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CHF 26,078 pledged of $57,011 goal
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By Aroc Snowsports
CHF 26,078 pledged of $57,011 goal
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About

 

 

 

The popularity of sledding is steadily increasing, even though it is still perceived as a peripheral sport. In our opinion this is mainly due to untapped potential and obsolete concepts of today’s sleds. Aroc has the ambition to create an attractive alternative to established winter activities like skiing. This is to be achieved, amongst others, with a clever design, which has already won two significant design awards (A'Design Silver Award and iF Concept Award).
 
Aroc is a racing sledge with a tiltable body and waisted runners, which allows the user to make carved and slided turns on the slope. The design makes its usage very convenient, since the agility of the construction makes steering easy and safe. The ergonomic position and the uniqueness of the steering process evoke an inimitable feeling while riding. 

 

 

 

  

 

Operating the sled is as intuitive as it can get – to tilt the runners the rider just leans into the curve like on a bike. The construction offers responsive and smooth maneuverability as well as natural shock absorption when seating completely. Experienced users can let their feet rest on the runners completely and use the friction of the edges and the snow to control the speed.

 

 

 

 

The classic seating position
The classic seating position

 

The carving position
The carving position

 

Sitting with a child
Sitting with a child

 

Aroc is the first sled of its kind that enables truly intuitive turns based on weight shifting. Unlike similar concepts, it really does allow carved turns and doesn‘t have to make compromises regarding the riding position and maneuvring principle. Therefore, the beginner experiences fun and easy access whereas the advanced user finds pleasure in compromiseless performance.

From the economical point of view, the construction allows really easy replacements of parts – if anything ever breaks, it only needs basic tools to dismount the damaged part and replace it by a new one. This guarantees a longer life cycle so you won't need to buy a new sled just because of a small damage.

 

 

 

  

 

 

Aroc is not a prestige product but an operational sports device. Our aim is to create a whole new experience and enhance the generally antiquated image of sledding. Aroc Snowsports organizes events for groups and associations and thereby seeks to implement sledding as an established sport. Our know-how is not only based on our own experience but on our close collaboration with winter sport experts like large Swiss ski resorts and winter sports equipment manufacturers. Initially, we will be renting Aroc in four selected ski resorts. Thus we will expand our knowledge, bring the quality to perfection and launch the sled on a broad base at a balanced price-performance ratio. A wide distribution is planned, the potential is huge with over 180 sledging trails only in Switzerland.

 

 

  

 

 

 

 

 

 

 

 

We know that not everybody can afford a high-end sled and that there are a lot of different demands on it. Therefore there will be three versions of it. The model Classic is used for the rental 2017/18.

Model «Classic»

The Model «Classic» convinces with its simplicity. It has no unnecessary frills and has been optimized for rental.

Features:

  • Aluminium edges
  • Soft spring system for an easy maneuvering response
  • Classic, timeless colors

Model «Sport»

This model enchants because of its increased performance due to steel edges and a more sportive spring system. Moreover it has a fresher look and an attached leash.

Features:

  • Steel edges
  • Leash is included (obligatory in many ski resorts)
  • Stiffer spring system for a more sportive riding style
  • Color highlights as an eye-catcer

Model «Deluxe»

The Model «Deluxe» is the noblest version, a real gem among the Aroc models. It is made out of exquisite material, has a personalized steel plaque and an integrated pocket for your valuables.

Features:

  • Steel edges
  • Leash is included (obligatory in many ski resorts)
  • Integrated pocket for your valuables included (attached to the opening beneath the seat for the best protection)
  • Soft spring system for an easy maneuvering response
  • High-grade color design with dark wood, a white frame and chrome steel elements
  • Personalized steel plaque well visible on the side

Model «Kickstarter» (STRETCH GOAL)

If we are able to collect 85'000 CHF on Kickstarter, there will be a fourth model available EXCLUSIVELY for the Kickstarter crowd in a special design. It will cost the same as the model «sport».

Features:

  • Steel edges
  • Leash is included (obligatory in many ski resorts)
  • Stiffer spring system for a more sportive riding style
  • Exclusive design for Kickstarter backers. This is still in conception and suggestions can gladly be taken into the process.

 

 

 

Our team consists of three industrial designers. Due to our different backgrounds, we cover a diversified field of experience viz. knowledge of direct selling, the nature of materials and also product development. Furthermore we can guarantee a flawless product because of the support of Fun Care (Seller of the Airboards), FHNW (company set-up) and the University of St.Gallen (Marketing).

 

 

 

Such a large project has an obviously elaborate cost structure. But since we do not want to bother with too many tables, we have tried to summarize it.

Most of your contribution is needed for the initial process, namely for the development of the sleds. This part is quite substantial so we can guarantee the best quality on the basis of manual work and local production. 

With your help, we also hope to collect the funds needed to gain momentum. It also pays off for you in form of discounted sleds and vouchers for testing an Aroc already. After this initial phase we hope to find an investor amongst other things, by dint of the crowdfunding crew.

 

  

 

 

 

The sled is composed mostly of moulded wood and welded steel. Where comparable concepts rely on steel frames for the stability and plastic coverings for the comfort, Aroc uses the ability of wood to cover both at the same time. It is a renewable material source on one hand and needs comparably low production effort on the other hand. These characteristics incorporate Aroc Snowsports' vision of providing innovative design, reliable stability and the lowest ecological impact possible.

For a year and a half, we have been developing and improving the sled via feedbacks from ski resorts and in cooperation with manufacturers. Moreover a quality assurance is ensured through the close cooperation with local sheltered workshops for the assembly in Switzerland.

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

Risks and challenges

Delivering the sleds:
Of course there is always a risk that the production process takes longer than anticipated or that some suppliers won't deliver. We have considered this and have made an agreement with our manufactures to ensure a timely delivery. What's more, we have deliberately chosen a quite late delivery date to have sufficient time to perfect the product and ensure a flawless production process.

Finding investors:
The amount we seek to collect on Kickstarter is enough to found the company and the first year - but we will need more money in the long term, which will be realized with private investors. We have already spoken to interested candidates and are planning on joining a startup academy. In addition, we are going to found an incorporation to get an adequate treatment and trust for potential investors.
Our businessplan has been set up and revised by economy experts so no eventually is missing.

Quality:
We don't want to promise anything we can't live up to. That's also the reason we are working on the product for 3 years already and are planning on adding another one - it gives us time and the tools to bring the experience with the sled as close to perfection as possible.

Time management:
The next three years are planned out. A detailed calendar sets the pace for the next half year and specific goals are set for one and a half year from now. This way, we are certain to have everything reasonably covered, with sufficient time to execute.

Safety:
A sports gear always bears a risk of accidents. What we have done from our side is revising the concept on a basis of multiple safety requirements and advices from experts. We asked engineers, material experts and insurance agents and we have chosen our manufacturers with care.

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Support

  1. Select this reward

    Pledge CHF 10 or more About $11

    Hall of Fame

    Get a mention on our website and be remembered as one of the first supporters of a new sled experience.

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    Pledge CHF 35 or more About $37

    Experience voucher «riding»

    Get a voucher for a whole day rent of the Aroc on TSCHENTENALP and enjoy an unforgettable experience

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    Experience voucher «riding»

    Get a voucher for a whole day rent of the Aroc on PILATUS and enjoy an unforgettable experience

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    Experience voucher «riding»

    Get a voucher for a whole day rent of the Aroc in SCUOL and enjoy an unforgettable experience

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    Experience voucher «riding»

    Get a voucher for a whole day rent of the Aroc in BERGÜN (MARK SPORT) and enjoy an unforgettable experience

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    Handmade Headband

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    Handmade Beanie

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    Pledge CHF 80 or more About $85

    Experience voucher «snowday»

    Get a voucher for a whole day rent of the Aroc INCLUSIVE riding ticket in BERGÜN (MARK SPORT) and enjoy an unforgettable experience.

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    Pledge CHF 80 or more About $85

    Experience voucher «snowday»

    Get a voucher for a whole day rent of the Aroc INCLUSIVE riding ticket in SCUOL and enjoy an unforgettable experience.

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    Pledge CHF 80 or more About $85

    Experience voucher «snowday»

    Get a voucher for a whole day rent of the Aroc INCLUSIVE riding ticket on PILATUS and enjoy an unforgettable experience.

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    Pledge CHF 80 or more About $85

    Experience voucher «snowday»

    Get a voucher for a whole day rent of the Aroc INCLUSIVE riding ticket on TSCHENTENALP and enjoy an unforgettable experience.

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    Pledge CHF 360 or more About $381

    Special Package «fondue» (4 persons)

    Get a voucher for an exclusive all-in-one package with an Aroc, the riding ticket and a cosy fondue for four persons on TSCHENTENALP or BERGUEN. The perfect gift for you and your friends!

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    Aroc «Classic» Earlybird

    Take your chance to get an Aroc «Classic» for almost nothing! (expected retail price: 820.- CHF)

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    Pledge CHF 440 or more About $465

    Aroc «Classic»

    The special deal exclusively for Kickstarter backers! (expected retail price: 820.- CHF)

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    Pledge CHF 480 or more About $507

    Aroc «Sport» Earlybird

    Take your chance to get the professional Aroc «Sport» for almost nothing! (expected retail price: 950.- CHF)

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    Pledge CHF 580 or more About $613

    Aroc «Sport»

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    Pledge CHF 650 or more About $687

    Aroc «Deluxe» Earlybird

    Take your chance to get the high-end model Aroc «Deluxe» for almost nothing! (expected retail price: 1'200.- CHF)

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    Aroc «Deluxe»

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    Pledge CHF 2,000 or more About $2,114

    Meet and Greet

    Spend a day on the sled with the experts! You will get a private lesson on how to ride the Aroc and have plenty of time to find out everything about us and the project. Plus, at the end of the day you can take your sled home.

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    Pledge CHF 3,900 or more About $4,123

    Package 10x Aroc «Classic»

    If you're a seller and don't want to risk any shortages, order a package of 10 sleds for an extremely low price (390.- CHF per sled)

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Funding period

- (40 days)