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$300 pledged of $18,000 goal
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By April Heather
$300 pledged of $18,000 goal
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About this project

I did what I thought I couldn't do.  I quit smoking.  

I set a quit date. 

I failed.  

I immediately set another quit date.

I failed again.

Instead of focusing on quitting and failing, I addressed the issue that made me stomp off to go smoke. 

I set a third quit date and addressed that issue which had surfaced, then repeated the process until finally, I had my REAL quit date.  

Basically ... I was fed up with excuses and instead of stomping off to go smoke, I had stomped off to go quit.   I was able to because in the meantime something had shifted. I had a better attitude.  I finally felt that I was gaining benefits instead of losing 20 of my little friends, all snug inside a pack of cigarettes.  

I called the process the False Quit Dates.  

From there I divided the issues up into direct issues and indirect ones.  In doing so, I learned:

  • how to deal with failure  
  • how to protect my good day 
  • how to look forward to quitting instead of dreading it 

Check out the Contents page to get a taste of how my theories and writing style will catch on with smokers who are looking to quit.  

Contents

PART ONE:  The Process

  • Chapter 1  I Want To Quit Smoking, But I Can't.  Not Right Now
  • Chapter 2  False Quit Dates
  • Chapter 3  My Fruity Experiment

PART TWO:  Indirect Issues

  • Chapter 4  Ponder Time
  • Chapter 5  As Smokers, We Are Always Wrong
  • Chapter 6  Quit Now?  But I Wanted to Quit Right Now Years Ago
  • Chapter 7  If Only I Could...
  • Chapter 8  Recalibrate Your Definition Of What A Good Day Is
  • Chapter 9  I Ain't Naughty, Naughty, Naughty!  I'm an Adult!

PART THREE:  Direct Issues

  • Chapter 10  Effort?
  • Chapter 11  Easy?
  • Chapter 12  Nicotine
  • Chapter 13  One Day You Will Be A Nonsmoker.  Start Practicing. 
  • Chapter 14  What Are You Cheating On? 
  • Chapter 15  Replacements
  • Chapter 16  Incentives and Rewards
  • Chapter 17  Weight Gain
  • Chapter 18  Switch It Up
  • Chapter 19  The Real Quit Date
  • Chapter 20  The Withdrawal 

Acknowledgments

Some Questions and Answers

With all the specialists in the field of Health and Addiction, what makes you think you have the answers? 

I believe I have something to contribute.  I'm a smoker who quit.  I have a unique perspective which is evident when smokers ask how I accomplished the major feat of quitting smoking.  They move past the "I can't" and the negativity and frustration.  

What makes you think people will listen to you, given what the specialists are already saying?

I talk smoker to smoker and I have information to share.  I know this doesn't necessarily translate into everyone listening, but some will.  Moreover, the book is geared toward people listening to themselves.  

When a smoker says that something is holding them back from quitting, I don't belittle it.  I don't call it an excuse, instead I say, "Hey, take a look at that.  Quit ignoring it and go deal with it.  When you are done come back for more."  ... and from generic conversations that I've had in the past, ones with no clear goal or purpose, people do come back to continue the discussion.  Some have gone on to quit. 

What is your success rate at getting people to quit smoking?

One.

I did the work to get myself to quit smoking. 

If a person quits smoking, that is their success, not mine.  All I do is share a platform to get a new perspective about quitting smoking and then share some battle stories.   After that I'm out of the equation.  I don't get people to quit smoking; they get themselves to quit. 

If smokers are reluctant to quit, how are you going to get people to read your book?  From that, it sounds like your niche market is a bunch of reluctant readers. 

Oh yeah.  Definitely.  My first BIG hurdle in getting people to read the book is backlash against controlling them, their smoking, and their quitting.  I have to overcome this immediate threat that I'm the one who will take their smokes away.  

I have been writing this for a little while now.  In the meantime I have been building multiple marketing platforms.  

This past year I took Chapter 3, "The Fruit of the Spirit" and expanded it into a six book series that targets non-smokers as well as smokers.  I call these short books "commuter reads."  If you are a passenger on public transit you can download the book and have it finished by the time your flight or "commute" is over.  I hope these readers return to buy the quitting smoking book for loved ones.  

This is just one strategy, as I have: created a twitter campaign; I keep a regular blog; and I have author pages on Amazon and Goodreads.  Then there will be this Kickstarter campaign, my personal Facebook page and networking with our local Authors Association, the SDAA.  (South Dakota Authors Association)  

It is a tough crowd; is that enough?

I have "stretch goals" beyond what I need for merely finishing this project.  These goals focus on punching up my marketing for bigger impact.

I am open to wherever quitting smoking and writing this book takes me.  If the next logical step is public appearances, then I need coaching.  It's possible I will need traveling expenses, so I can say yes to those who request appearances but yet have no compensation. (I gotta start somewhere.)  Another option is to join our local Chamber of Commerce to network for some corporate sponsored smoking cessation programs.  BUT!  I have to finish the book.  Until then it is about Capturing those Ideas, so I can Seek the Solutions, until I can Live the Results of acting upon those ideas. 

What is your opinion of the current fluctuations in the publishing industry? 

This is a wonderful time to do something because it is just there to be done. The plan is to go with the flow when it comes to the parameters of my deadline to publish by April 3rd.  I self-published three out of six of my "commuter reads" on Amazon, so it would be a natural progression to upload the book when I am finished editing and have a strong marketing plan.  Until then, this is me, putting myself out there to 'go get the offer' from major publishers.  Along the way, if I find a suitable match for an agent, I will write some query letters.  Then also, I have to be prepared for the unforeseen.  

When it comes down to it, I'm NOT writing all this valuable information down just to sit on it.  I have a plethora of choices in today's publishing industry.   Isn't that exciting?

What if you beat your goal?

That would be awesome!  Earlier, I mentioned having stretch goals to punch up my marketing.  Those goals are ...

Stretch goal #1 up to $20,000 over goal.  

Beef up my tools

  • new laptop and software such as Photoshop
  • research and fees to trademark "False Quit Dates"
  • further development for marketing i.e. commercials and placing ads
  • start up money for new business entity

Stretch Goal #2  20,000 for a total of $58,000.00  (Hey, it can happen.)

Prepare for public speaking

  • coaching for live appearances
  • marketing for live appearances
  • travel money to accept some non-compensated appearances

Risks and challenges

How am I qualified to write and publish a book?? !!
I'm not fully qualified, that is why I need help.
I need help with marketing.
I NEED my Editor.
I need TIME to finish because I'm not as quick as those more qualified.

This past year, I learned a lot while writing and publishing those "commuter reads" I had mentioned above. This little excursion has been a learning experience and helped assess my needs. I found an editor and I began building a marketing platform which includes twitter and a regular blog. I keep building my platform as time allows.

The Challenges?
-time
-the quality of the work
-the marketing

The point is: I WILL FINISH.

The Risks?
Taking forever to put out a quality book, meanwhile people are looking for help to quit smoking.

My birthday is April 3rd. Are you on board to help me finish the project before my next birthday?

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  1. Select this reward

    Pledge $1 or more About $1.00

    Awesome! I've worked for commission and for tips; I know how easily this can build. In fact I'm banking on it.

    This is so exciting!

    Thank you!

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    Pledge $5 or more About $5

    For less than a pack a smokes you can help get a book about quitting smoking published.

    This is very exciting!
    Thank you!

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    Pledge $10 or more About $10

    Throughout the book are slogans that are good reminders for basic manners and empowerment. I will apply these slogans to various marketing materials, such as postcards.

    For a ten dollar donation, you will receive an autographed postcard specially made for this occasion.

    Thank you for contributing your enthusiasm!

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    Pledge $25 or more About $25

    Since our efforts are centered around books and readers. I will have bookmarks made that carry slogans such as:

    You Think It! You Create It!

    Capture the Idea, Seek the Solution, Live the Result

    A twenty-five dollar donation will include one of these bookmarks along with the autographed postcard.

    I appreciate your enthusiasm! Thank you!

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    Pledge $50 or more About $50

    For a carton of cigarettes, you can help get a book about quitting smoking published.

    FUN FACT: If everyone donated $50.00 it would only take 360 people to meet my goal.

    Doesn't that seem plausible? Doesn't that seem manageable? THANK YOU Kickstarter!

    A fifty dollar donation you will receive two bookmarks and an autographed postcard.
    Thank you so much!

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    Pledge $75 or more About $75

    When I'm driving, little encounters with society get me thinking about slogans in the book. So, I thought of bumperstickers! They will include sayings such as:

    I'm Not Naughty, Naughty, Naughty! I Made A Decision!

    Control Yourself; Don't Control Others.

    Hating It Is Irrelevant

    You will receive two bumperstickers, two bookmarks and an autographed postcard. Thank you! Your enthusiasm for this project is a blessing!

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    Pledge $100 or more About $100

    Can you believe it? One hundred dollars is roughly two cartons of cigarettes.

    For this project one hundred dollars will get you: a signed copy of the book, plus two bumperstickers, two bookmarks and an autographed postcard.

    Thanks for the jump in donations. I appreciate it!

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    Pledge $250 or more About $250

    I'm Flabbergasted and super-excited!

    Book bags will be created as one of the marketing materials and will be included with a two-hundred and fifty dollar donation.

    Plus, a signed copy of the book, two bumperstickers, two bookmarks, and an autographed postcard.

    Thanks for the boost! I really appreciate it!

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    Pledge $500 or more About $500

    I'm awed and will do my best to honor your reasons for such a donation. Thank you.

    Two signed copies of the book.

    Plus the book bag, two bumpersticker, two bookmarks, and the autographed postcard.

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    I'm humbled. I have nothing left to give but honor.

    Your name published in the Acknowledgements, right alongside those who helped to finish this book and those who are close to me.

    Plus two signed copies of the book, the book bag, two bumperstickers, two bookmarks, and the autographed post card.

    Really, I can't thank you enough.
    Thank you,
    Thank you ...

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    Pledge $5,000 or more About $5,000

    Your Name Published On The Dedication Page.

    Plus, two signed copies of the book, a book bag, two bumperstickers, two bookmarks, and the autographed post card.

    I entered into the unknown with the last reward. Really I have no expectations, I'm just putting it on here because I believe that anything and everything is possible. So, I am making room for what is possible. Thank you.

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    I want to shake your hand. My husband and I will meet you to shake your hand and take you to dinner.

    This donation also includes, your name published on the dedication page, two signed copies of the book, a book bag, two bumperstickers, two bookmarks, and the autographed post card.

    Thank you.

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Funding period

- (30 days)