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You can still preorder our dresses from eucalyptus - with insect protection! Email: hello@aswearenow.co. See our main collection here: www.aswearenow.co
You can still preorder our dresses from eucalyptus - with insect protection! Email: hello@aswearenow.co. See our main collection here: www.aswearenow.co
55 backers pledged NOK 98,658 to help bring this project to life.

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Stylish eco lux mosquito repellent dresses - As We Are Now

NOK 98,658

55

Do you spray yourself down with awful smelling and often toxic insect repellent to avoid mosquito bites? The stress of trying to avoid itchy mosquito bites is real! 

As We Are Now (AW:AN) is excited to share with you our new collection of stylish, comfortable and sustainable dresses integrated with non-toxic, odor-free mosquito repellent. They are so versatile you want to wear them all day and all night - mosquitoes or no mosquitos!


THE INSECT PROTECTION

THE FABRIC

SUSTAINABLE DRESSES THAT PERFORM LIKE ACTIVE WEAR

The textile industry is one of the most polluting industries in the world. 

Our dresses are produced in soft Tencel jerseys from the eucalyptus plant. It is not only one of the most sustainable fabrics on the market today, but also one of the most effective nano tech performance textiles available. Tencel is gently produced in a closed loop system, with recycled water and non toxic chemicals. 

By far one of our favourite fabrics on the market today.

STYLISH, COMFORTABLE & PRACTICAL - ALL IN ONE DRESS

We have designed dresses that are effortlessly feminine, elegant and flattering - with styles to suit all body shapes. Our dresses are extremely versatile - as perfect for daytime wear, as evening wear, as well as to sleep in at night!


THE STYLES

The midi T dress (stormy blue)

The midi T dress (black)

The slip dress

1. Wide boho style (natural white)  

Wide boho style (black)  

2. Narrow, but comfortable fit (nude pink) 

The Kaftan dress (olive green)

The long sleeved Kaftan dress (natural white)

The long sleeved Kaftan dress (black) 

The long sleeved Kaftan dress (stormy blue) 

The large protective scarf (black)

There are so many ways to use this long scarf :)
There are so many ways to use this long scarf :)

And some more photos of the dresses :)

WHAT OUR CUSTOMERS SAY ABOUT US 

MORE ABOUT REPELTEC

We have teamed up with Repeltec, a safe and biodegradable biocide (not pesticide), to relieve you of the stress of mosquitos so you can relax and just enjoy those hot summer nights, while looking and feeling your absolute best.

Repeltec is a groundbreaking, sustainable insect repellent treatment for textiles that lasts for 80 washes. That is 4-6 years of protection if you wash the dress 12-24 times a year.

REPELTEC IS BASED ON IR3535®

Thanks to its specific molecular structure, which is essentially inspired by nature, products containing IR3535® go easy on humans and the environment. IR3535® produces what is called a “repellent effect”, and it does not kill or harm insects or the environment. That’s why this bug repelling ingredient has such an excellent safety record. It makes it possible to formulate insect repellents that are safe to be used by all, including toddlers and pregnant women. Are you trying to find a DEET-free product that protects you without causing harm? Then IR3535® is the insect repellent you’re looking for.

IR3535® does not harm or damage aquatic organisms or persist in nature. Also, it does not actually kill insects – it merely drives them away.


SIZE TABLE 

Standard European size table. 1/2 width measurements.
Standard European size table. 1/2 width measurements.

TIMELINE 

BEHIND THE BRAND 

Anette Miwa Dimmen, founder As We Are Now
Anette Miwa Dimmen, founder As We Are Now

My name is Anette Miwa Dimmen and I am the founder of As We Are Now. I grew up in the North of Norway, where the winters are too long and in total darkness (except for the odd northern lights), and where the summer nights are lit up by the midnight sun. It is also where the mosquitoes are huge and out all night long during the summer.

For the last 10 years I have been a co-founder and partner in an international design and manufacturing agency based in Oslo, making brands and products for other clients. This experience has been invaluable to prepare me for my next journey and has given me access to a diverse manufacturing supply chain and contacts in the fashion world.

Last year I launched with a successful line of sustainable, breathable dresses that are comfortable enough to sleep in yet so stylish you can wear them in the day.

I wanted to use innovative textiles from natural and renewable sources, and turn them into stylish comfortable and sustainable clothes that make you feel beautiful. 

With our insect repellent line of dresses we are using textile technology normally reserved for hikers and mountaineers. Because I believe style conscious women who travel on holiday or live in places with lots of mosquitoes, should also benefit from this protection. So why not add it to dresses as well? Why should the most innovative textiles not being used in feminine clothing?

My vision is to create a truly modern lifestyle brand that gives equal attention to style, comfort and sustainability. I want to create a brand that challenges predetermined categories and categorisations, by redefining and upgrading the products we surround ourselves with, to ultimately help modern women lead easier and more carefree lives. 

__________________

CONTACT 

Website/shop: www.aswearenow.co

Instagram: aswearenow_

Facebook page: aswearenow.co

Press US: Helena Barton / NO SUCH AGENCY / helena@nsa-international.com

__________________

KICKSTARTER EXPLAINED

Kickstarter is an international platform that allows companies like As We Are Now to launch new products and allows you to pre-order these products at the Lowest Price Ever!

By pre-ordering you will help fund our first production and help us reach the minimum order requirements from our factories. In return we offer you the highest possible discounts off future retail prices.

A pledge is like a commitment to buy. If the Kickstarter campaign reach its funding goal we will send you a survey at the end of the campaign period, in which you can enter your shipping address, and confirm your choice of style, colour and size before money is drawn from your account. If we don´t reach our goal the campaign has failed and you will not be charged anything.

After everything is confirmed we will start manufacturing the dresses with Repeltec and you will be one of the first in the world to own an AW:AN dress with this groundbreaking insect repellent


IMPORTANT TO NOTE

SURVEY - THIS IS YOUR MOST IMPORTANT TASK! A few days after the campaign is concluded, you will be contacted to select your size(s) and style/color choice(s). Then you'll provide us with your address, so we know what to send you and where to send it.

Risks and challenges

SHIPPING - Please make sure to respond immediately when we contact you (via email) to collect your order info and shipping address after the campaign is over. This way we avoid unnecessary delays in production as we cannot start production until all orders are locked.

WE´VE GOT YOUR SHIPPING FEES COVERED!

But backers from some countries may have to pay additional import duties and other applicable taxes to the concerned authorities upon receipt of their goods, based on the import policies of their respective countries. The duties and tax rates vary from country to country and we are unable to help you determine that for your shipment. If you wish to learn about the duties and taxes applicable to your shipment, you may want to check with the customs and border protection authority of your country.

From our experience, we have learned that most of the countries have higher thresholds for import duties and a majority of our international customers don't get charged any additional fees.

For example:
Norwegian backers - no import tax!
US backers - no import taxes for all orders below $800

SHIPPING POLICY

If our shipping carriers attempt to deliver your package to you and you do not receive it because you are not there, the address was incorrect, or you moved without letting us know, it will be the buyer's responsibility to pay the shipping fee to reship the order once it arrives back at our warehouse. You will receive a tracking number for your package once it ships out, so please keep an eye out!

POTENTIAL SHIPPING DELAYS:

The current timeline is to ship all rewards in October 2019. There are always potential delays that may occur due to things like customs, weather, vessel bookings and holidays. That being said, we have included some breathing room in our production schedule to mitigate any potential issues.

Whatever the obstacle, we'll get through it together. We value our backer community and all the support you've shown us. We take communication and transparency very seriously, and we promise to keep you up-to-date throughout the entire process.

RETURNS

If you follow the sizing chart and/or buy your usual size, then the dresses shall fit you just fine. Still, if you wish to exchange your dresses for any reason, we’ll happily do that but you’ll have to pay for the two way shipping. Because we are offering our dresses at highly discounted prices, we won’t be able to accept international returns. Please make sure the items are unworn and unwashed. Also, all items must be in the condition you received them with all hangtags still attached. We accept exchanges up to 30 days of you receiving the dress(es).

COLOURS

We endevour to show the available dress colours as they are in real life. But please be aware that colors on mobile devices and computer monitors are not always 100% accurate. Unfortunately we can´t guarantee that your monitor’s display of colour, texture or detail will be accurate.

___________________

OTHER RISKS
We believe there are very few risks involved with supporting our project and pre-ordering AW:AN dresses. Not only do we have years of experience with design and manufacturing, but we have already produced perfect collections that is out for sale now, only without the Repeltec treatment.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge NOK 450 or more About US$ 50

    EARLY BIRD! Large protective scarf/shawl

    Kickstarter special price - you save 30%
    (approx. NOK 210/$24/€21)

    - 100% cooling Tencel from eucalyptus
    - With biodegradable insect repellent
    - Made in Portugal
    - Colours: Black (may add more colours on demand)
    - Size: approx. 200 x 180 cm
    - Lightweight, durable, breathable
    - The shipping cost will be added to your pledge

    You will be contacted at the end of the campaign to select colour.

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    Ships to Anywhere in the world
    Limited 8 backers
    NOK

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  2. Select this reward

    Pledge NOK 1,000 or more About US$ 112

    LAST CHANCE SALOON

    YOUR VERY LAST CHANCE TO MAKE THIS SUMMER´S BEST PURCHASE!
    Get an additional 10% discount on all dress rewards + a beautiful and practical As We Are Now tote bag for free!

    Just pledge your reward amount minus 10% and send us a message with what reward you want!

    PS. Only for pledges from Monday 15 July until the end of the campaign.

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    Limited 0 backers
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  3. Reward no longer available

    Pledge NOK 1,100 or more About US$ 123

    MID SUMMER 5 DAY OFFER!

    We celebrate by offering you the slip dress, the midi T dress or the Boho Slip dress for ONLY NOK 1100/€114/$129!

    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Reward no longer available 0 backers
    NOK

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  4. Select this reward

    Pledge NOK 1,200 or more About US$ 134

    The slip dress

    Kickstarter special - you save almost 30%
    (Approx. NOK 500/$57/€51)

    - 100% cooling Tencel from eucalyptus
    - with biodegradable insect repellent
    - Made in Portugal
    - Colours: Nude pink
    - Narrow but not restricting fit
    - Sizes XS-XL
    - 1 x side split
    - The shipping cost will be added to your pledge

    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 4 backers
    NOK

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    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge NOK 1,400 or more About US$ 156

    The Midi T dress

    Kickstarter special - you save almost 30%
    (Approx. NOK 500/$54/€51)

    - 100% cooling Tencel from eucalyptus
    - With biodegradable insect repellent
    - Made in Portugal
    - Colours: Stormy blue & black
    - Relaxed, flattering fit
    - Sizes XS-XL
    - Practical pockets
    - 2 x side split
    - The shipping cost will be added to your pledge

    You will be contacted at the end of the campaign to select colours and sizes.

    Less
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    Ships to Anywhere in the world
    Limited 5 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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    It's a way to bring creative projects to life.

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  6. Select this reward

    Pledge NOK 1,500 or more About US$ 168

    The Boho slip dress

    Kickstarter special - you save almost 30%
    (Approx. NOK 500/$54/€51)

    - 100% cooling Tencel from eucalyptus
    - With biodegradable insect repellent
    - Made in Portugal
    - Colours: natural white & black
    - Maxi dress in a relaxed, flattering fit
    - Sizes XS-XL
    - Practical pockets and strap adjusters
    - 2 x side split
    - The shipping fee will be added to your pledge

    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 0 backers
    NOK

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  7. Select this reward

    Pledge NOK 1,700 or more About US$ 190

    The kaftan dress

    Kickstarter special - you save 30%
    (Approx. NOK 600/$69/€61)

    - 100% cooling Tencel from eucalyptus
    - With biodegradable insect repellent
    - Made in Portugal
    - Colours: Olive green
    - Relaxed, flattering fit
    - Sizes XS-XL
    - Practical pockets
    - 1 x back split
    - The shipping fee will be added to your pledge

    You will be contacted at the end of the campaign to select colours and sizes.

    Less
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    Ships to Anywhere in the world
    Limited 4 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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  8. Select this reward

    Pledge NOK 1,900 or more About US$ 212

    The long sleeved kaftan

    Kickstarter special - you save 30%
    (Approx. NOK 700/$80/€72)

    - 100% cooling Tencel from eucalyptus
    - With biodegradable insect repellent
    - Made in Portugal
    - Colours: Natural white, stormy blue & black
    - Elegant, relaxed, flattering fit
    - Sizes XS-XL
    - Practical pockets
    - Includes belt
    - 2 x side split
    - The shipping cost will be added to your pledge

    You will be contacted at the end of the campaign to select colours and sizes.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  9. Select this reward

    Pledge NOK 2,500 or more About US$ 279

    Combo special 01: 2 x dresses

    Kickstarter special - you save up to 45%
    Choose any combination of the Boho slip dress and the T dress at this amazing price.

    The shipping cost will be added to your pledge.
    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 1 backer
    NOK

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  10. Select this reward

    Pledge NOK 2,600 or more About US$ 290

    COMBO SPECIAL REQUEST REWARD 01

    The the midi T dress AND the Boho Slip dress + the scarf for ONLY NOK 2600/€269/$306!

    You will be contacted at the end of the campaign to select colours and sizes.

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    Limited 2 backers
    NOK

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  11. Select this reward

    Pledge NOK 2,800 or more About US$ 313

    LAST WEEK SPECIAL: 2 x dresses + scarf

    Kickstarter special - you can save more than 50%
    Choose any 2 dresses from the collection + a scarf at this amazing price.

    The shipping cost will be added to your pledge.
    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 2 backers
    NOK

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  12. Select this reward

    Pledge NOK 3,200 or more About US$ 357

    COMBO SPECIAL REQUEST REWARD 02

    Kickstarter special!
    Choose a combination of the slip dress, the Boho slip dress and the Kaftan dress and you get the slip dress FOR FREE!

    The shipping cost will be added to your pledge.
    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 1 backer
    NOK

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  13. Select this reward

    Pledge NOK 3,500 or more About US$ 391

    LAST WEEK SPECIAL: Any 3 x dresses

    Kickstarter special - you save more than 50%
    Choose any 3 dresses from the collection at this amazing price.

    The shipping cost will be added to your pledge.
    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 2 backers
    NOK

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  14. Select this reward

    Pledge NOK 5,390 or more About US$ 602

    Combo special 05: One of each

    Kickstarter special - you save a whopping 60%
    Can´t choose? We´ll make it super easy for you. With this offer you get one of each with an incredible discount.

    The shipping cost will be added to your pledge.
    You will be contacted at the end of the campaign to select colours and sizes.

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    Ships to Anywhere in the world
    Limited 1 backer
    NOK

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  15. Reward no longer available

    Pledge NOK 1,400 or more About US$ 156

    SPECIAL REQUEST OFFER - KAFTAN

    We asked and you replied - we are now offering only a few kaftan dresses at a special AW:AN community price.
    Save 300 NOK ($35/€31) off the already discounted Kickstarter price.

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    Reward no longer available 3 backers
    NOK

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  16. Reward no longer available

    Pledge NOK 1,600 or more About US$ 179

    VERY LIMITED EARLY BIRD - BOHO + SCARF

    FIRST COME FIRST SERVE! VERY LIMITED OFFER FOR FIRST MOVERS.

    Get the best offer for the Boho slip dress and the protective scarf.

    You save almost 50% off the retail price
    (Approx. NOK 1100/$126/€112)

    The shipping cost will be added to your pledge.
    Colours and sizes to be selected at the end of the campaign

    Less
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    Ships to Anywhere in the world
    Reward no longer available 10 backers
    NOK

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Funding period

- (30 days)