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A groundbreaking narrative feature film from Oscar nominated director Ashvin Kumar.
A groundbreaking narrative feature film from Oscar nominated director Ashvin Kumar.
209 backers pledged £74,650 to help bring this project to life.

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Noor | a story of Kashmir

Hi Kickstarters,

Ashvin Kumar
Ashvin Kumar

Set against the backdrop of the Kashmir conflict, NOOR is a story about a teenage girl from Britain trying to solve the mystery of her father's disappearance in Kashmir. 

It is a disarming, coming-of-age story about two teenagers falling in love, filled with the hope, optimism and belief in the goodness of the world that informs those years.  

With rising levels of Islamophobia in the Western world, NOOR presents a humanitarian view of some of the complex issues affecting our world today. It offers a life-affirming, alternative narrative to entrenched positions while shining a light on a conflict that has been virtually obliterated by the hegemony of Western media and public consciousness.

I've made two documentaries about Kashmir over the last five years, Inshallah, Football and Inshallah, Kashmir; both are available on Netflix. In making them, I came away humbled and somewhat perplexed by that sense of shared humanity that seems to bind people, transcending divisive religious and national affiliations. 

They have a word in Kashmir called 'Kashmiriyat'. Very hard to translate into English but loosely, lets call it 'brotherhood'. For me 'Kashmiriyat' encapsulates optimism, hope and light-heartedness - a sense of culture, sophistication, understanding and forgiveness. It is this sense of 'Kashmiriyat' that I want to recall in 'Noor'.

Conflict, I realised, is its most brutal in the kitchen - when the family is gathered for a meal or a cup of tea. And that it is the women and children who are gathered around that hearth, upon whom the crushing weight of absence and loss falls most heavily. It is through the mundane, the humdrum lives of two teenagers from disparate worlds and their experience of love, that NOOR pays homage to the indomitable spirit of these women and children of Kashmir. 

They are the traumatised survivors who endure a merciless occupation, a colonisation of hearts and minds that is now become institutionalized by ritualized humiliations. Theirs is a heart-breaking vigil with no end. And yet, remarkably, it is they who keep the struggle for dignity alive, long after the world has forgotten their predicament.

So join us now. By backing this film, you'll be doing much more than backing a film on Kickstarter, you'll be championing the cause of the half-widows, orphans and disappeared men of Kashmir, contributing to and spreading the voice of freedom and democracy. 

We can't wait to show this film to the world.

Update!

As we approach the final two weeks of our Kickstarter campaign we have filmed a new campaign video to highlight one of the most important goals for us in making this film - that of changing the prevalent narrative about Kashmir. Watch the new video above and share it with your friends.

Casting update 

On the production side of things we’re now well into our search for the perfect Noor. We held some fantastic auditions and we’ve got some call-backs later this week. We can’t reveal anything just yet but we’re expecting to have some extremely exciting news for you in the very near future…watch this space!

In the press

We've been stepping up our media coverage. Check out our interviews and articles: 

Asian Voice

BBC Asia Network

BBC Radio London

BBC Radio Scotland

Eastern Eye

Hindustan Times

The Hindu

Manchester’s Wythenshawe FM

London Live

We’re incredibly excited that his interview with Samira Ahmed for BBC Radio 4’s Front Row programme will be broadcast next week (or you can catch up on iPlayer if you miss it live).

Thank you once again to everyone who has backed this campaign, helped us to spread the word and supported us in any way. We have a way to go and with the support and enthusiasm of all our generous backers we will make it! Thank you.

Ashvin / Team Noor

See more updates

Born into conservative British Kashmiri community, Noor is taken to visit the family of her disappeared father in Indian Kashmir by her mother Zainab and Zainab's new fiancé Wahid, a senior bureaucrat in the government of India.

Noor explores her new surroundings, which are both strange and familiar to her, through photography, and finds herself falling for a local boy, Majid, the son of her father’s best friend. Together, they strip away her mother’s lies about the fate of her father, and in their search for the truth they stumble upon a forbidden area near the border.

Noor begins photographing what they find, before they are uncovered by a military patrol, and imprisoned in the local army camp. They are separated, and Majid is brutally interrogated to find Noor's camera. When they come to her, Noor manages to hide the camera away.

Meanwhile, Wahid secures Noor’s release, but refuses to risk his career further to help Majid. Noor, terrified, agrees to come with them, but on the journey home, realises she can’t leave Majid in jail and convinces Zainab to come with her back for Majid. Against Wahid’s wishes, they return, but without his bureaucratic clout they are put at the mercy of a Major in charge of the village, and he just wants one thing – the photos from Noor’s camera.

Noor is given a terrible choice: expose the truth to the world, or save Majid from the fate of her father.

A film like this is hard to make in today's industry. The conflict in Kashmir is a controversial issue to say the least and it takes brave people to back films about such a divisive subject. 

Despite that, the remarkable people at Sundance selected NOOR in their screenwriters lab, and the Asia Screen Academy sustained us with a grant to develop the script.

The first conventional film investors we talked to wanted us to change our vision of the film. They wanted less politics or skewed politics to show one side better off. Everyone had an angle. 

We want to make a film without being beholden to anyone’s agendas. Crowdfunding gives us this freedom. If we can meet our target every extra penny will go straight into making this film the best possible one we can make. 

We don't want to compromise on the vision of our film, and that's why we've come to you.

We’re running a Kickstarter campaign to raise a minimum of £74,000, which along with our own funding covers the bare minimum we need to make this film.

Kickstarter has the power to make this your project. We love what Kickstarter can do - make revolutionary, important projects that won't happen otherwise. 

And that's the truth - without your help, we're not going to have a film. 

Your support and funding will get us the minimum we need to go out and shoot this film. We are planning to shoot in May for five weeks, and deliver the film by the end of the year.

Our goal is to premiere at one of the big festivals like Toronto, Sundance, Berlin or Cannes. We've got an amazing team on board who have delivered dozens of films between them. We're ambitious, and we know this film is going to be great. 

We're aiming for a major release in 2017.

We want this film to be completely authentic, and so we're working with our brilliant casting director, Shakyra Dowling, to find the best actors from the communities the characters come from. We want to find a real life Noor from the British Asian community, so over the next month, we will be touring the UK to find the best young actress you've never heard of. If you're interested, you can see the casting call here: https://twitter.com/ShakyraDowling/status/684072205441994752

The rest of the roles will be cast from the UK and India, and we'll be doing an open casting call in Kashmir to find the best, authentic local actors. 

Ashvin (Director/writer) began working as a director in theatre and founded one of the rst digital post-production studios in India in 1996. Ashvin is the youngest ever Indian Oscar® nominee, for Little Terrorist which was also nominated for European Film Academy and twenty-four others. He is a two-time National Award winner for Inshallah, Football and Inshallah, Kashmir, and has since directed Dazed in Doon, The Forest and the UNHCR commissioned documentary, I Am Not Here. Ashvin is a voting member of the European Film Academy and BAFTA.

After working in finance Josh Cockcroft (Producer) turned to producing film and theatre. Initially he created sell out runs in major venues across the UK including the Arcola Theatre, Warwick Arts Centre and Liverpool Playhouse. He then moved on to working on multiple Oscar and BAFTA nominated films such as The Square, Philomena, Pride, 12 Years a Slave and Brooklyn. He has also worked on television productions for international distribution working for BBC Worldwide.

Roland Heap (Producer) began his career at Abbey Road as a sound engineer for feature fims including Lord of the Rings: The Fellowship of the Ring, Harry Potter and the Chamber of Secrets, and Wallace and Gromit in The Curse of the Were-Rabbit. In 2008 he founded Sound Disposition in London which has provided complete sound post- production for a number of successful movies including The Sweeney, Shadow Dancer, A Single Shot, Odem, Sword of Vengeance, American Hero, Kill Command and more than 100 others.

Shakyra Dowling (Casting Director) entered the entertainment industry over two decades ago, she founded her own successful theatre production company, and then went on to work for a well known producer, assisting in the casting of several West End shows. Shakyra then teamed up with Kristina Erdely, and as a casting duo they built up a sizeable portfolio, which provided the perfect springboard to her work as a solo Casting Director.

Her fervor for independent cinema compliments her keen eye for spotting upcoming talent. Being a movie addict and a devotee of theatre means that Shakyra is never without her casting cap on.

There will be some very exciting announcements about more crew soon!

The film will be shot in Kashmir and Birmingham, UK. Kashmir is a beautiful place, and we intend to take full advantage of that. We want to capture a sense of unease visually; the beauty of the land offset by ugly bunkers, barbed wires, juxtaposing with the story of teenage innocence, adventure and even fun. An adventure in a rural idyll, creating a humanitarian foil to the oppressive setting of Kashmir’s killing fields.

Risks and challenges

As in any independent film without a named cast, 'Noor' does not have a distributor attached yet. We want to open the film at one of the major festivals and there secure the services of both sales-agents and distributors, with the view that critical reviews and acclaim will get us a far better deal and the right distributor for our kind of film. Getting one at this stage may tie us into a contract that may not be the best for the film.

We are also mitigating this risk in two other ways. One is to secure the services of a 'named' star cast. We've had an in principle yes from at one major star but negotiations are in progress and they will continue past the final date of this campaign. We are going out to the others, simmilarly.

The second, by ensuring that we make the film for as low a budget as possible. This is possible because of unique advantages our team has not least being Ashvin's record of producing low budget films including two films in Kashmir itself both of which are greatly admired and lauded in the Kashmir valley. He has tremendous good-will, networks, access and local knowledge that translate into cost and time saving. Further, co producer Roland Heap's post production company, Sound Disposition, in London gives him access to networks, crews and discounts that are impossible to access on the open market. We are also applying to various soft money funds such as the BFI, Creative England and local UK screen agencies to subsidise the costs of production and post production.

Our goal is to debut the film at one of the major film festivals like Sundance or Berlin or Cannes.

If you fund the project, we intend to start pre-production right away, shoot this May/June/July and finish the film in time to submit it to the festival.

There's a very accomplished team behind the scenes and we're busy putting together a brilliant cast and crew to do everything we can to get into these festivals!

Finally, making a film is always an epic undertaking with a million and one moving parts and a lot of unknowns. We're starting with a great script, and a highly experienced team of people with an excellent track record of delivering films in time and on budget.

Thank you in advance for making this possible.

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  1. Select this reward

    Pledge £5 or more About $7

    PRODUCTION DIARY

    You're part of the story of the film now, and I want to show you the process from start to finish. Each week you'll receive a weekly diary entry from me, with news, stories, behind the scenes photos and a video diary from the shoot.

    You'll get all the production and casting news first, before even the press, and our eternal thanks.

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    SHOUT TO THE WORLD

    As well as subscription to the Production Diary, we'll shout our thanks to you over Twitter, and put your name on a special page on our website to show our gratitude.

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    Pledge £15 or more About $21

    DIGITAL COPY OF INSHALLAH, FOOTBALL

    You'll receive a digital copy of my award winning documentary, INSHALLAH, FOOTBALL - the story of a young man from Kashmir struggling against the state to realise his dream of playing professional football in Brazil; as well as a subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    DIGITAL COPY OF INSHALLAH, KASHMIR

    You'll receive a digital copy of my award winning documentary, INSHALLAH, KASHMIR - a look at the traumatic effect decades of conflict has had on Kashmir; as well as a subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    NOOR SCRIPT

    We'll send you a pdf of the Sundance and Asia Screen Academy script of 'Noor' in advance of general release, as well as a subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    POSTCARD FROM KASHMIR

    We'll send you a postcard of thanks from the shoot in Kashmir, with some news just for you, as well as a subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    BACKERS' LIVE ONLINE PREVIEW SCREENING

    Before the film releases we'll be doing three 'live' streamed film screenings followed by a Q&A with me that you can log into anywhere in the world. I'll be there to answer your questions, and to thank you for your support. This is as well as a digital download of the film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    THANK YOU FILM CREDIT

    See your name on the big screen and be a part of history - as a thank you for your support, we'll put your name on the credit roll of the film. This as well as access to the Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £75 or more About $106

    SIGNED DVD OF THE FINISHED FILM

    Once completed we'll send you a finished copy of the DVD signed by me and some of the cast. You'll also get a 'thank you' credit of the film, access to the Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £100 or more About $141

    LONDON FILM SCREENING AND Q&A

    Come and see a preview of the final cut of the film before it's released. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll also get a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

    (Travel and accommodation not included)

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    BOMBAY FILM SCREENING AND Q&A

    Come and see a preview of the final cut of the film before it's released. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll also get a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

    (Travel and accommodation not included)

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    NEW YORK FILM SCREENING AND Q&A

    Come and see a preview of the final cut of the film before it's released. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll also get a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

    (Travel and accommodation not included)

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    MANCHESTER FILM SCREENING AND Q&A

    Come and see a preview of the final cut of the film before it's released. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll also get a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

    (Travel and accommodation not included)

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    BIRMINGHAM FILM SCREENING AND Q&A

    Come and see a preview of the final cut of the film before it's released. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll also get a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    SIGNED LIMITED EDITION POSTER PRINT

    We'll send you a limited edition print of the poster, signed by me and some of the cast and crew, to anywhere in the world! You'll also get an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £200 or more About $283

    SIGNED LIMITED EDITION FILM STILL PRINT

    We'll send you a limited edition print of a still from the film, to anywhere in the world, signed by me and some of the cast and crew! You'll also get an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    SIGNED PIECE OF SET

    We'll send you a piece of set, used in the shoot in India, signed by me and some of the cast and crew. Own a piece of the story! You'll also get an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £500 or more About $707

    TALK TO ME

    Let's chat about whatever you want - we'll have a 30min Skype call for me to say thanks, and to chat to you about whatever you want to know about, from directing tips to life in Kashmir. You'll also get an invite to our Backers' Preview Screening, A signed poster, a signed DVD, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £500 or more About $707

    MANCHESTER MEET AND GREET

    Come and meet me for a drink in the couple of hours before the Manchester screening of the film. I'm buying! You'll also get a ticket for the screening of the film. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £500 or more About $707

    LONDON MEET AND GREET

    Come and meet me for a drink in the couple of hours before the London screening of the film. I'm buying! You'll also get a ticket for the screening of the film. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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  21. Select this reward

    Pledge £500 or more About $707

    BIRMINGHAM MEET AND GREET

    Come and meet me for a drink in the couple of hours before the Birmingham screening of the film. I'm buying! You'll also get a ticket for the screening of the film. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £500 or more About $707

    MUMBAI MEET AND GREET

    Come and meet me for a drink in the couple of hours before the Mumbai screening of the film. I'm buying! You'll also get a ticket for the screening of the film. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll have to provide your own travel and accommodation. You'll also get signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £500 or more About $707

    NEW YORK MEET AND GREET

    Come and meet me for a drink in the couple of hours before the New York screening of the film. I'm buying! You'll also get a ticket for the screening of the film. After the film, I'll be there for you to ask me questions about the film, Kashmir, life, and anything else you want. You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £1,000 or more About $1,414

    BE AN EXTRA

    Be a part of the story, and come and be an extra in the film in the UK or London! You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £1,500 or more About $2,122

    VIP VISIT TO SET

    Come on set for a day in the UK or India and watch the magic happen. Time-allowing we'll have lunch and show you how it's all going! You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £2,000 or more About $2,829

    SIGNED PIECE OF COSTUME

    We'll send you a piece of costume, designed by award winning fashion designer Ritu Kumar, used in the shoot. Own a piece of the story! You'll also get a signed poster, a signed DVD, an invite to our Backers Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    TWO TICKETS TO THE LONDON PREMIERE OF THE FILM

    Come and walk down the red carpet with us, you've made this happen. You'll have to provide your own travel and accommodation. You'll also get a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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    Pledge £5,000 or more About $7,072

    ASSOCIATE PRODUCER

    Be a part of the team! You have been incredibly generous, and we would like to reward you with an Associate Producer credit on the film - this will be on all our official info of the film (including IMDB) and on the end credits roller in a prominent position. You'll also be welcome on set for a day in India or Birmingham, get 2 tickets to the premiere, a signed poster, a signed DVD, an invite to our Backers' Preview Screening, a digital download of the finished film, subscription to the production diary, a thank you tweet, and your name on a special page on our website.

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Funding period

- (30 days)