Want your film on OpenIndie? Watch our Phase 2 video:
OpenIndie.com is a website that is really 5 years in the making. The whole process of rethinking how screenings for films come together started with the quest to self distribute Four Eyed Monsters. We had the idea that if enough people in each town wanted to see our film that there should be a way to have a screening happen to serve the local demand. So we started collecting peoples zip codes to then team up with technology collaborators who could plot it all out on a google maps. We were lucky to have geniuses working with us that were able to display larger and smaller hearts on a map to show how many people in that city wanted to see our film. This information was then shown to movie theaters as we made our case for setting up screenings and we were able to get our film to 31 cities. All of the cities with more then 100 people that wanted to see the film got at least 1 screening. Many cities screened the film week after week as word of mouth in the city grew and people brought friends to see the film. The biggest take away from the whole experience was that there was a community that was created around our film that were thrilled to meet each other and to be a part of having made the event happen. Especially when we'd show up to the screenings everybody was so glad to be finally meeting us and have finally seen the film. It was a true blast. Not to mention a complete thrill that all over the country there were various screenings happening of our film.
OpenIndie.com is a project to bring this experience to 100 films and their fans. We especially want films that have already built up a mailing list of email addresses and zip codes or at least some twitter followers or have friends who can push your OpenIndie page once it's live. But really, any filmmaker who wants to pioneer this new era is welcome to jump on board on a first come first serve basis. The reason we decided to start with 100 films is that it's a reasonable quantity to keep server load manageable during the beta phase. However, in the future there will be a growing number of films so if you want to donate less then 100 dollars now and join the site later, thats okay. The most important thing here is that we reach our fund raising goal of 10,000 dollars. So every little bit helps. The reason we need this money is to cover the cost of OpenIndie
co-founder Kieran Masterton being our full time Programmer. He's done amazing work on nights and weekends that has me 100 percent sold that given the ability to dedicate his full time efforts to programming the site we will have an amazing service for the 100 filmmakers by March 1st 2010. From that point on these 100 films will have a working film page and email engine for 10 months after which point we'll review how everything has been working, consider the sustainability of the site and proceed to the next incarnation of the site.
So ride the wave of the evolving film industry and make a donation right now!
OpenIndie: The site in a nutshell
OpenIndie, in the first instance, is a user generated film screening site with the aim of democratizing distribution. Development will take place over a number of phases but ultimately using the site users can discover and bookmark films they’re interested in, request a screening in their area and put on a screening of any film on the site. Likewise, filmmakers can add their film to OpenIndie, and upload and promote their film via social media. Plus, in terms of exhibition anyone, from an individual or a group of friends, to theatres, venues, film clubs and festivals will be able to measure demand for a film in their area, screen a film and share their revenue with the filmmaker. We’ve developed this model with Arin’s experience of self distribution in mind and believe that this site can not only change the way that filmmakers distribute their films but also help make independent film production a sustainable enterprise. The key to OpenIndie is that anyone can screen any film!
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