodegradable biocide (not pesticide), to relieve you of the stress of mosquitos so you can relax and just enjoy those hot summer nights, while looking and feeling your absolute best.
Repeltec is a groundbreaking, sustainable insect repellent treatment for textiles that lasts for 80 washes. That is 4-6 years of protection if you wash the dress 12-24 times a year.
REPELTEC IS BASED ON IR3535®
Thanks to its specific molecular structure, which is essentially inspired by nature, products containing IR3535® go easy on humans and the environment. IR3535® produces what is called a “repellent effect”, and it does not kill or harm insects or the environment. That’s why this bug repelling ingredient has such an excellent safety record. It makes it possible to formulate insect repellents that are safe to be used by all, including toddlers and pregnant women. Are you trying to find a DEET-free product that protects you without causing harm? Then IR3535® is the insect repellent you’re looking for.
IR3535® does not harm or damage aquatic organisms or persist in nature. Also, it does not actually kill insects – it merely drives them away.
BEHIND THE BRAND
My name is Anette Miwa Dimmen and I am the founder of As We Are Now. I grew up in the North of Norway, where the winters are too long and in total darkness (except for the odd northern lights), and where the summer nights are lit up by the midnight sun. It is also where the mosquitoes are huge and out all night long during the summer.
For the last 10 years I have been a co-founder and partner in an international design and manufacturing agency based in Oslo, making brands and products for other clients. This experience has been invaluable to prepare me for my next journey and has given me access to a diverse manufacturing supply chain and contacts in the fashion world.
Last year I launched with a successful line of sustainable, breathable dresses that are comfortable enough to sleep in yet so stylish you can wear them in the day.
I wanted to use innovative textiles from natural and renewable sources, and turn them into stylish comfortable and sustainable clothes that make you feel beautiful.
With our insect repellent line of dresses we are using textile technology normally reserved for hikers and mountaineers. Because I believe style conscious women who travel on holiday or live in places with lots of mosquitoes, should also benefit from this protection. So why not add it to dresses as well? Why should the most innovative textiles not being used in feminine clothing?
My vision is to create a truly modern lifestyle brand that gives equal attention to style, comfort and sustainability. I want to create a brand that challenges predetermined categories and categorisations, by redefining and upgrading the products we surround ourselves with, to ultimately help modern women lead easier and more carefree lives.
Facebook page: aswearenow.co
Press US: Helena Barton / NO SUCH AGENCY / email@example.com
Kickstarter is an international platform that allows companies like As We Are Now to launch new products and allows you to pre-order these products at the Lowest Price Ever!
By pre-ordering you will help fund our first production and help us reach the minimum order requirements from our factories. In return we offer you the highest possible discounts off future retail prices.
A pledge is like a commitment to buy. If the Kickstarter campaign reach its funding goal we will send you a survey at the end of the campaign period, in which you can enter your shipping address, and confirm your choice of style, colour and size before money is drawn from your account. If we don´t reach our goal the campaign has failed and you will not be charged anything.
After everything is confirmed we will start manufacturing the dresses with Repeltec and you will be one of the first in the world to own an AW:AN dress with this groundbreaking insect repellent
IMPORTANT TO NOTE
SURVEY - THIS IS YOUR MOST IMPORTANT TASK! A few days after the campaign is concluded, you will be contacted to select your size(s) and style/color choice(s). Then you'll provide us with your address, so we know what to send you and where to send it.
Risks and challenges
SHIPPING - Please make sure to respond immediately when we contact you (via email) to collect your order info and shipping address after the campaign is over. This way we avoid unnecessary delays in production as we cannot start production until all orders are locked.
WE´VE GOT YOUR SHIPPING FEES COVERED!
But backers from some countries may have to pay additional import duties and other applicable taxes to the concerned authorities upon receipt of their goods, based on the import policies of their respective countries. The duties and tax rates vary from country to country and we are unable to help you determine that for your shipment. If you wish to learn about the duties and taxes applicable to your shipment, you may want to check with the customs and border protection authority of your country.
From our experience, we have learned that most of the countries have higher thresholds for import duties and a majority of our international customers don't get charged any additional fees.
Norwegian backers - no import tax!
US backers - no import taxes for all orders below $800
If our shipping carriers attempt to deliver your package to you and you do not receive it because you are not there, the address was incorrect, or you moved without letting us know, it will be the buyer's responsibility to pay the shipping fee to reship the order once it arrives back at our warehouse. You will receive a tracking number for your package once it ships out, so please keep an eye out!
POTENTIAL SHIPPING DELAYS:
The current timeline is to ship all rewards in October 2019. There are always potential delays that may occur due to things like customs, weather, vessel bookings and holidays. That being said, we have included some breathing room in our production schedule to mitigate any potential issues.
Whatever the obstacle, we'll get through it together. We value our backer community and all the support you've shown us. We take communication and transparency very seriously, and we promise to keep you up-to-date throughout the entire process.
If you follow the sizing chart and/or buy your usual size, then the dresses shall fit you just fine. Still, if you wish to exchange your dresses for any reason, we’ll happily do that but you’ll have to pay for the two way shipping. Because we are offering our dresses at highly discounted prices, we won’t be able to accept international returns. Please make sure the items are unworn and unwashed. Also, all items must be in the condition you received them with all hangtags still attached. We accept exchanges up to 30 days of you receiving the dress(es).
We endevour to show the available dress colours as they are in real life. But please be aware that colors on mobile devices and computer monitors are not always 100% accurate. Unfortunately we can´t guarantee that your monitor’s display of colour, texture or detail will be accurate.
We believe there are very few risks involved with supporting our project and pre-ordering AW:AN dresses. Not only do we have years of experience with design and manufacturing, but we have already produced perfect collections that is out for sale now, only without the Repeltec treatment.
- (30 days)