At Arielle Shoshana, D.C.’s first independent fragrance boutique, we’re Monday-Sunday perfume people. We don’t wait for special occasions to wear perfume; a few spritzes of your favorite scent turns any day into a special occasion. That’s why we created a niche fragrance line inspired by each day of the week. Why shouldn’t every day smell extraordinary?
We started with Saturday (wouldn’t you?): our first fragrance was a vibrantly neon passion fruit scent, a wild party girl of a perfume. With your help, we’re ready to create a Sunday scent: a cozy, comforting fragrance that captures the quiet bliss of an extra snooze cycle nestled in warm sheets.
For Arielle Shoshana, Sundays smell like a steaming mug of creamy matcha horchata from our favorite brunch spot. If you’ve never tried matcha horchata, it’s an addictively delicious blend of matcha (Japanese green tea powder) and horchata (sweetened rice milk sprinkled with cinnamon), a gentle swirl of sweetness, spice, and matcha’s delicate bitterness. It's the perfect Sunday scent!
We're lucky enough to have an equally perfect perfumer on board to bring this project to life: Cécile Hua. Our first collaboration with Cécile earned a rare four star rating from Perfumes: The Guide; we know Arielle Shoshana Sunday will be another four star fragrance. As Vice President of the American Society of Perfumers, Cécile is one of the most important perfumers working today. Over her decades-long career, she’s created perfumes for Ralph Lauren, Atelier Cologne, Jessica Simpson, and, most importantly, Arielle Shoshana!
A perfume shop is the front lines of the perfume industry. We're the ones who actually talk to customers. We get to hear what you want. Four years in business has taught us that people are more adventurous about perfume than the industry gives them credit for. Arielle Shoshana sorts perfumes by type instead of by brand or gender. And our most popular section by far is “Undefinable,” where we keep our quirkiest, most experimental scents. What that tells us is that people want to smell different. They want to smell unique!
But the biggest perfume brands can’t really afford to take those creative risks, because if their next fragrance launch is anything less than a massive success, they have thousands of shareholders to answer to. As an independent fragrance brand, Arielle Shoshana has the creative freedom to make truly innovative perfumes. We can explore unexpected ideas like matcha horchata.
And with your help, we can capture the feeling of Sunday in an amazing perfume you’ll want to wear any day of the week.
Ready to Sunday Fund-day? We're crowdfunding $10,160; $5,000 to create the fragrance formula, $4,676 for fragrance manufacturing costs (estimated based on the cost of manufacturing our first fragrance), and $484 to cover Kickstarter's 5% project fee.
We plan to launch Arielle Shoshana Sunday and mail all Kickstarter rewards by October 2019. This schedule contains 3 months for Cécile to create the fragrance formula (she's fast!), 6-8 weeks for manufacturing, 2 weeks to package up the final product, and 1 month of buffer for any possible delays.
Why Should You Fund?
Because you're a fantastic-smelling person who wants every day to smell like Sunday. And because we have deeply exciting rewards at every pledge level! 👉
If we're lucky enough to raise $20,000, we'll put your generous pledges straight into the creation of our next fragrance, Arielle Shoshana Monday! We would be so excited to hit this stretch goal; we can't make Mondays feel better, but we can make them smell better.
Videography by Ashley Blue of Lady Blue Creative.
Risks and challenges
Manufacturing timelines could possibly be longer than the 6-8 week standard if any unexpected issues occur. However, our project schedule has one month of buffer factored in, so even if we do experience any unforeseen issues with manufacturing, we do not expect these issues to affect our delivery date.Learn about accountability on Kickstarter
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