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€33,111
pledged of €25,000pledged of €25,000 goal
362
backers
11days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, April 5 2019 9:59 PM UTC +00:00.

Arrels BarcelonaBy Arrels Barcelona
First created
Arrels BarcelonaBy Arrels Barcelona
First created
€33,111
pledged of €25,000pledged of €25,000 goal
362
backers
11days to go

All or nothing. This project will only be funded if it reaches its goal by Fri, April 5 2019 9:59 PM UTC +00:00.

About

Imagine a world where optimism reigns above all. In the face of hardship, negativity, and prejudice, let’s fight back with an attitude that knocks all the nay-sayers right out of the water. That is why the slogan YES OKAY is on the very sole of the sneakers. 

Leave a positive footprint in the world by pre-ordering these non-gender specific sneakers created in collaboration with a world-class illustrator committed to making the world a better and brighter place to live in. 







The Yes Okay sneakers are incredibly comfortable. The cushioned footbed was designed to adapt to your feet so you can walk around all day long without a glitch. The eco-friendly material used is highly breathable and water-absorbing (the insole absorbs up to 80 times its weight in water!), so your feet remain dry. You seriously won't want to take them off at night! 



The  factory manufacturing the Yes Okay sneakers is located in Portugal, inside the EU. Ensuring the people involved in the manufacturing process enjoy proper working conditions and receive a fair pay is fundamental. Your sneakers are hand-crafted by real people who care for what they are making!

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Arrels Barcelona was started by two cousins with century-old roots in the textile industry and a radically optimistic view of the world. They’ve created incredibly comfortable, design-conscious, fashion products that spread a positive message.


Sober elegance. Post minimalism. Pop Art combined with OpArt.  Malika’s style is personal, unique and almost impossible to catalogue. The only two words that could actually be used to define it are: Malika Favre. What is unquestionable is that this Barcelona-based French artist is one of the most respected visual artists in Europe. Her portfolio includes The New Yorker, Vogue, and BAFTA, amongst many others.


Born in Barcelona and with offices in Paris, New York, and San Francisco, Mucho is an independent studio with a global calling. A group of designers who understand design as a way of creating meaning. Design that connects, that speaks to the head yet reaches the heart. All this, and much more... that’s what Mucho is all about.





Imagine a world where optimism reigns above all. In the face of hardship, negativity, and prejudice, let’s fight back with an attitude that knocks all the nay-sayers right out of the water. That is the reason behind our Yes Okay slogan.

At Arrels Barcelona, we talk the talk and walk the walk. That is why we have joined forces with our local LGTB chapter in teaching tolerance to high-school students to ensure they grow up thinking they can love whomever their heart settles on. The RED EDUCA programme has reached over 10,000 students in 83 schools. With your support, these numbers will grow exponentially.   








Below you will find a link so you can find the perfect size. The Yes Okay sneakers come in women's and men's sizes.







Risks and challenges

We’ve faced a number of challenges along the way. We were lucky to find Mucho and Malika at the start of this adventure so that they could help us convert our philosophy into the product we envisioned. We then went through numerous prototypes until we were satisfied the fit was comfortable and sleek, but different than what the competition offered. It meant focusing on details such as the shape of the toe, whether to use eyelets, or deciding the exact height of the heel. We also had to search high and low until we found the manufacturer who would create the soles with the YES OKAY logo. That was no easy feat!

We know there will be unforeseen hiccups along the way. That is inevitable. However, our team is made up of highly trained individuals who have worked in the fashion, operations, and logistics industries for over two decades, including start-ups. There is fantastic comraderie among everyone. So, in addition to working on a business project together, we are also having a good time and that’s what we believe life should be about.

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    Your contribution will help support our local LGTBI chapter in teaching tolerance to over 10k high-school students in more than 80 schools.

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