$616
pledged of $10,000pledged of $10,000 goal
13
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, November 14 2018 6:00 PM UTC +00:00
Artisan KitchenBy Artisan Kitchen
First created
Artisan KitchenBy Artisan Kitchen
First created
$616
pledged of $10,000pledged of $10,000 goal
13
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, November 14 2018 6:00 PM UTC +00:00

About

Artisan Mallows

Remember those sweet, puffy, chewy marshmallow pillows when you were a kid?  Who could pass them up?

We wanted to relive this lovely memory of our past but we wanted a higher quality marshmallow made with the finest all natural ingredients and a wide range of flavors that would appeal to adults and children alike.  So, we made some marshmallows for our families, our friends and ourselves.  When we got only great reviews from our tasters, we wondered if we could have a successful Kickstarter campaign and a product line addition to our Artisan Kitchen products.

Quotes from first time Artisan Mallows Tasters

In the process of developing our product line, we have made many thousands of marshmallows.  We sampled them with dozens of people across the country from young children to octogenarians.  In the process, we found, among other things, that our shelf life tests were irrelevant because the marshmallows disappeared quickly.  For ourselves, however, we observed that the marshmallows stayed fresh for two months or more.

Some comments we heard:

• “These marshmallows are all real winners—flavors are wonderful.  I wanted more of each one I tasted.”

• “These are really good! My favorite is the espresso.”

• “I love the ‘bite.’  They’re nice and chewy, and every one of the flavors are great.”

• “I can imagine serving these at a party; or giving them as gifts.”

• “I never imagined marshmallows could be so flavorful.”

• “I confess I ate all of them before I went home; I never got to share.”

• “And here I thought marshmallows were only for kids.”

Artisan Kitchen is Born

Artisan Kitchen was started as a bakery in 2005 and in addition to an array of cakes, scones and quick breads, we developed 25 different types of bread and a variety of Roman style pizzas.  When my wife developed a sensitivity to gluten, we refocused on baking exclusively gluten-free products.

Our latest passion is to design and perfect our Artisan Mallows.  We have spent many, many hours in our kitchen to master the chemistry, temperatures and timing, as well as the flavor combinations that yield a truly superlative confection.  We believe, and our taste-testers (consisting of both adults and children) confirm enthusiastically that we have a variety of flavors that taste amazing and boast a wonderful “mouth feel.”

What makes them “artisan?”  They are handcrafted in small batches, and made with all natural ingredients, and without preservatives.

Edible Puffs of Happiness

Our Kickstarter campaign is here to offer you a wide variety of clean label marshmallow flavors just in time for holiday season entertaining and gift giving.  Imagine the sensational bite of a marshmallow—the firm, chewy bite that has the perfect amount of sweetness.  Now add the delicate, distinctive flavor of something you love.  Is it a fresh strawberry, butter pecan ice cream, tangy lemon bar, espresso, chocolate, peanut butter, pomegranate with chocolate chips?  What else?  This has been our inspiration that has moved us to perfect what we are now offering to you.

Our initial offering of “Classic” flavors includes:

Our marshmallows are handmade in our California certified kitchen (meeting all state and federal regulations) and shipped to you in a thermally sealed, reclosable, plastic bag.

Each package of Mallows will be a minimum net weight of 4 ounces and contain 12 to 15 pieces of marshmallow.  Each piece is approximately 1-inch square and ¾ to 1-inch thick.  Because Artisan Mallows are made by hand and contain different ingredients the cut size and weight of each marshmallow changes slightly which is why we specify the package by weight.

Artisan Mallows should be stored in the resealable bag provided away from direct sunlight.  Oh, by the way, our tests reveal that shelf life, even in California’s Central Valley summer, where temperatures often exceed 100°F, is more than 2 months.

Epicurean Delights

For our epicureans we have defined a reward that includes a package of each of our Artisan Mallows classic flavors plus two additional flavors which we call our Epicurean Delights -- Blueberry Hill and Pomegranate-Chip. Forty ounces of premium confections for creative gift giving or personal snacking throughout the holidays.

Thank You!

We appreciate that you are reviewing our offerings and considering making a pledge to help us kick-start our new product line.  We would love to add you to our group of taste-testers and hear your feedback after you have tried our marshmallows.

This is the first time we have offered our products on-line – if you would share our offering with your network of friends and associates, we would be most grateful!

We welcome your thoughts and suggestions.  Thank you.

Gift Giving Season

The Artisan Mallows Kickstarter campaign reward delivery period is perfectly situated in one of the major gift giving seasons with reward shipments in the November 2018 through January 2019 time frame.

Instead of sending friends or family, a five-gallon can of popcorn or some other catalog item that will go stale unless it is made with preservatives, has chemical colorings and contains flavor enhancers, consider sending them Artisan Mallows with a good shelf life using all natural ingredients.

We will ship their gift to any USPS or US military or diplomatic post office to light up their day.

Fulfillment

Once our campaign closes successfully we will send each backer a survey asking what flavor(s) they want for their rewards and where they want them shipped.  We will try to accommodate any special requests as to timing, etc., if we can.

Rewards will ship in the order in which the pledge was made.  Artisan Mallows will be shipped via the US Postal Service only to addresses in the United States or to any US military or diplomatic post office address.  Because we do not want to take the chance that your reward may be sitting outside in the sun for long periods we will ship Mondays through Wednesdays (USPS shipments typically take 2-3 days) until all pledges have been satisfied.

All rewards will be shipped to a single address per pledge, except for the $75 pledge that will be shipped to a single address in two pack increments over a three-month period.

Budget

A summary of our Artisan Mallows Kickstarter campaign budget is presented in the attached graphic below.  As you can see, the largest portion of your pledge goes to pay for shipping followed by the direct cost of making and packaging the marshmallows.  Due to our business model using Kickstarter funding and fulfilling rewards indirectly through the mail, a combination of California licensing and the necessity of using a specific type of commercial kitchen accounts for the third largest use of funds.  By calculating a production yield of less than 100 percent, we have provided a safety margin in our business plan in the event of increased ingredient or other costs.

Risks and challenges

Risks & Challenges
As this is our first Kickstarter campaign there is an element of the unknown involved. With that said, we have already perfected the recipes and techniques, using the best all natural ingredients, and have been producing small batches of Artisan Mallows for months now. If the unexpected does happen, we will tackle these issues as they come up and let our backers know what the issue is and how we are resolving it in a clear, straightforward manner.

Supply risks.
Yes, there is always a chance that the supply of some ingredient is back ordered or currently unavailable. Over the years, we have learned to stock up on ingredients that are sometimes difficult to obtain. We have done this in anticipation of our Artisan Mallows campaign.

Production risks.
California law requires us to have a state licensed commercial kitchen and a permit to take orders via the Internet and indirectly ship the products across the country. The commercial kitchen and the contract for this kitchen (already negotiated and available) will be signed and ingredients purchased at the completion of the Kickstarter campaign. Our current facility is definitely the ideal spot for us, but if we have to scramble to secure a new one, we could do it.

The unexpected demand problem.
In addition, if as we hope, our Kickstarter campaign goes viral and all of a sudden, we have to fulfill a large number of rewards then our small batch process needs to go into serious overdrive not by changing the process but by adding staff. Be assured that we will not rest in our production until your rewards are shipped.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    "Thank You Card"

    We'll send you a hand written thank you note on a Artisan Mallow themed postcard.

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  2. Select this reward

    Pledge $15 or more About $15

    One pack of Artisan Mallows

    Your choice of a single 4 oz. pack of any one of the Artisan Mallows classic flavors sent by USPS to any address in the United States or any US military or diplomatic postal address.

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    Ships to Only United States
    1 backer
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  3. Select this reward

    Pledge $20 or more About $20

    Two Flavor Early Bird Special

    If you are one of the first 100 backers to pledge this amount you will have the choice of up to two 4 oz. packs of classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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    Ships to Only United States
    Limited 1 backer
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  4. Select this reward

    Pledge $25 or more About $25

    Choose Two Flavors of Artisan Mallows

    If you pledge this amount, you will have the choice of one or two different 4 oz. packs of classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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    Ships to Only United States
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  5. Select this reward

    Pledge $35 or more About $35

    Choose Three Flavors Of Artisan Mallows

    If you pledge this amount, you will have the choice of up to three different 4 oz. packs of classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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    Ships to Only United States
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  6. Select this reward

    Pledge $40 or more About $40

    Four Flavor Early Bird Special

    If you are one of the first 100 backers to pledge this amount you will have the choice of up to four 4 oz. packs of classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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    Ships to Only United States
    Limited 3 backers
    $
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  7. Select this reward

    Pledge $45 or more About $45

    Choose Four Flavors of Artisan Mallows

    If you pledge this amount, you will receive four 4 oz. packs of Artisan Mallows and have the choice of one to four different classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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  8. Select this reward

    Pledge $65 or more About $65

    Choose Six Flavors of Artisan Mallows

    If you pledge this amount, you will receive six 4 oz. packs of Artisan Mallows and have the choice of one to six different classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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  9. Select this reward

    Pledge $75 or more About $75

    Two Flavors per Month for Three Months

    If you pledge this amount, you will receive two 4 oz. packs of Artisan Mallows per month for three months and have the choice of one or two different classic Artisan Mallows flavors per month shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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  10. Select this reward

    Pledge $85 or more About $85

    Receive Eight Packs of Artisan Mallows

    If you pledge this amount, you will receive eight 4 oz. packs of Artisan Mallows and have the choice of one to eight different classic Artisan Mallows flavors shipped via USPS to any single address in the United States or any US military or diplomatic postal address.

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  11. Select this reward

    Pledge $100 or more About $100

    Epicurean Delights

    You will receive 10 resealable bags of Artisan Mallows including one of each Classic flavor and two special flavors for you, the epicure: Blueberry Hill and Pomegranate Chip! Each pack will net weigh 4 oz. and will be delivered by USPS to any single address in the United States or any US military or diplomatic postal address. This makes a great gift!

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    2 backers
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Funding period

- (30 days)