Funded! This project was successfully funded on August 30, 2012.

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Sun Shot is the working title of Assembly of Dust's new studio release. It features 9 brand new songs and 4 never recorded

What Do You Mean When You Say "Sun Shot" is a Billion Dollar Album?

Ha. Wouldn't that be grand?  A billion dollar album?  Well in some ways this record is just that. Puzzled? Intrigued?  Mildly curious?  Read on...

Around the time that we were recording and scheming about the release of our new album the press was in frenzy about the sale of Instagram to Facebook for $1Billion.  We started joking that this would be our billion dollar album. I started calling John Leccese J-Lo and Adam started looking at sport cars and houses in Hawaii.  The joke lasted for months (Fact: Adam once drove a pink pick up truck the joke lasted for years)

Images from Sunshot inspired by Reid's Instagram-ations
Images from Sunshot inspired by Reid's Instagram-ations

In some convoluted way the billion dollar joke came to fruition.  I (this is Reid writing at the moment) was intrigued with Instagram and wanted to figure out what the fuss was all about and more to the point what the "driver" of the popularity was.  When I first started using it I thought - well at least they figured out how to successfully post an image to Facebook from your phone - my Facebook app sucks and doesn't post.  As I got deeper in it unleashed a creative rush in me as a faux photographer.  It transformed my iPhone into a tool for visual self expression. In particular I am amazed at how the presence or absence of light effects the image and the saturation of color.  Long story sort - I was hooked.  Since then I have taken and manipulated hundreds of photos. I love it.  

I'm not sure it was worth a cool Billion but it occurred to me that the driver of Instagram, like so many of the new tools for communication, was self expression. The premium Facebook paid was for a shot of creativity that has informed and infused the collective social voice.  

So when we started to think about album art for our new record I went back some of the images I had captured , took a series of new shots and tried to use photography and light as a filter to visually express some element of each song.  Some are more literal than others. I partnered with Mike Forester a graphic designer from Burlington Vermont and voilà - we introduce to you our own creative shot in the arm -"Sun Shot" - inspired in part by Instagam and the swell of imagination it unleashed. Again probably not worth a Billion but we are hoping for a few pesos or a pack of smokes.

Listen: Click the PLAY button below to listen to a live take on the new Sun Shot cut Arkansas Down, recorded on June 1, 2012 at the Wakarusa Festival, in of all places, Arkansas.

What Drives Assembly of Dust to Make Music?

As kids we all dream of being something or many things. Two of the big ticket careers are firefighter and rockstar. Having collectively burned down several acres of woods on separate occasions in distant corners of the Northeast we ruled out firefighters. So the five of us were left with ROCK. Plus chicks dig it. The simple answer is we do it because we love it. Sure there is an element of altruism - we hope to make peoples lives richer in some way. But really we are just blinded music junkies. The creative process from start to finish is a buzz. From the inception of a song, to the fleshing out of the parts and the arrangement, to the first time your perform it, to memorializing it on a record. The fact that you the listener is there to react and to receive our musical output completes the loop. In so many ways music is an addiction. The rub of it is the habit ain't cheap.

What we are going to use the money for? 

It's hard to know how much time the average bear spends thinking about the process, logistics and costs of being in a band. Mainly folks load up a tune and listen as they go about their day or go to the club knock back a couple cold ones and move on with their lives. The musician and the folks that support them spend a redonkulous amount of time on either end of that singular “listener moment” to make it happen. So again the facts jack – here is how we will spend the money: 

Bucket One: Recording Cost 

Listen: Click the PLAY button below to listen to the title track from Sun Shot.

We wanted Sun Shot to sound as rootsy, authentic and warm as we possible could. We hired Ryan Freeland (Ray Lamontagne, Bonnie Raitt, Son Volt, etc.) who is know for those qualities in his recordings to record and mix the album and picked a studio in NYC called OneEast. We chose this particular studio for its vintage gear: Neve sound board, tube preamps, ribbon microphones. Yes you can record an album in your bedroom with a Mac but it just ain't the same.

Adam Terrell
Adam Terrell

Bucket Two: Manufacturing, Marketing and Promotion 

It's true social media is free and there are lots of great ways to get the word out about your music these days. Lots of the rules have changed but some haven't. Its still costs money to get the word out. The big buckets here are: 

  • Manufacturing: Most people these days listen to music digitally but you still need to have a CD (and potentially vinyl). So money gets spent on artwork, pressing of the CDs, printing of booklets, etc. 
  • Publicist: to let music publications, websites, digital music services, blogs and TV shows know about the record. 
  • Radio Promoter – this is similar to a press person but he or she contacts all of the relevant stations around the country and says “hey give it a listen they are as good as Loggins and Messina.” 
  • Advertising: Odds are we are not going to have a super bowl ad BUT its nice to have some ads in relevant places around the release – Relix, Jambase, full page ad in the New York Times etc.
Bucket Three: Touring 

Seems odd that this is a cost right? Think about taking your girlfriend or family on a week vacation. Or even a two night business trip. Imagine doing that with 7 or 8 dudes dozens of times a year. When you add up the planes, trains, automobiles, fuel and “every blue light cheap hotel” the costs are staggering. We SWEAR that with the money we raise from this project we will get to some of the corners of the country that we have neglected. Believe us we hear you people. There are a couple dudes in Montana who are down right pissed! We intend to empower you the fans to direct us to cities of your choosing, funded in part by this project.

Bucket Four: Refreshments 

It has been calculated that Adam has eaten over a mile of hot dog in his life. Add to that the increasing cost of doughnuts and Jack Daniels for Reid and John and well you can do the math…..

Parting Words 

We feel the love guys. We also feel the frustration to play more, visit more cities and just DO more. We encourage you to be a part of the Sun Shot Kicktart and help us make good on the promise of MORE AOD.

Jason Crosby
Jason Crosby

FAQ

  • Yes you can. Unfortunately the system is not really designed for it but there are two work arounds. 1- create a second account. 2- Pledge the total amount you want to pledge (the sum of all items) and then send an email to aodkickstarter@gmail.com with the subject line "My Kicstarter Stuff". Then simply list your pledge amount and the items you want. We will make sure you get it.

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    PICK A SONG ANY SONG: Name your own price. Coming to an AOD show? Chose your favorite 2 AOD songs to be played by the band at the show you are going to. Money back guarantee. However you must provide 2 alternates.

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    DIGITAL DOWNLOAD OF "SUN SHOT": 9 brand new songs and 4 songs never before recorded. For those not good at math that's 12 (wait 13) new tunes. The album was engineered and mixed by Grammy Award Winning Engineer Ryan Freeland (Ray Lamontagne, Bonnie Raitt, Son Volt, Aimee Mann) It also features two new members of the band Dave Diamond on Drums and Jason Crosby on Violin and Keys. The album is by far the most organic studio record we have made to date. It has a natural and intimate feel to it as if you were sitting in the room with us as we recorded.

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    CUSTOM AOD ANSWERING MACHINE MESSAGE: Pick a member of AOD to sing your mobile or home phone answering machine message. If you think singing it is weird we can speak it, whistle it, bark like dogs or talk in tongues. You're the boss. Tell us what you want on your message and we will make it so. Plan on coordinating the logistics of the recording with AOD management later this year or early next.

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    SIGNED SUN SHOT CD (Puls Digital Download): This CD features 15+ page booklet including the lyrics of each song and an abstract photograph taken by Reid Genauer. The idea was inspired by the popularity of Instagram and the creativity that this little app unleashed. Each song on Sun Shot is a bundle of sorts (music, lyrics and an image.)

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    SIGNED SUN SHOT LIMITED EDITION POSTER (plus digital download): The album art for Sun Shot is based around photos that Reid took by way of expressing each song visually. This holds true for the cover and thus this poster. The image was captured in Reid's living room (true) and elaborated on by graphic designer Mike Forester of Burlington Vermont fame. Decorate YOUR living room, bathroom or man cave with this full size signed original. Full color, offset printing on high quality paper.

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    HAPPY BIRTHDAY SUNG TO YOU (OR YOURS) BY REID GENAUER - plus album download: Thats right shoppers this is a blue light special. Tell us the name, date, time and phone number and Reid will call you or someone of your choosing and sing them Happy Birthday. Note: Upon special request he will do so while wearing his finest birthday suit.

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    AOD "SUN SHOT" T-Shirt (plus digital download): Sturdy cotton T-Shirt featuring the Sun Shot cover art. Available in all sizes (men and women). We will contact you to get your size before we ship.

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    REID SOLO ACOUSTIC LIVE CD (plus album download). This is a multi track recording of a selection of solo acoustic songs performed by Reid in an intimate setting in Philadelphia, PA. The performance features versions of All That I Am Now, 40 Reasons and Gillian Welch's Ms. Ohio. The recording consists of 3 channels: lead vocal, a direct line and a mic on Reid's Martin D35. This evening was a hoot - it was a crowd of about 100 people that listened attentively, cheered at the right moments and bantered with Reid back and forth between songs - there was a lot of use of the word NEFARIOUS for some reason. Good word!

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    LIVE IN NOHO DVD (plus album download): LIMITED EDITION: This is a high energy collection of tunes that features the original 5 members of AOD and includes live staples like: Harrower, Arc of the Sun and Tavern Walker. It was recorded by Doug Buckly of HyperActive Multimedia / Full Motion Video and his associates. While several of these songs can be found on YouTube and a version of the disk was given out at a Tavern Walkers Waltz a few years ago there has been a resounding call to collect them on DVD for your viewing pleasure - alas the time has come.

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    LIVE IN THE PORT CITY DVD (plus album download): In and around the release of Some Assembly Required, Doug Buckley from HyperActive Multimedia / Full Motion Video took it upon himself to multi-track recording the show with 3 camera shoot of AOD in the Port City of Portland, ME. This limited edition DVD captures the original 4 members performing a collection of 10 songs including: Samuel Aging, Leadbelly, Etta James, and more. Great close ups of Adam ripping leads, Andy pounding the drums, Leccese thumping up and down the bass and Reid sweating through his cowboy shirt.... It's a great shoot!

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    SUN SHOT IMAGES AND LYRICS 2013 CALENDAR (plus album download): In an attempt to give the album a graphical "face" Reid took a series of photos that visually represent each song. Each image captures some element, some texture or mood contained within the song. Working with graphic designer Mike Forester - each image is paired with the lyrics to give the listener a 3 dimensional look at the record (music, lyrics and imagery). Proudly display this limited edition calendar in your kitchen. As a fall back add it to your collection in the bathroom! Thank you Julie Field for the inspirato!

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    THE "NAME THAT TUNE" BUNDLE #2: Sun Shot Signed CD. Signed Live in NOHO DVD, Signed limited edition handmade poster. Custom AOD Answering Machine Message (see above for details), Choose 2 songs at any AOD show in 2013 (see above for details) This is like AOD Martha Stewart madness. We will even throw in some mint tea and stock tips.

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    14 PRINTS OF ALBUM PHOTOS TAKEN BY REID (plus album download): In an attempt to give the album a graphical "face" Reid took a series of photos that visually represent each song. Each image captures some element, some texture or mood of each song. The images take advantage of lighting, interesting cropping, close ups, and some "graphic magic" courtesy of Instagram and Photoshop. They range from abstract textural images to literal snapshots of the song imagery. Collect a print of all 14 images hand signed. Professionally printed on high-quality photo paper.

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    HAND WRITTEN LYRIC SHEET (plus album download). One of the most personal renderings of a song is to see the lyrics written in the songwriters own hand. Get hand written lyrics to your favorite RG/AOD song carefully scrolled by Reid on AOD stationary. Note: Reid writes a little like a 4th grader. It may not be pretty but it will be authentic as hell!

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    THE "I WANT IT ALL DAMN IT" BUNDLE #1: Sun Shot Signed CD, Signed Reid Solo CD, Signed Live in the Port City DVD, Signed limited edition handmade poster. This is like the AOD Costco. We will even throw in some beef jerky.

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    GUITAR LESSON FROM ADAM TERRELL (plus album download): One lesson from the man the myth. Learn to play the face melting rock that defines AOD and our fearless lead guitarist. At the very least you CAN learn Stairway to Heaven... Notes: Adam lives in New Market NH so you have to get to him OR you can try doing the lesson on Skype. Also if you want more than one lesson please email us at aodkickstarter@gmail.com

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    DRUM LESSON FROM DAVE DIAMOND (plus album download): One lesson from the independent limbed rhythm deity double D. Learn to play the heart pounding rock drums. At the very least you can learn how to smack a snare drum. Notes: Dave lives in NYC so you have to get to him OR you can try doing the lesson on Skype. Also if you want more than one lesson please email us at aodkickstarter@gmail.com

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    YOUR FAVORITE SONG DEDICATED TO YOU (OR YOURS) plus album download: Reid will make a solo acoustic home recording of your favorite AOD/RG song with a dedication to you or someone of your choosing. Simply pick the song and let us know what you want the dedication to be and poof - we will send you the MP3. Example: "This song is for Matilda on her 23rd Birthday. Bert loves you Matilda and so do I. Best wishes Reid Genauer"

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    THE "CRAZY EDDIE THROW IN THE KITCHEN SINK" BUNDLE #3: Sun Shot Signed CD, T-Shirt, Signed Reid Solo CD, Signed Live in the Port City DVD and Live In NoHo DVD, Signed limited edition handmade poster and Sun Shot Lyrics and Images Calendar. This is better than ET, Better than Ghost Busters - you will laugh, you will cry, you will have enough AOD to last you a lifetime! We will even throw in the kitchen sink (metaphorically). I guarantee it or my names not Crazy Eddie.

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    WHISKY TASTING WITH AOD (plus album download): Join the band and 11 other fans for a whisky tasting in NYC in 2013. Try over 12 whiskeys and some tasty finger food - take a year off your life! Date and details to follow. We will shoot for the spring of 2012 and will give you at least 3 months notice to plan.

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    SONG WRITERS WORKSHOP (plus album download): Join Reid, Adam and 9 other songwriters for a songwriting session in the round in NYC. Bring your axe (or instrument of choice) and a tune you're are working on. Hear from Reid and Adam on their process and get first hand feedback on your process and your song.

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    YOUR LIFE AS A SONG: Ever wonder what it would be like to hear your life told in a song? Fill out a quick questionnaire, do a short interview with Reid and he will write a song based on your life. It might include the name of your favorite pet, the color of your hair, your favorite drink. Reid will then do a home recording of the song solo acoustic and send it to you.

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    DINNER AND A SHOW? (plus album download): Have dinner with the band before one of their shows of your choosing in 2013. All you can eat and more to the point, drink. For you and a friend. Join the band for sound check and the show. Backstage passes included of course.

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    Own Reids' Knock About" Guitar: It ain't pretty but it gets the job done! Take home Reid's well worn Yamaha FG700S Folk Acoustic Guitar. Reid keeps it as a knock about guitar in his living room. Sure its not a Martin D-28, its got nicks and scratches but its got heart. It was used to write most of the songs on Sun Shot as well as Some Assembly Required. We will sign it, pack it in a hard case and ship it to you. Note: In order to achieve maximum inspiration with this folk rock instrument, unpack guitar, play tuned a half step low and half inebriated with your choice of brown liquor.

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    BRING AOD TO YOUR TOWN plus 40 Sun Shot CDs: Tell us what city you want us to play in and we will book the band at a club in your city of choosing on a date that works for you. Invite 40 friends to join you. 4 all access passes for backstage and soundcheck.

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    REID SOLO PERFORMANCE FOR YOU AND 20 FRIENDS. Reid will perform two sets of music for you and 20 of your closest friends. Date and venue to be mutually figured out. Who knows - if you don't live in a trailer it could even be your house. PS: if its a clean trailer with lots of Cheetos it could potentially be your house as well.

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    REID AND ADAM ACOUSTIC DUO AT YOUR PAD: Yes folks for one night only you can bend this dynamic duo to your will. These new age Indigo Boys will soft rock you til you drop. Invite your mom, your sister and your shrink. Guarented to make you and 20 of your closest friends weep in the comfort of your own home. This my friends is the soul wrenching opportunity of a lifetime!

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    THE SONG DECODED (plus 10,000 digital downloads): For the low low price of $10 THOUSAND DOLLARS you can have true origins and meaning of the lyrics to any 10 AOD song described to you in the blissful setting of the The Four Seasons, NYC. The setting - AMAZING! The meaning - PROFOUND! The look on your mothers face when you tell her you pledged 10 thousand green backs to decode AOD lyrics - PRICELESS! Act now while supplies last....

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