Live Action Magazine
Live Action Magazine
Monthly print, web and mobile app magazine about Live Action Roleplay games.
Monthly print, web and mobile app magazine about Live Action Roleplay games. Read more
About this project
Live Action Magazine - Bringing together the Larp community!
Live Action Role-Play is expanding greatly in the USA and around the world. Unfortunately there are no physical or app publications that bring together the different game types, costumes, makeup and all the things that make games great.
Live Action Magazine is here to connect and share ideas, stories,games and reviews in the Live Action Role-Play industry. We want to increase the positive exposure Live Action Role-Play has on people and the communities they are in and show folks how easy it is to get into a game or start your own!
Larp has many game types and we host articles from writers in vampire and medieval Live Action Role Play games to zombie, futuristic, murder mysteries and everything in between. Live Action Magazine will capture this fun and help readers understand the many different type of games they might enjoy.
We want to bring this content to market with a full color magazine of at least 32 pages along with helpful apps and online news stands to bring our content to our customers in whatever way they like to get it.
We need you to join us in this kickstarter to get the project going! You will find a LOT of cool features and swag in our rewards section you will not be able to get anywhere else!
Without an active publication the industry cannot grow as successfully. Groups do not work together as well, games are not as successful and we won't have a central place to share ideas. We need Live Action Magazine!
The people putting Live Action Magazine together have been promoting and attending games in the role-play industry for years. We do our own makeup, host our own games, make props and gear, buy equipment, make videos and do our own promotions. We can share our success and failures with our readers giving Live Action Magazine real credentials unlike any other. We want to attract new players to the world of actual live action role-play which will get people out into the great outdoors! We plan to target all types of gamers, communities, social groups and of course current Larp groups based in the USA and worldwide.
Live Action Magazine will be a full color professionally printed magazine along with a full website that will be available by subscription on a monthly biases. We will also have pdf downloads, on screen viewing and mobile apps for viewing the magazine through Android, iPhone and Amazon platforms. Distribution is scheduled to be worldwide but primarily based in the USA, Europe and Canada.
Sample cover layout name will be changed to Live Action Magazine -
On liveactionmag.com subscribers will be able to comment on articles, ask questions and mingle with our team. This site will also feature a flip book flash player for online viewing of the magazine (both teaser and full) and bonus content to our subscribers. We have some samples already up at www.larpcast.com.
Live Action Magazine will also have monthly video uploads and live feeds (hangouts). We plan on doing in game and on site reviews giving our subscribers a first hand look at interesting game formats in an entertaining atmosphere. We do have our own professional video equipment and studio to shoot and edit productions in house. You can see examples of this and our history at http://www.youtube.com/larpcraft.
Live Action Magazine plan on attending trade shows where we will hand out and gather subscriptions for the magazine. The initial kickstart will also pay for the large set of sample teaser magazines and postage that will be needed to go out to the thousands of subscribers we already have on youtube, larpcraft, wilarp and larpcast.
Live Action Roleplay, while it has been around for over 20 years, is just now experiencing tremendous growth in the USA and worldwide. All the manufacturers of equipment, clothing, accessories, makeup and more will tell you this. Many of the manufacturers we have talked to are experiencing double of triple digit sales gains! We know of thousands of clubs who host regular monthly games and the number keeps growing! Live Action Magazine will always focus on getting new games going and we will feature articles and videos on all the different options Larpers have to help grow the industry further.
Here is a popular European Live Action Roleplay series video showing a teaser of their 2013 main event. As you can see, they have thousands of attendees as just one example of how popular Larp is becoming.
Live Action Roleplay has been picked up by Hollywood too. This has created a huge surge in players since the release of Role Models in 2001. The film was a great success and many other mainline films have come up since about Larp. Many also relate acting out popular films and books such as Harry Potter, Game of Thrones, Lord if the Rings and many others. Live Action Magazine will also review media that influences the Live Action Roleplay community!
Risks and challenges
The biggest challenge in this industry is the lack of communication between groups. We MUST change this with Live Action Magazine if we want to see the industry flourish. Many in this industry speculate less than half of the groups that actually host and play games even have a way to get more people into the game and that has to change. Live Action Magazine will help bring the Live Action Roleplay industry into many new communities.
Our goal is to provide a great interactive source for role-playing information which has challenges and upfront risks. These risks include licenses, writer deadlines, content creation, work flow, print or postage, filming supplemental footage for stories, editing and design, industry knowledge and basic fulfillment. The challenge are common in the publication world and can destroy the intent of a project like this. We believe that this is why there are no role-play publications currently in print here in the USA. We feel it is what also may be limiting the European publications from going main stream.
We can meet these challenges and risks with our collective knowledge of the publication and Live Action Roleplay industries. We have a proven printing company that is local so a snag can be quickly resolved. We have lined up multiple writers from larping.org to Crolarper and everything in between that will give us the content needs of a monthly magazine. All our writers have a lot of experience in the industry and are recognized as top journalists in the industry. We also know many of the store owners and manufacturers so we can get the equipment needing reviews and some manufacturers were already willing to do exclusives with us.
We already have the domains, sites, some sample content, videos and more to show we know what we are doing. We have our own Larp system that shows we know they pains of starting a group, growing games and becoming great promoters. Our communication with other groups, businesses and gamers will allow us to reach down to the "grass roots" marketing level so Larpers will spread the word about us.
With the seed money from Kickstarter we can bring on a graphic designer which we already screened and interviewed. We can get the computer equipment and software we need as well as print a bulk set of the first issue to use for marketing, trade shows and hands on demonstrations.
Communication is key here and our team already uses cloud documents, voice and video software and we will plan weekly meetings to monitor journalist and design progress. Keeping on deadlines is critical to the timely release of the publication each month and we have the management team to make this happen.
Another challenge we face is having an actual location. This challenge is met as we are being allowed to use an office rent free until we get enough subscribers to pay our own way. Currently we can use 3 offices, a large format printer and other tools that others who would want to do this, wouldn't have access to. We also have access to internet, a video studio, cameras, lighting and all the other things we need to get started during this business start-up attempt!
After the Funding -
We are already doing initial interviews, concept work and content creation for this project so once we have the project funded we can jump the major hurdle of launching the site and printing the first magazine. Because many of the wheels are already in motion... there is a far lower risk of Roleplay Magazine failing. Below are the qualifications and experience we have to make Roleplay Magazine a success.
Publishing Industry Experience -
My name is Ryan Harden and I've been involved in magazine publications my family produces for over 20 years. Knowing the publishing and digital trade are key challenges that most can't overcome if they have never done this type of business before. In our other magazine we work closely with promoters, clubs and manufacturers so our readers get the valuable information they need in a timely manner. We have worked with dozens of printers over the years and know how to optimize the digital reading experience online as well as in print form.
Live Action Roleplay Experience
I have been playing and hosting games for about 3 years now and have played many different formats and rule sets. Unlike other promoters, I can see past one specific game system to work proactively with other groups. The industry of Live Action Games is exploding here in the USA and in many other parts of the world. Manufactures of game equipment in this industry have reported double digit industry growth in the USA consistently over the last 3-4 years. We believe that Live Action Roleplay is still in its infancy here in the USA and we want to help it grow by providing a key communication media. Since we make our own game props, do our own makeup, host our own games and do our own promotions we can share our success and failures with our readers.
Knowing the Market -
Live Action Magazine already has a list of industry leading journalists who can dedicate to writing monthly articles. These experts come from all different types of role-play games.
We plan to print 2,500 to 5,000 additional promotional magazines in our first run for handouts and trials to our 10,000+ Larp email and customer base we already have. Many extra issues will also be given to clubs, promoters and the businesses that support us.
Designed to allow content to display on computers, tablets and phones are what our designs are aiming for. As we get more subscribers, we will be increasing the area in which players can easily find groups, games, videos, forums, live chat and live voice services. Many of these features are already on our other sites as a test market and we feel we have the needed knowledge to make these unique features successful.
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