Welcome to the official debut of Appointed: an American-made brand of functional and beautiful desktop goods designed to elevate the work experience.
Following an exhaustive yet unsuccessful search to find well made and refined desktop products that are manufactured in the U.S., we decided to create our own. The result is a years-long dream in the making, culminating in the creation of an entire suite of desktop tools that are practical and polished and have been prototyped to perfection.
This Kickstarter campaign will support the building of the Appointed brand and put our signature product — the notebook — into production. At Appointed, we believe a beautiful work environment fosters creativity, productivity and overall well-being. And we believe that each new notebook represents untapped potential and endless possibility.
Our goal is to add beauty to the workday and to outfit workspaces everywhere with tools that energize and inspire.
Help us get started.
Over the last year, we have researched, designed and refined every detail until we ultimately arrived at with what we consider the ideal notebook. Each design element has been carefully considered, all materials have been sourced from American manufacturers and each component will be hand-crafted in the Washington, D.C. area.
The result? Writing companions that are as dependable as they are beautiful.
*see update for stretch goal information and adding a grid, lined or blank ruling to all notebooks/workbooks
Over the last year we have extensively researched the landscape of desktop products and discovered a deficiency in simple, well-designed, gender-neutral workplace goods.
We want to change that.
With your support, we will put begin production of our signature product — the notebook; later this year, we will begin production of Phase II of Appointed goods, which includes: adhesive notes, desktop and wall calendars, stationery, memo pads, rulers and more.
Our goal is to elevate everyday work products. And our plan is to make the full line of Appointed products available Summer 2015.
From the outset, a core priority of Appointed was to be 100-percent American made. We feel extremely fortunate to not only have found stateside companies that manufacture materials of the highest quality but also understand and support our goal of producing premium products. The bonus: they are companies, many family-owned, with long history and great heart. We pride ourselves in having the opportunity to support these local vendors and fellow small American businesses.
Every backer counts. In return for your support we are excited to send the first run of Appointed products to you, prior to the launch of our web store later this year.
Please see update #3 for information about updated rewards and our stretch goal.
Following the close of this campaign, backers will receive a survey to make product selections (notebook or workbook), color selections and provide shipping information and details for monogram/s.
Who's Behind AppointedThe Appointed brand was created by Suann Song, a graphic designer and founder of SIMPLESONG Design, a creative studio in Washington, D.C. For Suann, Appointed is an opportunity to bring together and share her longtime loves of beautiful paper and impeccable design.
Thank you to the talented team that helped bring this Kickstarter to life:
Video: Shaking Hands Productions // Copywriter, Video Narration: Terri Sapienza // Photography: Kate Headley // Production Facility: Raff Embossing & Foilcraft
Risks and challenges
Production of any product — involving several manufacturers and specialists can be a challenge. But we are confident that our research and planning over the last year, as well as our experience in product development and handling complicated production schedules and fulfillment will come in handy as we begin production of our notebooks.
Our notebooks will be locally manufactured, allowing us to closely manage production schedules, oversee quality control and ultimately meet our target fulfillment date of June 2015, if not earlier.Learn about accountability on Kickstarter
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