Project image
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$96
pledged of $2,000pledged of $2,000 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 10 2019 6:32 PM UTC +00:00
$96
pledged of $2,000pledged of $2,000 goal
4
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 10 2019 6:32 PM UTC +00:00

About

Ashanse is a Miami based company with the mission to produce bold, colorful, comfortable socks. We are socks enthusiasts and believe they are a way to express ourselves as unique individuals and to stand out from the crowd. Therefore, our goal is to produce socks that are fashionable and eye-catching. Each design on our socks represents a unique concept. Additionally, our design philosophy is to utilize concepts that are African and culturally inspired and incorporates vibrant colors. 

ASHANSE SOCKS FEATURES

Bold Patterns

Our designs are unique in that we wanted to create African and culturally inspired patterns that will make you stand out from the crowd. Ashanse socks not only includes symbols and patterns of historical and cultural significance but are also fashion forward.  

Vibrant Colors

When we started Ashanse socks, we wanted to break from the traditional dull socks and opted to only create designs that feature bold, vibrant colors. When you wear our socks, we want you to feel uplifted, inspired, and to have an extra pep in your step! 

Premium Quality 

We do not compromise on the quality of our socks and after extensive research, we found the perfect combination of quality materials.  Our socks are made with 100% cotton, polyester, and spandex. Additionally, they are double cotton yarn knitted which makes them more durable and provide exceptional comfort.

THE ADINKRA COLLECTION

Socks in this collection incorporate adinkra symbols in the design, each of which have philosophical significance. 

Adinkra symbols are widespread throughout Ghana. They are representations of beliefs and ideals held by the Asante (also known as Ashanti) people of Ghana. These symbols have historical and philosophical significance and were originally printed on cloth which Asante royals wore on important occasions. Since its origins of appearing on cloth, adinkra symbols are now often seen on sculptures, buildings, and furniture, among others. Each symbol represents a unique value and is used in giving advice and imparting morals. 

Sock Details 

Style: Crew – Socks can be worn at mid-calf
Size: Fits men’s shoe size 8-12
Material: 75% Combed Cotton, 22% Polyester, 3% Spandex

ADINKRAHENE

Literal   Meaning: Adinkra  King

Symbolic Meaning: Greatness,   Charisma, and Leadership

This symbol is believed  to have served as an inspiration in creating the design of the other symbols.  It suggests the importance of being in a leadership role.

Whether you wear the Adinkrahene to a power meeting, or on a date, or to the gym, we want you  to feel as though you can achieve anything your mind can conceive! 

BESE   SAKA

Literal   Meaning: Sack of  Cola Nuts

Symbolic Meaning: Affluence, Power,   Abundance, Togetherness and Unity

The cola nut, used as a cash crop, played a   significant role in the Ghanaian economy. It symbolizes  affluence and abundance. It also represents the role of agriculture and trade  in bringing individuals together.

The Bese Saka symbolizes affluence and abundance.   Will wearing the Bese Saka socks make you rich? We can’t promise you that,  but hey, it’s worth a try! At a minimum you will have colorful, comfortable  socks to complement your outfit. 

GYE   NYAME

Literal   Meaning: Except For  God

Symbolic Meaning: Expresses the  supremacy and omnipotence of God

This is arguably the most popular Adinkra symbol. It is an indication of Ghanaian’s faith and their recognition of God’s involvement in all aspects of life.

The Gye Nyame recognizes the  existence of a higher being and wearing these socks is a reminder of this. 

Our Story

Dr. Sheryl Walters Malcolm was a business professor when she was diagnosed with nemaline myopathy, a rare neurological condition that results in weakened proximal, respiratory, neck and facial muscles. As the doctors struggled to find a diagnosis, Sheryl’s conditioned worsened, she spent extended periods in hospitals, and almost lost her life on more than one occasion. Her condition has stabilized but she is unable to walk has a trachea attached to a machine to help her breathe and requires assistance with just about everything. Sheryl lost her job as a professor, and since she requires 24-hour care, her husband cannot work as he has to care for her and their daughters. 

Now wheelchair bound, Sheryl experienced the challenges of adapting to a way of living, different from that she was accustomed to. Additionally, she realized that the resources available to assist disabled individuals live a normal life were limited and made a commitment to support organizations that help disabled individuals.

Ashanse was founded with the vision to not only create bold, colorful, African and culturally inspired products, but to incorporate a social component to make a difference in disabled individuals’ lives. Thus, Ashanse donates 10% of sales to non-profit organizations that support disabled individuals. We strongly believe that to whom much is given, much is required and are committed to using this platform to help those in need.

Why Support Us?

Our team has extensive experience and expertise in business, and we are confident in our ability to successfully develop, manufacture and deliver the most amazing socks! Our plans are to not only offer these designs in different color combinations, but to create several new designs and to develop complementary products. With your help, we will be able to accomplish this. Additionally, with your support, we will be able to help disabled individuals. 

We would appreciate it if you would share our campaign with your friends and family, and thanks in advance for your support!

Risks and challenges

The funds raised from this campaign will be used to cover the costs to manufacture the designs presented. We have brought other collections to the marketplace and have a full understanding of the process involved from design, to manufacturing, logistics and warehousing, and ultimately to the customer. The risks involved are primarily related to production and delivery delays. Having worked with the manufacturer before, we are confident that once our goal is met, we will be able to deliver on schedule.

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Support

  1. Select this reward

    Pledge US$ 2 or more About US$ 2.00

    Thank You!

    Thank you so much for your contribution and for believing in our mission! Your support is greatly appreciated.

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    Pledge US$ 5 or more About US$ 5

    VIP Club

    You will be placed in our VIP Club and will have access to exclusive promotions, discounts and other members only benefits.

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    Pledge US$ 14 or more About US$ 14

    YOUR FAVORITE PAIR:

    Choose your favorite pair of socks in the Adinkra collection – a great addition to your wardrobe

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    Pledge US$ 25 or more About US$ 25

    TWICE AS NICE:

    Choose two (2) of your favorite pairs of socks in the Adinkra collection, adding even more color to your sock drawer.

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    Pledge US$ 35 or more About US$ 35

    THIRD TIME’S A CHARM:

    Get all three (3) socks in the Adinkra collection.

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    Pledge US$ 38 or more About US$ 38

    THE GIFT PACK:

    Give the gift of socks! Get all three (3) socks in the Adinkra collection neatly packaged in an attractive gift box.

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    Pledge US$ 65 or more About US$ 65

    SURPRISE!:

    Get all three (3) socks in the Adinkra collection and we will include three (3) pairs of socks in the Kente and/or Dapper Collection.

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    Pledge US$ 130 or more About US$ 130

    CHEAPER BY THE DOZEN:

    You will get twelve (12) pairs of your favorite design in the Adinkra collection. Each will be packaged in an attractive gift bag. Perfect gift for your family, friends, and coworkers on any occasion.

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    Pledge US$ 165 or more About US$ 165

    GET PERSONAL:

    You will get twelve (12) pairs of your favorite pair of socks in the Adinkra collection, monogrammed with your initials, up to three (3) letters. Each will be packaged in an attractive gift bag. Perfect gift for your family, friends and clients on any occasion.

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Funding period

- (30 days)